Today's 'Aha!' Airline Chart

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Earlier this summer I mentioned a chart, by Bob Herbst via the Centre for Asia Pacific Aviation, explaining why airplanes feel more crowded than they used to be. They seem more crowded because they really are, as airlines have cut capacity far more deeply than traffic has fallen, raising the average "load factor" on U.S. airlines.*

Now, from the U.S. consulting firm IdeaWorks, again via Australia's Centre for Asia Pacific Aviation, another clarifying chart. Why does it seem so hard to get frequent-flyer or "miles rewards" seats on many airlines? Because on some airlines it really is hard. This chart, based on a survey explained here (PDF), shows how often a "miles" seat was available on various airlines, over a total of 6000+ booking queries made earlier this year.

RewardMiles.png

Some analysis from the IdeaWorks release:

The top-ranked programs ... have learned how to create loyalty while generating cash, by providing an adequate supply of seats at the levels offering best reward value. This is helped by controlling liability through aggressive expiration policies. The revenue part comes naturally when members become enthused (and not frustrated) by program participation.

Make no mistake, top-ranked programs make a conscious decision to provide more reward seats - - even at the potential short term cost of foregoing revenue from the sale of the very same seat to a fare-paying customer. Frequent flier programs have an abundant choice of methods to reward members for their loyalty. In addition, pay-with- point options give points an almost cash-like quality. One-way rewards are also becoming more prevalent.

No larger point here, just an interesting confirmation of the patterns behind our individual experiences and the differences among airlines.
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* A larger point for later: higher load factors -- fewer empty seats, more people per plane -- are obviously more efficient economically for the airline and environmentally for the whole system of air travel. But a system with no slack becomes brittle in other ways, if anything goes wrong -- as, because of weather and mechanical difficulties, it inevitably does. More another time.

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James Fallows is a national correspondent for The Atlantic and has written for the magazine since the late 1970s. He has reported extensively from outside the United States and once worked as President Carter's chief speechwriter. His latest book is China Airborne. More

James Fallows is based in Washington as a national correspondent for The Atlantic. He has worked for the magazine for nearly 30 years and in that time has also lived in Seattle, Berkeley, Austin, Tokyo, Kuala Lumpur, Shanghai, and Beijing. He was raised in Redlands, California, received his undergraduate degree in American history and literature from Harvard, and received a graduate degree in economics from Oxford as a Rhodes scholar. In addition to working for The Atlantic, he has spent two years as chief White House speechwriter for Jimmy Carter, two years as the editor of US News & World Report, and six months as a program designer at Microsoft. He is an instrument-rated private pilot. He is also now the chair in U.S. media at the U.S. Studies Centre at the University of Sydney, in Australia.

Fallows has been a finalist for the National Magazine Award five times and has won once; he has also won the American Book Award for nonfiction and a N.Y. Emmy award for the documentary series Doing Business in China. He was the founding chairman of the New America Foundation. His recent books Blind Into Baghdad (2006) and Postcards From Tomorrow Square (2009) are based on his writings for The Atlantic. His latest book is China Airborne. He is married to Deborah Fallows, author of the recent book Dreaming in Chinese. They have two married sons.

Fallows welcomes and frequently quotes from reader mail sent via the "Email" button below. Unless you specify otherwise, we consider any incoming mail available for possible quotation -- but not with the sender's real name unless you explicitly state that it may be used. If you are wondering why Fallows does not use a "Comments" field below his posts, please see previous explanations here and here.
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