Mitt Romney's New Ad

He's going to "work like crazy" to bring change to Washington. It's headed into the rotation the Romney campaign has aired to great effect in New Hampshire and Iowa -- although, and I always feel the need to point this out, the campaign is also bombarding NH voters with personal contacts, too.

The Mitt Romney in this ad seems less stiff, more sinewy, and more engaged with his message.

"I'm going to cut taxes. I'm going to cut spending," Romney says, getting that message just right. This is one in a series of "three legged stool" ads; if you're not familiar with that metaphor, it's the Romney campaign's description of choice for the strength of his appeal with the Republican electorate: stronger families (leg), a smaller government (leg), and a mighty national defense (leg, set and match).

Insiders will note the Club for Growth logo in the background.... a subtle appeal to authority and expertise.