Noah Rothbaum

Noah Rothbaum is a New York City-based writer and author of The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink. His work has also appeared in The New York Times, The Wall Street Journal, Esquire, Details, Men’s Fitness, Gotham, O Magazine, Money, Gastronomica and on NewYorkMagazine.com.
  • Looking for a Good Cocktail? Try a Hotel

    Hotel bars have improved so much in the past few years that even locals are stopping by for a drink.

  • Crazy and Collectible Cocktails

    Spurred by a resurgence in interest in making cocktails from scratch, demand for vintage cocktail books is higher than ever--even though they can sell for thousands of dollars. A first-edition of a book that published the original recipe of a now-legendary cocktail is coveted by collectors.

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Why Do People Love Times Square?

A filmmaker asks New Yorkers and tourists about the allure of Broadway's iconic plaza

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A Time-Lapse of Alaska's Northern Lights

The beauty of aurora borealis, as seen from America's last frontier

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What Do You Wish You Learned in College?

Ivy League academics reveal their undergrad regrets

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Famous Movies, Reimagined

From Apocalypse Now to The Lord of the Rings, this clever video puts a new spin on Hollywood's greatest hits.

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What Is a City?

Cities are like nothing else on Earth.

Writers

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