To pimp the company's product for a bit, not only did I like Corby Kummer's online video about knives from last month, but I like this month's edition -- about grilled sardines and other oily fish -- even more. I like the gross canned sardines, too, but, obviously, this is a superior fish when cooked properly.

There's been a lot of hype about YouTube over the past twelve months, but I think the real digital revolution is likely to be things a little bit more like this: Medium-sized organizations capable of mustering a bit more quality in terms of production values moving in on the terrain of television.