Holland, 'Snowmelt,' 'Patient Capital,' and the Revival of Downtown

"I have the best location in all of Western Michigan!"

Let's get back to Holland. It's the small lakeside manufacturing town in Michigan where we have spent a week. The picture above was taken 25 years ago, and it is part of a very important aspect of the city today.

A few days ago I mentioned the difficulty but also the necessity of forming working judgments based on partial information -- and then continually refining judgments as more info comes in. This is the by-definition predicament of journalism: our work is the best version of reality available by deadline time. If there's no deadline, you're doing something else. But continual re-assessment is of course also part of the scientific process, of business decisions, of "permanent beta" experimentation, and of life as a whole.

As we begin our planned city-by-city set of reports for "American Futures," we're doing this in a more exposed-than-normal way. Usually for Atlantic articles I'd have a distinct research-and-interviewing stage, with my own private hypothesis-testing, and then wait until I'd reached deadline time (or, as my colleagues know, way beyond the supposed deadline) to suggest how the pieces fit together. Now we're showing our work as we go.

In that spirit, I've already mentioned several of the factors most striking about Holland on first exposure -- its very strong local manufacturing base; the goods and bads of its highly religious, still Dutch-themed self-image and culture; the effects of a large migrant-worker and immigrant presence; the goods and bads of influential and very rich local industrial families; etc. For now I'll talk about one other: the seeming health of its small-town downtown.

If you look at a few pictures like those below, from the past few days, you could think that the downtown was mainly kitschy and Disneylandish -- like, say, Leavenworth, Washington, which is full of German architecture and bills itself as the Pacific Northwest's own little version of Bavaria.

James Fallows
James Fallows

And, in fairness, the tents you see are for a special outdoor marketing evening, and some of the people strolling around were tourists who had come to lakeside resorts.

But by all accounts the downtown has a "real" life, apart from being a cutesy set or a tourist draw. Almost all of the shopfronts are occupied, with a combination of national brands and purely local operations. Strikingly, almost none of them are lawyers' or doctors' offices, financial consulting firms, or other "dead" professional space that does almost nothing to attract casual foot traffic. Instead, as I heard, it's a deliberately sought mix of retail (at various levels), food and drink, and public spaces. ("Deliberately sought," as I'll explain in later installments, seems to characterize quite a lot about the town.)

Most of the second- and third-floor spaces above the shop fronts are apartments or offices, and there are also two large "senior-living" facilities right in the downtown. One of the local experts I asked about downtown, Greg Holcombe of a civic group called Riverview, said that the overall occupancy rate in the downtown area was around 95%. And, in a way I haven't seen in exactly this form elsewhere, the private, religious-based Hope College runs seamlessly into the edge of the downtown district, without any suggestion that the environs are a standard college town. The downtown is small but -- compared with most towns I know of this scale -- it seems alive.

James Fallows

I am learning that every city has its own founding myth, or origin story -- by which I mean a narrative that may or may not be technically true but that shapes an area's sense of its successes and failures. The overall narrative of Holland's downtown revival includes many of the elements I've mentioned before, especially a Dutch-style practicality, and philanthropy from but also deliberate control by the leading industrial families. Soon I'll tell more about the way that control has been exercised, but for now I want to touch on a very practical and a cultural-social point.

James Fallows

The practical element involves those orange pipes you see at the top of this post. They are part of the very unusual "snowmelt" system the city began installing 25 years ago to increase the allure of downtown when a "big box" mall was being built out of town. The short version of the story is that Edgar Prince, one of the many very successful industrialists in town (also ethnically Dutch, with original name Prins), proposed that the city install on its downtown sidewalks and streets a system he had tried in some of his factory loading docks. Holland also happens to have a giant coal-powered electric plant right on the downtown lakefront. Prince proposed and partly underwrote taking hot water from the plant's cooling system and running it under the pavement to keep them free of snow.

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James Fallows is a national correspondent for The Atlantic and has written for the magazine since the late 1970s. He has reported extensively from outside the United States and once worked as President Carter's chief speechwriter. His latest book is China Airborne. More

James Fallows is based in Washington as a national correspondent for The Atlantic. He has worked for the magazine for nearly 30 years and in that time has also lived in Seattle, Berkeley, Austin, Tokyo, Kuala Lumpur, Shanghai, and Beijing. He was raised in Redlands, California, received his undergraduate degree in American history and literature from Harvard, and received a graduate degree in economics from Oxford as a Rhodes scholar. In addition to working for The Atlantic, he has spent two years as chief White House speechwriter for Jimmy Carter, two years as the editor of US News & World Report, and six months as a program designer at Microsoft. He is an instrument-rated private pilot. He is also now the chair in U.S. media at the U.S. Studies Centre at the University of Sydney, in Australia.

Fallows has been a finalist for the National Magazine Award five times and has won once; he has also won the American Book Award for nonfiction and a N.Y. Emmy award for the documentary series Doing Business in China. He was the founding chairman of the New America Foundation. His recent books Blind Into Baghdad (2006) and Postcards From Tomorrow Square (2009) are based on his writings for The Atlantic. His latest book is China Airborne. He is married to Deborah Fallows, author of the recent book Dreaming in Chinese. They have two married sons.

Fallows welcomes and frequently quotes from reader mail sent via the "Email" button below. Unless you specify otherwise, we consider any incoming mail available for possible quotation -- but not with the sender's real name unless you explicitly state that it may be used. If you are wondering why Fallows does not use a "Comments" field below his posts, please see previous explanations here and here.

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