Noah Rothbaum

Noah Rothbaum is a New York City-based writer and author of The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink. His work has also appeared in The New York Times, The Wall Street Journal, Esquire, Details, Men’s Fitness, Gotham, O Magazine, Money, Gastronomica and on NewYorkMagazine.com.

Noah Rothbaum: Magazine articles

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Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

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Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

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An Ingenious 360-Degree Time-Lapse

Watch the world become a cartoonishly small playground

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The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

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The Rise of the Cat Tattoo

How a Brooklyn tattoo artist popularized the "cattoo"

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