Report Card: Last Year's List

Mark Zuckerberg: Founder and CEO of Facebook

Why We Picked Him: He had built a stunningly popular product that was changing the way people communicate.

Report Card: Facebook has, of course, continued to extend its reach on the Web, passing 500 million users in July. The company has integrated Facebook for use with other websites, spreading "Like" and "Recommend" buttons across Pandora, CNN, and over 100,000 other sites--including this one. However, Zuckerberg's company continues to demonstrate that "popular" and "liked" aren't the same thing: the 2010 American Customer Satisfaction Index found that Facebook's customer satisfaction ranked with that of airlines and cable companies, below even IRS e-filing.

Presented by

Sarah Nathan is a story researcher for The Atlantic.

How a Psychedelic Masterpiece Is Made

A short documentary about Bruce Riley, an artist who paints abstract wonders with poured resin

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

How a Psychedelic Masterpiece Is Made

A short documentary about Bruce Riley, an artist who paints abstract wonders with poured resin

Videos

Why Is Google Making Skin?

Hidden away on Google’s campus, doctors are changing the way people think about health.

Video

How to Build a Tornado

A Canadian inventor believes his tornado machine could solve the world's energy crisis.

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

More in National

Just In