Every parent and company knows that it's not easy to find the right name. But what about when your business goes abroad? That which we call Coca-Cola does not, by any other language, sound as sweet. More »
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Every parent and company knows that it's not easy to find the right name. But what about when your business goes abroad? That which we call Coca-Cola does not, by any other language, sound as sweet. More »
Advertising is about attracting, holding, and focusing attention. And nothing gets our attention like a funny TV spot. But funny is a double-edged sword. More »
Many people don't think advertising influences them. The marketing industry disagrees strongly. One side has to be wrong. More »
"Good to the last drop." "Breakfast of champions." Some slogans last forever. Others don't last a year. How come? More »
"Less is better" is a marketing ethos, but it begins with technology that requires less fuss and better experience More »
