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Noah Rothbaum

Noah Rothbaum is a New York City-based writer and author of The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink. His work has also appeared in The New York Times, The Wall Street Journal, Esquire, Details, Men’s Fitness, Gotham, O Magazine, Money, Gastronomica and on NewYorkMagazine.com.
  • Looking for a Good Cocktail? Try a Hotel

    Hotel bars have improved so much in the past few years that even locals are stopping by for a drink.

  • Crazy and Collectible Cocktails

    Spurred by a resurgence in interest in making cocktails from scratch, demand for vintage cocktail books is higher than ever--even though they can sell for thousands of dollars. A first-edition of a book that published the original recipe of a now-legendary cocktail is coveted by collectors.

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Maine's Underground Street Art

"Graffiti is the farthest thing from anarchy."

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The Joy of Running in a Beautiful Place

A love letter to California's Marin Headlands

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'I Didn't Even Know What I Was Going Through'

A 17-year-old describes his struggles with depression.

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Google Street View, Transformed Into a Tiny Planet

A 360-degree tour of our world, made entirely from Google's panoramas

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The Farmer Who Won't Quit

A filmmaker returns to his hometown to profile the patriarch of a family farm

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Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

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Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

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