Noah Rothbaum

Noah Rothbaum is a New York City-based writer and author of The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink. His work has also appeared in The New York Times, The Wall Street Journal, Esquire, Details, Men’s Fitness, Gotham, O Magazine, Money, Gastronomica and on NewYorkMagazine.com.
  • Looking for a Good Cocktail? Try a Hotel

    Hotel bars have improved so much in the past few years that even locals are stopping by for a drink.

  • Crazy and Collectible Cocktails

    Spurred by a resurgence in interest in making cocktails from scratch, demand for vintage cocktail books is higher than ever--even though they can sell for thousands of dollars. A first-edition of a book that published the original recipe of a now-legendary cocktail is coveted by collectors.

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A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

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The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

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This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

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What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

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