One of the most common business challenges is how to attract new customers while keeping the current ones happy. Let's face it: today's customers are much more savvy. They research companies, products, and they compare prices and customer service. This means that landing the new and keeping the old takes more work then ever. Luckily, the cloud can help.
You maybe wondering, how can it help attract customers? Larry Collins, Vice President of E-Solutions and Risk Engineering at Zurich Services Corporation, says, "The reduced expense of doing business should help a company maintain their cost advantages. Also, the ability to access cutting-edge technology should allow for better customer service."
In fact, this is where cloud computing can be the ideal platform for a customer-relationship management system. By enabling all users to be on the same page, and view the same up to date information, the cloud helps many departments--sales, marketing, advertising, customer service, even executive management--to communicate more effectively with one another. The cloud makes is easier for businesses to tap into feedback from customers and even competitors' promotional campaigns. Businesses will be able analyze these areas in order to win over both current and prospective customers. Marketing and advertising departments can use this information to identify their target audience and create focused promotions and campaigns. Sales projections are also easy to formulate with cloud-based applications.
In addition, using the cloud can help automate processes, freeing up your business's sales representatives to focus on the art of the pursuit. And they're instantly armed with any and all the information they need to close the deal on the spot.
The bottom line: The cloud can help attract and retain customers to your business.
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