Nigel Hollis

Nigel Hollis is chief global analyst at Millward Brown, a global market research company. He is the author of The Global Brand, published in 2008 by Palgrave Macmillan, and blogs at Straight Talk with Nigel Hollis.

Nigel Hollis: Magazine articles

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Video

Juice Cleanses: The Worst Diet

A doctor tries the ever-popular Master Cleanse. Sort of.

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Video

What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

Video

Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

Feature

The Future of Iced Coffee

Are artisan businesses like Blue Bottle doomed to fail when they go mainstream?

Writers

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