Photographer Landon Norderman goes inside the nerve center of the media empire where Nick Denton feeds millions of readers online.
Learning to Love the (Shallow, Divisive, Unreliable) New Media by James Fallows
The Atlantic, April 2011
Of course, Denton was omitting good-for-you, public-service-style stories for outrageous effect. In my first "interview" with him for this story, conducted over the course of nearly an hour through an instant-message exchange, he said that a market-minded approach like his would solve the business problem of journalism--but only for "a certain kind of journalism." It worked perfectly, he said, for topics like those his sites covered: gossip, technology, sex talk, and so on. And then, as an aside: "But not the worthy topics. Nobody wants to eat the boring vegetables. Nor does anyone want to pay [via advertising] to encourage people to eat their vegetables."