Nir Eyal

Nir Eyal is the author of Hooked: How to Drive Engagement by Creating User Habits. He has written for TechCrunch, Forbes, and Psychology Today.

  • The App of God

    100 million people now have the same (interactive, data-wielding) Bible app in their pockets.

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Photos of New York City, in Motion

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

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The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

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This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

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What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

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