Noah Rothbaum

Noah Rothbaum is a New York City-based writer and author of The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink. His work has also appeared in The New York Times, The Wall Street Journal, Esquire, Details, Men’s Fitness, Gotham, O Magazine, Money, Gastronomica and on NewYorkMagazine.com.

Noah Rothbaum: Magazine articles

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CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

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Is Technology Making Us Better Storytellers?

The minds behind House of Cards and The Moth weigh in.

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A Short Film That Skewers Hollywood

A studio executive concocts an animated blockbuster. Who cares about the story?

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In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

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What Is a Sandwich?

We're overthinking sandwiches, so you don't have to.

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Let's Talk About Not Smoking

Why does smoking maintain its allure? James Hamblin seeks the wisdom of a cool person.

Writers

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