Noah Rothbaum

Noah Rothbaum is a New York City-based writer and author of The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink. His work has also appeared in The New York Times, The Wall Street Journal, Esquire, Details, Men’s Fitness, Gotham, O Magazine, Money, Gastronomica and on NewYorkMagazine.com.

Noah Rothbaum: Blog articles

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The Best 71-Second Animation You'll Watch Today

A rock monster tries to save a village from destruction.

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The Case for Napping at Work

Most Americans don't get enough sleep. More and more employers are trying to help address that.

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A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

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Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

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Stunning GoPro Footage of a Wildfire

In the field with America’s elite Native American firefighting crew

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