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Marc Ambinder

Marc Ambinder - Marc Ambinder is the White House correspondent for National Journal and a contributing editor at The Atlantic. More

Marc Ambinder is the White House correspondent for National Journal. He previously served as the politics editor, and is now a contributing editor, for The Atlantic, where he curated the influential Politics channel on TheAtlantic.com and contributed to the magazine. He was also a chief political consultant to CBS News. Earlier, at NJ's Hotline, Ambinder was the founding editor of "Hotline On Call," a pathbreaking political news blog. He also worked as a producer and reporter for the ABC News Political Unit and was one of the founders of ABC's "The Note." Born in New York City, raised in Central Florida, Ambinder is a 2001 graduate of Harvard and lives in Washington, D.C.

Doddnovations

By Marc Ambinder
Oct 2 2007, 2:35 PM ET Comment

Sen. Chris Dodd, who raised slightly less than $1.5 million last quarter, is trading at one cent on the National Journal Political Stock Exchange. In comparison, Sen. Hillary Clinton regularly trades at $60.00.

Dodd has plenty of intangibles, but they're not the intangibles this election cycle is rewarding so far. That said, his campaign itself is near flawless; his argument is pitch-perfect and attuned to his audience. He regularly creates landfill between himself and his opponents; he's the first out of the box with attractive policy ideas, like a carbon tax. And, especially for a campaign run largely by veterans of Washington, he's used emerging technologies more fruitfully than just about everyone else.

The campaign posted casual, behind-the-scenes videos of its headquarters, interviews with key staff members, blogged live from the spin room, created graphics with speaking times for candidates during debates, using Youtube videos to whip bills in the Senate. (The Dodd campaign is a veritable advertisement for Ustream TV).

And they were the first presidential campaign to employ plain-text, conversational e-mail styles -- an appeal for money was signed by "Chris" -- as in "Sen. Chris Dodd."

Last weekend, "Barack" as in Barack Obama sent his e-mail list what Techpresident called a "stripped-down, informal-seeming e-mail" seeking last minute donations. The next day, "Michelle" as in "Michelle Obama" did the same. So did Hillary Clinton, Dick Durbin and Rahm Emanuel and dozens of other candidates nationwide.

Dodd's lack of progress in the polls might be frustrating, but he can take heart in knowing that his innovations and policy boldness may outlive his candidacy.

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Marc Ambinder
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