Noah Rothbaum

Noah Rothbaum is a New York City-based writer and author of The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink. His work has also appeared in The New York Times, The Wall Street Journal, Esquire, Details, Men’s Fitness, Gotham, O Magazine, Money, Gastronomica and on NewYorkMagazine.com.
  • Looking for a Good Cocktail? Try a Hotel

    Hotel bars have improved so much in the past few years that even locals are stopping by for a drink.

  • Crazy and Collectible Cocktails

    Spurred by a resurgence in interest in making cocktails from scratch, demand for vintage cocktail books is higher than ever--even though they can sell for thousands of dollars. A first-edition of a book that published the original recipe of a now-legendary cocktail is coveted by collectors.

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Never Tell People How Old They Look

Age discrimination affects us all. James Hamblin turns to a colleague for advice.

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Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

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Pittsburgh: 'Better Than You Thought'

How Steel City became a bikeable, walkable paradise

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A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

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Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

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