Noah Rothbaum

Noah Rothbaum is a New York City-based writer and author of The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink. His work has also appeared in The New York Times, The Wall Street Journal, Esquire, Details, Men’s Fitness, Gotham, O Magazine, Money, Gastronomica and on NewYorkMagazine.com.
  • Looking for a Good Cocktail? Try a Hotel

    Hotel bars have improved so much in the past few years that even locals are stopping by for a drink.

  • Crazy and Collectible Cocktails

    Spurred by a resurgence in interest in making cocktails from scratch, demand for vintage cocktail books is higher than ever--even though they can sell for thousands of dollars. A first-edition of a book that published the original recipe of a now-legendary cocktail is coveted by collectors.

Video

How a Psychedelic Masterpiece Is Made

A short documentary about Bruce Riley, an artist who paints abstract wonders with poured resin

Videos

Why Is Google Making Skin?

Hidden away on Google’s campus, doctors are changing the way people think about health.

Video

How to Build a Tornado

A Canadian inventor believes his tornado machine could solve the world's energy crisis.

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

Writers

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