In December, I wrote an Atlantic story about how the Internet led to the decline of female film critics at prominent media outlets. The piece noted a sad irony about women and film media in 2016: At a moment when checking up on the role of women in front of and behind the camera is a popular topic with news organizations and amongst film reviewers, women write just 18 percent of top reviews on Rotten Tomatoes and constitute less than a quarter of membership in the four top national critics’ associations. I called for news and media outlets to make a deliberate effort to hire women writers and editors, because the stakes are high: As one study showed, critics tend to write about films helmed by members of their own sex, and reviews have been shown to influence audience attendance and box-office totals. Even in the Internet age, critics matter.
At the time of my writing, I argued there was reason to hope. That BuzzFeed, Time, and The Village Voice had just hired women for prominent film-critic positions in the past two years seemed, to me, a solid reason to be optimistic that media organizations had made hiring women a top priority. But yesterday, the film blog Women and Hollywood put a damper on my assertion that prominent publications have “doubled down on their commitment to women writers.”