Washington, D.C. (July 14, 2014)—The Atlantic is experiencing record revenue growth in the first half of 2014, with advertising revenue up 34 percent and event revenue up 37 percent year over year at the close of the second quarter. Newsstand sales for the magazine's first five issues of the year—which featured cover stories about the case for reparations, the age of anxiety, the trouble with fraternities, and overprotective parenting—are also up 25 percent over last year, and two issues have more than doubled previous years' sales. The numbers were released by Atlantic President and Editor-in-Chief James Bennet, and President and COO Bob Cohn.
At The Atlantic, print and digital ad revenue reached a new high in the first half of the year. The sales and marketing team has generated dozens of large-scale programs with new and existing partners, among them Adobe, CNN, and Omega. The recent campaign “Where Does it Hurt?”, produced with athenahealth and filmed at the Aspen Ideas Festival, interviewed industry insiders—including the heads of the Cleveland Clinic, Mount Sinai, Iora Health, and Children’s National Medical Center—about how fix the system.
“We’re seeing our many new—and existing—partners wanting to go deeper, and work on more robust and engaging content programs,” said Hayley Romer, publisher and vice president of The Atlantic. “Our brand has a unique ability to reach audiences and engage them in ways that truly matter on multiple platforms.”
AtlanticLIVE, the company's events platform, has also had record growth, with a 37 percent increase in revenue year over year. "In 2014, we've seen record growth in our events business as underwriters look to engage and connect with our community of influentials in a live setting," says Emily Akhtarzandi, managing director of AtlanticLIVE. "We're excited to continue the momentum with a busy fall season."
The Atlantic, in partnership with the Aspen Institute, just concluded its tenth annual Aspen Ideas Festival with more than 4,000 attendees across 10 days. Among the programs coming this fall are the Washington Ideas Forum in October, and CityLab in Los Angeles in September. Now in its second year, CityLab, in partnership with the Aspen Institute and Bloomberg Philanthropies, will engage global mayors and urban leaders in a series of conversations about the bold, scalable ideas and solutions that are transforming metro centers into more livable and sustainable cities.
In print, The Atlantic continues to outsell previous years on newsstand, with overall numbers more than 25 percent higher than similar issues in 2013. The June cover story, "The Case for Reparations" by Ta-Nehisi Coates, set a single-day record for audience to a magazine story on TheAtlantic.com. Issues of that magazine have sold 60 percent more copies than its 2013 counterpart. On newsstand now is The Atlantic's annual Ideas issue (July/August 2014), this year themed creativity under the banner"How Genius Happens." Writers explore the secrets of extraordinarily creative brains, debunk the myth of the lone genius, and reveal the surprising origin stories behind innovation.
At TheAtlantic.com, audience has grown by nearly 60 percent year over year since June 2012. The site closed its strongest-ever quarter in Spring 2014, capped off by the best month of traffic in the history of the site. A new traffic record was also set last month by Atlantic Video, which has seen video plays triple in two years.