Welcome to Sioux Falls

By James Fallows

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Reinvention and resilience across the nation
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Those are townspeople playing in the falls of the Big Sioux River for which the town is named, right downtown. A decade ago this was a sketchy area, and an enormous pork-processing plant still sits nearby. But as part of an ambitious downtown revival effort Falls Park has been made into a tourist and recreation highlight. 

The Falls, the packing-house (now owned by the Chinese), the state penitentiary, the advanced aerospace companies, a huge concentration of national credit-card companies, two rival and fast-expanding medical organizations -- in the next few days we'll get to these and other aspects of what I'll argue is one of the most interesting towns in America. 

And, one of the most American -- by which I mean, Sioux Falls is impressive but rough around the edges, resilient in ways that aren't always polite. In this era it is an America to the rest of America. This afternoon, Marketplace is kicking off its series of reports from Sioux Falls, and over the next few days my wife Deb Fallows and I, with John Tierney, will be trying to fill in the story. Not long ago I was talking with Marketplace's Kai Ryssdal, in the center, and his engineer Charlton Thorp at the observation tower overlooking the Falls and the packing house.

Deb will start with a language post later today. (Why does Dakota-talk sound the way it does?) John will review some Sioux Falls history. 

By tomorrow (with a "normal" Atlantic article done) I will be back to talk about the city's engrossing role as part of the modern US-financial saga; the unusual ways in which its oldest industry, the slaughterhouse, has become modern; some of the tech frontiers being explored there, including via a Google project; and why so many of the people who have moved to town feel that they have arrived. Plus, since this is America, some of its downsides. Here's another look at the old-and-new downtown:

As people who've encountered us in the past few weeks know, we've now can offer a Sioux Falls angle on practically every aspect of the news. And of course we ask ourselves again, how could we not have known before how much is happening there. Working with our radio (and Esri mapping) partners, we'll try to spell out our interests and discoveries. For example, what this thing is, and why it is of great interest to the U.S. government:

And what this man was up to one Sunday afternoon.


Photos by Deborah and James Fallows

This article available online at:

http://www.theatlantic.com/national/archive/2013/09/welcome-to-sioux-falls/279324/