America's Most Ridiculous City Slogans

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Towns across the country hope to capture their brand with a good catchphrase, but the task is not as easy as it sounds

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City branding is the big rage these days. You've seen the results: Nifty little slogans affixed to signs, bumper-stickers, T-shirts, and ad campaigns that in the minds of those who dream them up—and the civic booster groups that pay for them—drive new awareness, generate tourist visits and dollars, and help attract new residents. A precious few brilliant ones—"I (Heart) NY" or "What Happens in Vegas Stays in Vegas"—become iconic.

But attaching a catchy slogan to a place doesn't work unless it captures something real, authentic, and evocative—and that's a whole lot harder than it looks. Many cities end up with clunkers. Plus, it can't just be a cute catch-phrase: It needs to reflect something unique or special the city has to offer.


View City Slogans in a larger map

The above map (reproduced courtesy of AdAge) highlights branding slogans from cities around the country. Roll over the map with your cursor and see what you think.

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Richard Florida is Co-founder and Editor at Large of CityLab.com and Senior Editor at The Atlantic. He is director of the Martin Prosperity Institute at the University of Toronto and Global Research Professor at NYU. More

Florida is author of The Rise of the Creative ClassWho's Your City?, and The Great Reset. He's also the founder of the Creative Class Group, and a list of his current clients can be found here
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