Jeff Zucker: President and CEO of NBC Universal
Why We Picked Him:He decided to move Tonight Show host Jay Leno to prime time on NBC.
Report Card: Zucker is now out of a job. Leno lasted at his 10 pm slot only 5 months before NBC moved his show to a half-hour at 11:35 pm. This pushed The Tonight Show with Conan O'Brien to 12:05 am--a move which caused O'Brien to quit. O'Brien got a surge of fan support, a summer comedy tour, and a fall 11 pm show on TBS; Leno got The Tonight Show back at its old 11:35 time slot; and Zucker--in the face of Comcast's purchase of NBC Universal--got shown the door.