1) We've had another of the periodic refreshes of our web design. You can see the old look if you click on the name of one of our writers -- for instance, the Ta-Nehisi Coates author site. You can see the new look if you click on the headline of any particular item or posting, like this (wonderful) one about Ta-Nehisi's experiences on arrival in France.
- Click on his name, at the very top of the item, to get a newest-first stream of all his postings, in "classic look" smaller-font layout;
- Just read them that way; or
- Scroll to the item just before or after the one you were previously reading, and then click on that item's title. Repeat as needed.
Now you know.
I just renewed my mail subscription to the Atlantic. [JF reply: Thank you.]
So it occurred to me: what if you had a comments section (even if just on some posts) limited to verified subscribers? You might sell a lot of subs! Would be a smart discussion too, I bet.
This is the first comments strategy that has some appeal from my point of view. Probably technically too complex to implement, but an interesting thought experiment. For why I prefer to quote reader messages, rather than enabling comments, see here and here.
3) Speaking of subscribing, on the flight from DC to Los Angeles several days ago I sat next to a woman who had bought our latest issue at the airport newsstand. After she finished a few hours' work on her computer in first part of the flight, she pulled out the magazine and read it carefully cover to cover. I sat there, discreetly watching, and beaming positive thoughts in her direction. When she reached the last page she pulled out the (hated by everyone, but effective) blow-in subscription card and put it in her purse.
As the plane headed in for a landing I dared ask her how she'd liked the magazine, and explained why I was asking. "That is a great issue," she said. And she was right. While of course I love all issues of our magazine, I think this one really is exceptionally strong from very beginning to very end -- in range, surprise, execution, and refreshed look. Please do check it out.
Bonus incentive: in this issue you'll see the answer to my version of the Andrew Sullivan "View from your window" contest, which I posted in January.
This article available online at: