How on earth did Oprah Winfrey--an unlikely media mogul if there ever was one--get so popular, powerful and rich, all at the same time? Ever since she announced at the end of last week that she was walking away from her legendarily popular syndicated talk show in 2011, the airwaves have been abuzz with discussion about what it means, what impact it will have ... and how she managed to get this successful in the first place.
In yesterday's New York Times, columnist David Carr argued that Oprah Winfrey should be studied in every business school in America--not only for the smart moves she made, but also for the mistakes she didn't make. She didn't go public with her company, so she retained control. She didn't lend her name to other people's products. When she decided to add a magazine to her stable, she created her own, with such a clear sense of branding that she put herself on each and every cover. She didn't use her wealth to invest in fields she knew nothing about. Oprah did extend her brand into new shows, from Dr. Phil to Rachel Ray, but her offshoots all had the same feel and market as the mothership. And she didn't try to cash in on every possible profit opportunity, including the success of the books she turned into overnight bestsellers.
Oprah's branding success, according to Vogue editor Anna Wintour, was due to the fact that she steered her business through "personal choices," like a woman who has an enviably clear and innate sense of what looks good on her. Which is undoubtedly true. But that complicates the matter of how one would teach or replicate Oprah's success in b-school.
Oprah Winfrey, after all, gives a whole new meaning to the "Chicago School" of economics. A meaning that would make Milton Friedman, the father of the adage "the purpose of business is to make as much money as possible for shareholders," turn over in his grave. Oprah never allowed shareholders, of course, which simplified the matter. But, still. In an era where the primacy of the bottom line ruled triumphant, Oprah gave away cars, eschewed commissions on products she made popular, and turned down the short-term money that going public or selling the company could have brought. And made $2.3 billion as a result of it.
Scholars could parse all her decisions for wisdom about brand management, risk, leadership, growth strategies, marketing, and internal R&D investment. They might even find places where her success seemed to illustrate well-known models or schools of thought. Someone is probably working on it right now, as a matter of fact. Which is all well and good, because there's certainly a lot of wisdom that can be gleaned from the story of Oprah's successful climb from a local Chicago talk show host to the CEO of her own production company and network, while becoming a seismic cultural force and, arguably, the most powerful and wealthy woman in America.
The trouble is, Oprah's success isn't just the sum of her strategies. The engine that not only drove those particular strategies, but also made them successful, was a deep sense of identity, authenticity, and purpose that can't be imitated or crafted through method. If Oprah has a deep and guiding understanding of her audience, it's not because she's methodically observed them. It's because she's lived their struggles, hopes, joys and sorrows. And those struggles gave her first a connection, and then a purpose, from which all other decisions organically flowed.
In the world of Silicon Valley, it's said there are two types of entrepreneurs: missionaries, and mercenaries. Mercenaries can make a lot of money if they're smart and have good strategies. But missionary entrepreneurs are the ones who change industries and the world--not only because they continue on no matter how hard the going gets, but because they bring to bear an irresistible combination of passion, authenticity and sense of purpose bigger than mere profit or themselves. Success, for them, is as much about impact as it is about profit. Which is, ironically, how many of them become incredibly profitable.
Clearly, Oprah is a missionary entrepreneur. But how do you teach someone to be a successful missionary? Even Polonius' advice to Laertes, "to thine own self be true" is insufficient. If asked, I suspect Oprah would say that first you have to learn who you are, where you came from, how that affects and informs you, and what matters in the world. You also have to care about something bigger than yourself, and imagine a way in which your particular skills could allow you to make a difference in that area. And whether you seek that path out, or stumble upon it along the way, you have to care about making that difference enough that the vision of it keeps you going through the dark, and can act as a compass to steer your decisions along the way.
Add to that some smarts, savvy, and sharp thinking about content, brand management, marketing, and growth, and you have a legend in the making. But those last bits are the only pieces that can be taught. Honest self-knowledge, authenticity, passion and purpose are harder to acquire. Most often, they emerge from battles fought in the midnights of our solitude, if we manage to scrounge up the courage to face what we find there.
But if you can't teach the intuition that emerges from those internal journeys, you can at least teach its importance. Asking "what would Oprah do?" might not be a bad exercise when contemplating tough or tempting business options. It's not a quantifiable model, of course, and the results can't be proven. But it wouldn't be a bad placeholder while encouraging students to explore enough about themselves and the world to develop a true-steering compass and passionate purpose of their own.
Note: I will be offline for the next week, returning Friday, December 4th. Photo Credit: Flickr User whoohoo120
The 49ers quarterback won’t stand for the national anthem anymore.
San Francisco 49ers quarterback Colin Kaepernick’s refusal to stand for the national anthem before games as a protest against recent high-profile incidents of police brutality and racial injustice have been met with criticism and protests, but is an important step for a league where professional athletes rarely speak out on such issues.
Kaepernick was noticed sitting down during the playing of “The Star Spangled Banner” in a preseason game Friday. When asked by a reporter about his actions, he said:
I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.
As pay TV slowly declines, cable news faces a demographic cliff. And nobody has further to fall than the merchant of right-wing outrage.
Updated at 12:05 p.m.
October 7, 2016, will be the 20th birthday of the Fox News Channel, and at the moment, the network is experiencing the soap-operatic highs and lows typical of any teenager on television. In many ways, the summer of 2016 may go down in Fox News history as the company’s nadir. Its founder and leader Roger Ailes has been dishonorably dispatched, the remaining executives are dealing with a flurry of sexual harassment lawsuits, and one of its most public faces, Sean Hannity, has ignominiously remodeled himself as a gutless Trump whisperer.
And yet Fox News’ fortunes are ascendant, at least in the most quantifiable sense. The network’s annual profit in 2015 soared by about 20 percent. For the first time ever, Fox News has been the most-watched cable network among both primetime and daytime viewers for several months, with a larger audience than its nominal rivals, CNN and MSNBC, combined. Led by “The O'Reilly Factor,” Fox News doesn’t just have the best-rated news show on cable television; according to The Wrap, it has the 13 best-rated news shows on cable television.
What looks at first glance like an opening up of possibilities is actually an attack on the human imagination.
You might not like what I’m about to say about the multiverse. But don’t worry; you’ve already had your revenge. If there are an infinite number of parallel universes, there will be any number of terrible dictatorships, places where life has become very difficult for people who like to string words together. Somewhere out there, there’s a society in which every desperate little essay like this one comes with a tiny, unremarkable button: push it, and the author will be immediately electrocuted to death.
Maybe your hate is more visceral—you already know I’ll die some day, but you want to see it happen; you need to see me groveling. You can if you want. Fly upwards from the plane of our solar system, keep on going, through the endless huddles of galaxies, never forgetting your purpose, until space and time run out altogether. Eventually you’ll find yourself in another universe, on a damp patch of grass and broken concrete, unwatched by whatever local gang or galactic empire rules the city rising in foggy shapes beyond the marshes. There, you’ll see a creature strangely similar to yourself, beating me to death with whatever bits of scrap are lying around.
Hillary Clinton has her problems, but Donald Trump is unfit for the presidency.
On one hand, there’s former Secretary of State Hillary Clinton, who oversaw “grossly inadequate” security at a diplomatic facility in Benghazi, Libya, the site of a deadly September 11, 2012, terrorist attack.
Why did the company trend a false article about Megyn Kelly?
Oh, Facebook. Just when the company seems to have avoided the responsibility of being a news organization (and all the attendant controversy), it finds itself back in the editorial muck.
Last week, Facebook made a surprise overhaul of its “Trending Stories” feature, the sidebar that highlights some of the most popular news stories on Facebook. Where the company had previously provided a short, human-written summary of the news at hand, it now only described the story in a one or two-word phrase: “#Toyko2020: Japanese Prime Minister Appears in Surprise Performance During Rio Ceremony,” became just “#Tokyo2020.”
Facebook’s decision to simplify the feature seemed like an attempt to wriggle out of editorial responsibility: What had been a messy human-led process would now become an algorithm-guided one. The company also laid off the 26 employees who had run the feature—19 curators and seven copyeditors—with little warning on Friday, according to Quartz.
In the primaries, he avoided policy debates by promising to build a wall—but the general election is forcing him into specifics.
The biggest political story of the last week has been Donald Trump’s flip-flop on deporting undocumented immigrants. This Sunday on CNN, Mike Pence filibustered his way through the subject for almost seven minutes before Jake Tapper finally declared, “You did not address the issue” and moved on. Chris Christie on ABC and Kellyanne Conway on CBS were no more coherent. The Daily Beast summed up the morning with the headline, “Immigration Flip-Flop Leaves Trump Campaign Flailing on Sunday Shows.”
But focusing on Trump’s “flip-flop” misses the point. Trump’s real problem isn’t that he’s changed his position on immigration. It’s that he’s trying to formulate one at all.
What the commentary of the last few days has generally overlooked is that while immigration was key to Trump’s success in the Republican primary, Trump never actually offered an immigration policy. To the contrary, his success rested in large measure on his ability to avoid one. Trump’s strategy on immigration, as on other key issues, was to cut through the Gordian knot of public policy with aggressive, quick fix solutions. Terrorism? Ban Muslims. ISIS? Bomb the hell out of them and take their oil. Loss of manufacturing jobs? Slap massive tariffs on companies that outsource American jobs.
In the name of emotional well-being, college students are increasingly demanding protection from words and ideas they don’t like. Here’s why that’s disastrous for education—and mental health.
Something strange is happening at America’s colleges and universities. A movement is arising, undirected and driven largely by students, to scrub campuses clean of words, ideas, and subjects that might cause discomfort or give offense. Last December, Jeannie Suk wrote in an online article for The New Yorker about law students asking her fellow professors at Harvard not to teach rape law—or, in one case, even use the word violate (as in “that violates the law”) lest it cause students distress. In February, Laura Kipnis, a professor at Northwestern University, wrote an essay in The Chronicle of Higher Education describing a new campus politics of sexual paranoia—and was then subjected to a long investigation after students who were offended by the article and by a tweet she’d sent filed Title IX complaints against her. In June, a professor protecting himself with a pseudonym wrote an essay for Vox describing how gingerly he now has to teach. “I’m a Liberal Professor, and My Liberal Students Terrify Me,” the headline said. A number of popular comedians, including Chris Rock, have stopped performing on college campuses (see Caitlin Flanagan’s article in this month’s issue). Jerry Seinfeld and Bill Maher have publicly condemned the oversensitivity of college students, saying too many of them can’t take a joke.
A new anatomical understanding of how movement controls the body’s stress response system
Elite tennis players have an uncanny ability to clear their heads after making errors. They constantly move on and start fresh for the next point. They can’t afford to dwell on mistakes.
Peter Strick is not a professional tennis player. He’s a distinguished professor and chair of the department of neurobiology at the University of Pittsburgh Brain Institute. He’s the sort of person to dwell on mistakes, however small.
“My kids would tell me, dad, you ought to take up pilates. Do some yoga,” he said. “But I’d say, as far as I’m concerned, there's no scientific evidence that this is going to help me.”
Still, the meticulous skeptic espoused more of a tennis approach to dealing with stressful situations: Just teach yourself to move on. Of course there is evidence that ties practicing yoga to good health, but not the sort that convinced Strick. Studies show correlations between the two, but he needed a physiological mechanism to explain the relationship. Vague conjecture that yoga “decreases stress” wasn’t sufficient. How? Simply by distracting the mind?
The performer, known for his roles inWilly Wonka and the Chocolate Factory and Young Frankenstein, died at age 83.
Gene Wilder was the greatest kind of comic actor: one who not only knew how to read a joke, but also how to inhabit it. In his hands, a line reading could be suffused with menace, or compassion, or demented delight, and no matter what, it would be deeply funny to behold. Wilder, who died at age 83 on Monday due to complications from Alzheimer’s disease, was a consummate performer who made every project he worked on better, from Mel Brooks’ masterpieces of the 1970s to his collaborations with Richard Pryor. He was a screen presence who always seemed to possess an otherworldly energy, making him the obvious (and best) choice to play Willy Wonka, Roald Dahl’s avatar of sheer wonder. His footprint as a comic actor was immense, with his best work showing the depth of craft that went into building a memorable performance.
What to do if you’re a Hillary fan seated next to a Trump supporter at a wedding
When America is finally great again, they’ll make the latte with soy milk like you asked.
All those political cracks, not to mention earnest proclamations, mean that for the next 10 weeks, many casual interactions run the risk of erupting into full-blown partisan warfare. It’s more of a danger for those with family members or close friends who support opposing candidates and views. But on Facebook, hot-button scuffles can break out between almost anyone. (I recently witnessed a college friend who lives in Europe arguing about gun rights with a random guy from my high school in Texas, whom I myself have spoken with only a few times in person.)
One reason Americans find the other side’s views so inflammatory is that increasingly, they view their political party as more of a tribe than a checkbox. “People start seeing themselves or their political views as the main representation of their values, and what is right and wrong,” said Emanuel Maidenberg, a clinical professor of psychiatry and biobehavioral sciences at UCLA.