The Atlantic's Digital Platforms Post a Record-Setting Month in April

By Press Releases
Washington, D.C., and New York, N.Y.--Readers visited Atlantic Web sites in record numbers in April, driving traffic to TheAtlantic.com and TheAtlanticWire.com to all-time highs, 16.1 million and 8.5 million unique visitors, respectively. TheAtlanticCities.com, meanwhile, posted a strong second-best-ever performance with 1.1 million uniques. The benchmarks came in a month when major news events--from the Boston Marathon bombings to the Texas fertilizer explosion to North Korea's missile threat--sent readers to trusted sites for news and analysis.

In April, traffic to The Atlantic's digital platforms was up significantly compared to a year ago: +77 percent at TheAtlantic.com, +319 percent at TheAtlanticWire.com, and +50 percent at TheAtlanticCities.com. Additionally, monthly active users on The Atlantic's iOS app increased 57% percent compared to a year ago, also reaching a new high.

"I commend our writers and editors for the strength of their reporting and analysis during a month when readers were especially hungry for smart and reliable journalism," said Bob Cohn, editor of Atlantic Digital. "The Wire, in particular, under Gabriel Snyder's leadership, demonstrated once again the valuable role it plays in a breaking news environment." 

Last week, The Atlantic won two National Magazine Awards, including best Web Site for TheAtlantic.com

(Source: Omniture)

About The Atlantic

Since its founding in 1857 as a magazine about "the American Idea" that would be of "no party or clique," The Atlantic has been at the forefront of brave thinking in journalism. One of the first magazines to launch on the Web in the early 1990s, The Atlantic has continued to help shape the national debate across print, digital, and event platforms. With the addition of its news- and opinion-tracking site, TheAtlanticWire.com, and now TheAtlanticCities.com on global cities, The Atlantic is a multimedia forum on the most-critical issues of our times, from politics, business, urban affairs, and the economy, to technology, arts, and culture. The Atlantic is the flagship property of Washington, D.C.-based publisher Atlantic Media Company. 

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http://www.theatlantic.com/personal/archive/2013/05/the-atlantics-digital-platforms-post-a-record-setting-month-in-april/275645/