Annals of Idiot Publicists, a Continuing Series

This latest example of publicist idiocy--a cancer on our society--comes via the Washington Post's unsurpassable Gene Weingarten:


To: Holly Lim, Chief Operating Officer, The John B. Stetson Co.

Dear Ms. Lim:

I am responding to your letter demanding a published correction to a line in one of my recent columns. The line suggested that readers who wish to feel more American could "put on a Stetson."

To me, this seemed like an innocuous -- even friendly -- reference to your company's product. Alas, you disagree. The correction you are seeking, and which I now solemnly herewith deliver under the implied threat of a trademark-infringement lawsuit, is that "Stetson" is the name of your company and not a generic term for a hat. You further demand that all future references to "Stetson" contain a little R in a circle, like this: Stetson®. Okay. Done, and done.

Stetson® hats suck.

Presented by

Joshua Green is a former senior editor at The Atlantic.

Google Street View, Transformed Into a Tiny Planet

A 360-degree tour of our world, made entirely from Google's panoramas

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Google Street View, Transformed Into a Tiny Planet

A 360-degree tour of our world, made entirely from Google's panoramas

Video

The 86-Year-Old Farmer Who Won't Quit

A filmmaker returns to his hometown to profile the patriarch of a family farm

Video

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Video

Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

Video

The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

More in National

Just In