For the most part, I've been watching the unfolding drama surrounding Tiger Woods with a bit of detachment. I am, to be sure, exceedingly glad that I'm not his wife. But, still. A professional athlete being unfaithful to their spouse is not exactly new news, any more than a politician cheating on their spouse is.
But I'm perplexed and intrigued with a particular theme that's emerged out of the sports and publicity punditry over the past few days, which follows the lines of a "Sports of the Times" column by William Rhoden on Sunday. What Tiger needs to do to repair his reputation, the argument goes, is to make a public statement and apology. "We need to see Woods," Rhoden argues.
Woods has apologized publicly already, in print statements. But apparently that's not enough. No, to earn forgiveness, he apparently has to stand in front of lights and cameras, humble, shamed, and apologizing to...and that's where I get puzzled. To whom is this public apology supposed to be directed? And to what end?
One could argue that an elected governor of South Carolina who disappears off the job to South America for five days--without telling anyone where he's going--in order to have a liaison with his mistress, owes the public that elected him and entrusted him with the responsible governance of their state a correspondingly public apology. Of course, one could also argue that the extremely public news conference that ensued gave us way more information than we really needed or wanted about the whole mess. It also, by the way, did very little to repair or burnish the governor's reputation.
But Tiger Woods wasn't elected to manage a constituency, enact responsible legislation, or rule over the public's lives. He plays golf. Exceedingly, phenomenally well, as it happens. Which is the primary reason so many people were attracted to any tournament in which he was playing. And because he plays so well, and because we tend to glorify sports champions, he was able to parlay that talent and success into $100 million a year in sponsorships and product endorsements.
Woods clearly owes an apology--and more--to his wife and family. And to the extent that those $100 million worth of product endorsement deals were dependent on his image as a trustworthy image of responsibility and purity, his marketability in that role will now diminish dramatically, along with his paychecks. If we feel there must be consequences for his behavior, the market--and I'm sure his wife--are imposing them already. As far as I'm concerned, we're square.
But this idea that the public will somehow forgive him and he can mend his image if--and only if--he submits to the humiliation of a public apology in front of lights and cameras, intrigues me. That argument implies that there is an accepted ritual of forgiveness we require any public figure, regardless of why they're a public figure, to go through for absolution.
We need to know he's sorry, the argument goes. Well, he's already said he's sorry. And he's already reaping a wave of negative consequences for his actions. For his family, words are too easy, and meaningless unless he does the work to make sure he doesn't hurt them like that again. And that work, if he chooses to undertake it, requires very difficult and private effort and time, away from the cameras.
But for the rest of us, it's worth asking--first, why we feel entitled to a public apology, and second, what more, exactly, would standing in front of the cameras do?
In many ways, the demand for a public, in-front-of-the-cameras apology has the feel of a primitive ritual punishment for breaking a societal more. The modern-day equivalent of being put in stocks in the town square, scarlet letter "A" emblazoned on his chest. So perhaps, for all our modern views on love, sex and marriage, we're not all that modern, on the inside. Do we still believe that adulterers should pay a price of public humiliation? Or does that impulse stem instead from conflicted desires and emotions we have regarding celebrities?