It's worth remembering that the now-controversial holiday started as a way to empower immigrants and celebrate American diversity.
Today is Columbus Day, a solemn occasion marked by parades, pageantry, and buckets of fake blood splashed on statues of its namesake. Activists have turned the commemoration of Columbus' landfall in the New World into an annual protest against "the celebration of genocide." What the protesters may not know, however, is that the holiday they are protesting once played a crucial role in forging a society capable of listening to their concerns. This is the curious tale of how Columbus Day fell victim to its own remarkable success.
Christopher Columbus has been, from the first, a powerful symbol of American nationalism. In the early American republic, Columbus provided a convenient means for the new nation to differentiate itself from the old world. His name, rendered as Columbia, became a byword for the United States. Americans represented their nation as a woman named Columbia, adopted Hail, Columbia! as an unofficial anthem, and located their capitol in the District of Columbia.
Italian-Americans, arriving in large numbers in the late nineteenth century, took note of the reverence which their famous countryman enjoyed. It was a far cry from the treatment they themselves received. Many Americans believed Italians to be racially inferior, their difference made visible by their "swarthy" or "brown" skins. They were often portrayed as primitive, violent, and unassimilable, and their Catholicism brought them in for further abuse. After an 1891 lynching of Italians in New Orleans, a New York Times editorial proclaimed Sicilians "a pest without mitigation," adding, for good measure, that "our own rattlesnakes are as good citizens as they."
Italians quickly adopted Columbus as a shield against the ethnic, racial, and religious discrimination they faced in their adoptive country. They promoted a narrative of national origins that traced back beyond Plymouth or Jamestown, all the way to San Salvador. How could a nation, they asked, reject the compatriots of its own discoverer?
Instead of accepting Italians, many nativists chose to reject Columbus. They cast about for a racially acceptable discoverer of the New World, and found him in Leif Erikson. The exploits of the great Viking explorer, recorded in Icelandic sagas, were already being promoted by Norwegian immigrants, eager to find acceptance of their own. If America did not, after all, owe its existence to an Italian Catholic, then there would be no need to accept his modern compatriots. "At a moment of increasing fear that the nation was committing race suicide," explains historian Joanne Mancini, "the thought of Viking ghosts roaming the streets of a city increasingly filled with Irish, Italian, and Jewish hordes must have been comforting to an Anglo-Saxon elite."
Viking motifs began to pop up in architecture, purported Viking artifacts were duly unearthed, and a general craze ensued. The noted Harvard chemist Eben Norton Horsford claimed for the Norsemen "the honor of having discovered America, five hundred years before Columbus." He concluded that Leif Erikson had made landfall in his own Cambridge, and expressed his hope that "the American, native born, will come here, as of old, to rekindle his pride in his birthright." In 1887, a committee of assorted worthies, including James Russell Lowell, Henry Wadsworth Longfellow, Charles W. Eliot, and Oliver Wendell Holmes raised the funds to erect a statue of Leif Erikson amid the stately homes of Boston's Back Bay.
The celebration of Erikson often crossed over into explicit denigration of Catholics in general, and of Columbus in particular. It was "necessary for the truth, as to the discovery of America, to be established immediately," an advocate of Norse priority explained, lest acceptance of the claims of Columbus lead Americans to "yield to the foulest tyrant the world has ever had, the Roman Catholic power!"
Such attacks certainly enjoyed support, but by the end of the nineteenth century the enthusiasm for the coming quadricentennial celebrations overwhelmed anti-Catholic bigotry. Leading figures of the establishment advanced, instead, a Columbus stripped of his ethnic or religious particularity, an idol for straightforward patriotic veneration. Francis Bellamy, who wanted an American flag in every public school classroom, hit upon the idea of a national celebration of Columbus Day in the schools to mark the anniversary. In his magazine, Youth's Companion, he printed a new Pledge of Allegiance for schoolchildren across the country to recite in unison as they faced one of his flags. It addressed the pressing need, his magazine explained, "to assimilate these children to an American standard of life and ideas."
The public celebrations of the Columbian Centennial likewise advanced the goal of assimilating immigrants into a single American identity. The 1892 Columbus Day parade in New York City displayed "the flower and the fruitage of the civil and religious liberty of the American republic," wrote Martha J. Lamb. She was particularly pleased to see that "children who were the descendants of the peoples of every nation, marched under one flag, the Flag of the United States...growing up to be educated American citizens, no matter what might be their creed or their origin."