'You and Your Work': Motivational Thoughts From 1948

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From the once-indispensable Coronet Instructional Films: A high-school guidance counselor offers words of wisdom for a long-lost economy ...


Three years into the post-WW2 era of consensus and fresh out of high school, Frank Taylor hated his job selling shoes: "It was just 'put shoes away,' day after day. ... Nothing ever broke the routine. All I did was put shoes away." But after receiving what was apparently sound advice at the time, Frank comes to realize that whether you're an airplane pilot, architect, or shoe salesman, long-term job satisfaction is all about attitude.



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J.J. Gould is deputy editor of TheAtlantic.com. He has written for The Washington MonthlyThe American ProspectThe Moscow Times, and The European Journal of Political Theory. More

Gould has worked with McKinsey & Company's New York-based Knowledge Group on global public- and social-sector development and on the economics of carbon-emissions reduction. He was previously an editor at the Journal of Democracy, co-published by the Johns Hopkins University Press and the National Endowment for Democracy, and a lecturer in history and politics at Yale University. He has a B.A. in history from McGill University in Montreal, an M.Sc. from the London School of Economics, and a Ph.D. in politics from Yale.

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