America's Most Ridiculous City Slogans

Towns across the country hope to capture their brand with a good catchphrase, but the task is not as easy as it sounds

Florida_Slogans_5-23_banner.jpg

Mooganic/flickr


City branding is the big rage these days. You've seen the results: Nifty little slogans affixed to signs, bumper-stickers, T-shirts, and ad campaigns that in the minds of those who dream them up—and the civic booster groups that pay for them—drive new awareness, generate tourist visits and dollars, and help attract new residents. A precious few brilliant ones—"I (Heart) NY" or "What Happens in Vegas Stays in Vegas"—become iconic.

But attaching a catchy slogan to a place doesn't work unless it captures something real, authentic, and evocative—and that's a whole lot harder than it looks. Many cities end up with clunkers. Plus, it can't just be a cute catch-phrase: It needs to reflect something unique or special the city has to offer.


View City Slogans in a larger map

The above map (reproduced courtesy of AdAge) highlights branding slogans from cities around the country. Roll over the map with your cursor and see what you think.

Presented by

Richard Florida is Co-founder and Editor at Large of CityLab.com and Senior Editor at The Atlantic. He is director of the Martin Prosperity Institute at the University of Toronto and Global Research Professor at NYU. More

Florida is author of The Rise of the Creative ClassWho's Your City?, and The Great Reset. He's also the founder of the Creative Class Group, and a list of his current clients can be found here

The Blacksmith: A Short Film About Art Forged From Metal

"I'm exploiting the maximum of what you can ask a piece of metal to do."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Video

Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

Video

An Ingenious 360-Degree Time-Lapse

Watch the world become a cartoonishly small playground

Video

The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

Video

The Rise of the Cat Tattoo

How a Brooklyn tattoo artist popularized the "cattoo"

More in National

From This Author

Just In