Noah Millman likes the pick:

Count me as one of the people who was deeply underwhelmed by Obama's speech last night, and underwhelmed as well by the entire convention. McCain's choice of Sarah Palin (assuming it's confirmed) is a brilliant first counter-stroke. She helps the ticket on so many different fronts: she gives women who are angry about Hillary being passed over another reason to vote McCain; she gives fence-sitting whites who feel they "ought" to vote for Obama because of the historic nature of his candidacy an excuse to find history on the other side; she burnishes McCain's credentials as an independent, reform candidate; she restores McCain's credibility on energy and environmental issues, where Obama personally feels most comfortable going on the attack; she will generate enthusiasm among evangelicals among whom Obama was hoping to make inroads; she absolutely locks down the gun-rights vote (where McCain needed to play a bit of defense against Barr); she helps McCain in the Mountain West (Colorado and Montana) where he cannot afford to lose any states (except New Mexico); she neutralizes Biden in the debates (if he comes out zinging, he'll seem ungentlemanly); and, most important, she makes McCain seem bold, future-oriented, and in control of his Administration, where Obama has seemed timid, defensive and unable to control his own party.

I'm pretty excited, I have to say. This could, of course, turn out to be an enormous debacle if she isn't ready for prime time. But for now, Sarah Palin looks like a perfect face for the sort of Republican Party I want to support: She's a pro-life working mom; she's tough on corruption and government waste without being a doctrinaire Norquistian on taxes; she's more supportive of gay rights than the current GOP orthodoxy (while stopping short of backing same-sex marriage); she has a more conservationist record than your typical GOP pol, but supports drilling in ANWR; she's an evangelical but she isn't a southern evangelical ... and if McCain loses, she can run at the top of a Palin-Jindal ticket in 2012!

With apologies to Andrew: Know hope.