Nigel Hollis

Nigel Hollis is chief global analyst at Millward Brown, a global market research company. He is the author of The Global Brand, published in 2008 by Palgrave Macmillan, and blogs at Straight Talk with Nigel Hollis.

Nigel Hollis: Magazine articles

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Is Technology Making Us Better Storytellers?

The minds behind House of Cards and The Moth weigh in.

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A Short Film That Skewers Hollywood

A studio executive concocts an animated blockbuster. Who cares about the story?

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In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

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What Is a Sandwich?

We're overthinking sandwiches, so you don't have to.

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Let's Talk About Not Smoking

Why does smoking maintain its allure? James Hamblin seeks the wisdom of a cool person.

Writers

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