Earlier this week, our video team and I put together a segment exploring how Donald Trump has survived—nay, thrived—despite the thousands of negative political ads aired against him:
One reader offers a simple explanation:
You left out the most obvious reason campaign ads aren’t as effective: No one sees them anymore, because no one watches live TV anymore.
This reader had a similar line of thought:
Campaign ads don’t work because too many people, like me, are accessing media not through television or newspapers. Plus our “news” sources are fragmented and in silos that suit our beliefs. So ads with mindless repetitions are just noise, easily filtered out.
I’m not convinced on the first point. While DVRs like Tivo and services like Netflix have empowered people to skip commercials or drop TV altogether, adults still spend about four-and-a-half hours a day watching live television, according to Nielson. Viewership has dropped among younger people, but people over 65 still watch more than 50 hours a week, and they’re more likely to actually vote.