Empty calories. Liquid candy. Junk food. Michael Jacobson, executive director of the Center for Science in the Public Interest (CSPI), has been credited with inventing these phrases--and, in doing so, he has helped shape the national dialogue on food and public health for the past four decades.
Jacobson co-founded the CSPI in 1971 and has been its director since 1978. He has spearheaded efforts to stop or reduce the use of food additives like trans fats, salt, and food dyes; ban the marketing of junk foods to children; lower consumption of sugary drinks; improve the country's food safety mechanisms; and get healthier foods into schools. In turn, the food industry (and sometimes the press) has dubbed Jacobson "chief of the food police."
This year, the CSPI has organized Food Day, its "most ambitious project ever," a day of education and advocacy featuring hundreds of local events that will be held on October 24. Here, Jacobson discusses dietary supplements, how young people are changing America's food systems, and why we shouldn't spend so much time talking about high-fructose corn syrup.
What do you say when people ask, "What do you do?"
I'm an advocate, first and foremost. I advocate to improve our diets and create better food policies to ultimately prevent hundreds of thousands of unnecessary diet-related deaths each year. CSPI identifies problems backed by scientific research that are receiving inadequate attention. We then pull out all the stops to solve those problems--from education to litigation to congressional funding of studies by the National Academy of Sciences.
What new idea or innovation is having the most significant impact on how people think about food?
The requirement for restaurant chains to list calories on menus will encourage many restaurants to expand their lower-calorie offerings. Once that labeling is firmly in place, millions of people will begin to put their restaurant meals in the context of a 2,000-calorie-per-day diet. I've also been impressed with how Michael Pollan's books on food have captured Americans' imaginations. For nutrition advice, you could certainly do worse than "eat food, not too much, mostly plants."
What's something that most people just don't understand about your job?
Because the Center for Science in the Public Interest and I are frequently in the news with comments about how healthy or junky certain foods are, I suspect that many people think we're superhuman raw-food athletes who never eat cookies and spend our days preparing clever press releases. In fact, we're normal, real people who believe in moderation and transparency (disclosure: yes, I sometimes eat white bread!). And we typically spend many months undertaking painstaking research, including studying scientific papers and consulting with experts in government, industry, and universities, before launching our reports and exposés.
What's an emerging trend that you think will shake up the food world?
Young people caring about what they eat and how it affects the world around them. High school and college students are increasingly concerned about the impact of their diets on the environment and the welfare of farm workers and farm animals. That's spurring many of them to become vegetarians and food activists. And that, in turn, is influencing what giant foodservice companies are serving and what farmers and food processors produce. That's one of the many reasons CSPI created Food Day. We want to harness the energy of young people (and everyone else) and unite America in a common movement to truly change the way we eat.
What's a food trend that you wish would go away?
Totally disproportionate attention has been devoted to alleged hazards of such things as monosodium glutamate and high-fructose corn syrup--it's as bad as sugar, but no worse--and the ostensible virtues of raw milk and coconut oil. The same passion might yield far greater benefits if it were focused on such matters as cutting salt in packaged and restaurant foods, getting funding for programs that would eliminate "food deserts" (neighborhoods without access to healthful foods), shifting farm subsidies from giant farms to small- and mid-size sustainable and organic farms, and funding major dietary change campaigns to prevent obesity and heart disease.