The Peggy Noonan Metaphor Ad: Romney's latest

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Added to the campaign's rotation today in Iowa, New Hampshire and South Carolina is a Mitt Romney meditiation on the "ocean" of perversity, filth, sluge and (Drudge?) that surrounds "our kids today. It's the purest family values ad that Romney has broadcast so far. The visual consists of an ocean! And then kids playing in the ocean!



"I'm deeply troubled about the culture that surrounds our kids today.



"Following the Columbine shootings, Peggy Noonan described our world as 'the ocean in which our children now swim.'



"She described a cesspool of violence, and sex, and drugs, and indolence, and perversions.



"She said that the boys who did the shooting had 'inhaled too deeply in the oceans in which they swam.'



"I'd like to see us clean up the water in which our kids are swimming.



"I'd like to keep pornography from coming up on their computers.



"I'd like to keep drugs off the streets.



"I'd like to see less violence and sex on TV and in video games and in movies.



"And if we get serious about this, we can actually do a great deal to clean up the water in which our kids and our grandkids are swimming.



"I'm Mitt Romney and I approve this message."

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Marc Ambinder is an Atlantic contributing editor. He is also a senior contributor at Defense One, a contributing editor at GQ, and a regular contributor at The Week.

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