Report Card: Last Year's List

More

Mark Zuckerberg: Founder and CEO of Facebook

Why We Picked Him: He had built a stunningly popular product that was changing the way people communicate.

Report Card: Facebook has, of course, continued to extend its reach on the Web, passing 500 million users in July. The company has integrated Facebook for use with other websites, spreading "Like" and "Recommend" buttons across Pandora, CNN, and over 100,000 other sites--including this one. However, Zuckerberg's company continues to demonstrate that "popular" and "liked" aren't the same thing: the 2010 American Customer Satisfaction Index found that Facebook's customer satisfaction ranked with that of airlines and cable companies, below even IRS e-filing.

Jump to comments
Presented by

Sarah Nathan is a story researcher for The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

Sad Desk Lunch: Is This How You Want to Die?

How to avoid working through lunch, and diseases related to social isolation.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where Time Comes From

The clocks that coordinate your cellphone, GPS, and more

Video

Computer Vision Syndrome and You

Save your eyes. Take breaks.

Video

What Happens in 60 Seconds

Quantifying human activity around the world

Writers

Up
Down

More in National

Just In