How on earth did Oprah Winfrey--an unlikely media mogul if there ever was one--get so popular, powerful and rich, all at the same time? Ever since she announced at the end of last week that she was walking away from her legendarily popular syndicated talk show in 2011, the airwaves have been abuzz with discussion about what it means, what impact it will have ... and how she managed to get this successful in the first place.
In yesterday's New York Times, columnist David Carr argued that Oprah Winfrey should be studied in every business school in America--not only for the smart moves she made, but also for the mistakes she didn't make. She didn't go public with her company, so she retained control. She didn't lend her name to other people's products. When she decided to add a magazine to her stable, she created her own, with such a clear sense of branding that she put herself on each and every cover. She didn't use her wealth to invest in fields she knew nothing about. Oprah did extend her brand into new shows, from Dr. Phil to Rachel Ray, but her offshoots all had the same feel and market as the mothership. And she didn't try to cash in on every possible profit opportunity, including the success of the books she turned into overnight bestsellers.
Oprah's branding success, according to Vogue editor Anna Wintour, was due to the fact that she steered her business through "personal choices," like a woman who has an enviably clear and innate sense of what looks good on her. Which is undoubtedly true. But that complicates the matter of how one would teach or replicate Oprah's success in b-school.
Oprah Winfrey, after all, gives a whole new meaning to the "Chicago School" of economics. A meaning that would make Milton Friedman, the father of the adage "the purpose of business is to make as much money as possible for shareholders," turn over in his grave. Oprah never allowed shareholders, of course, which simplified the matter. But, still. In an era where the primacy of the bottom line ruled triumphant, Oprah gave away cars, eschewed commissions on products she made popular, and turned down the short-term money that going public or selling the company could have brought. And made $2.3 billion as a result of it.
Scholars could parse all her decisions for wisdom about brand management, risk, leadership, growth strategies, marketing, and internal R&D investment. They might even find places where her success seemed to illustrate well-known models or schools of thought. Someone is probably working on it right now, as a matter of fact. Which is all well and good, because there's certainly a lot of wisdom that can be gleaned from the story of Oprah's successful climb from a local Chicago talk show host to the CEO of her own production company and network, while becoming a seismic cultural force and, arguably, the most powerful and wealthy woman in America.
The trouble is, Oprah's success isn't just the sum of her strategies. The engine that not only drove those particular strategies, but also made them successful, was a deep sense of identity, authenticity, and purpose that can't be imitated or crafted through method. If Oprah has a deep and guiding understanding of her audience, it's not because she's methodically observed them. It's because she's lived their struggles, hopes, joys and sorrows. And those struggles gave her first a connection, and then a purpose, from which all other decisions organically flowed.
In the world of Silicon Valley, it's said there are two types of entrepreneurs: missionaries, and mercenaries. Mercenaries can make a lot of money if they're smart and have good strategies. But missionary entrepreneurs are the ones who change industries and the world--not only because they continue on no matter how hard the going gets, but because they bring to bear an irresistible combination of passion, authenticity and sense of purpose bigger than mere profit or themselves. Success, for them, is as much about impact as it is about profit. Which is, ironically, how many of them become incredibly profitable.
Clearly, Oprah is a missionary entrepreneur. But how do you teach someone to be a successful missionary? Even Polonius' advice to Laertes, "to thine own self be true" is insufficient. If asked, I suspect Oprah would say that first you have to learn who you are, where you came from, how that affects and informs you, and what matters in the world. You also have to care about something bigger than yourself, and imagine a way in which your particular skills could allow you to make a difference in that area. And whether you seek that path out, or stumble upon it along the way, you have to care about making that difference enough that the vision of it keeps you going through the dark, and can act as a compass to steer your decisions along the way.
Add to that some smarts, savvy, and sharp thinking about content, brand management, marketing, and growth, and you have a legend in the making. But those last bits are the only pieces that can be taught. Honest self-knowledge, authenticity, passion and purpose are harder to acquire. Most often, they emerge from battles fought in the midnights of our solitude, if we manage to scrounge up the courage to face what we find there.
But if you can't teach the intuition that emerges from those internal journeys, you can at least teach its importance. Asking "what would Oprah do?" might not be a bad exercise when contemplating tough or tempting business options. It's not a quantifiable model, of course, and the results can't be proven. But it wouldn't be a bad placeholder while encouraging students to explore enough about themselves and the world to develop a true-steering compass and passionate purpose of their own.
Note: I will be offline for the next week, returning Friday, December 4th. Photo Credit: Flickr User whoohoo120
What use is there today for one of the oldest virtues?
As many Americans go about their days, I imagine they have two little angels perched on their shoulders, whispering conflicting messages about happiness and material wealth. One angel is embodied by James Altucher, a minimalist self-help guru recently profiled by The New York Times. Altucher claims to have only 15 possessions, after having unburdened himself a few months ago of 40 garbage bags’ worth of stuff and never looking back. As I read about Altucher, I rolled the numbers 15 and 40 over in my mind, thinking about the belongings in my bedroom and the garbage bags under my kitchen sink.
The other angel is Tyler Brûlé, the editor in chief of the fantastically high-end lifestyle magazine Monocle and a columnist for the Financial Times. He is the sort of writer who tosses off such lines as “I zipped along the autostrada through the Val d’Aosta with the ever-trusty Mario (my Italian driver for the past 20 years) at the wheel” with little regard for how privileged and pretentious he sounds (especially in his superfluous parentheticals). Still, there is something, I’m a little ashamed to say, that I envy about Brûlé’s effortless cosmopolitanism—which, it’s hard to miss, is only made possible by unusual wealth.
It’s been rough. No vote will change the tenor of American politics overnight.
Books may seem like small comfort. But in a time like this, when it’s hard to understand how American culture became so hate-filled, reading is probably the best possible option—to put down the Twitter, pick up a hardback, and think deeply about how the country has gotten here.
Tristan Harris believes Silicon Valley is addicting us to our phones. He’s determined to make it stop.
On a recent evening in San Francisco, Tristan Harris, a former product philosopher at Google, took a name tag from a man in pajamas called “Honey Bear” and wrote down his pseudonym for the night: “Presence.”
Harris had just arrived at Unplug SF, a “digital detox experiment” held in honor of the National Day of Unplugging, and the organizers had banned real names. Also outlawed: clocks, “w-talk” (work talk), and “WMDs” (the planners’ loaded shorthand for wireless mobile devices). Harris, a slight 32-year-old with copper hair and a tidy beard, surrendered his iPhone, a device he considers so addictive that he’s called it “a slot machine in my pocket.” He keeps the background set to an image of Scrabble tiles spelling out the words face down, a reminder of the device’s optimal position.
Choosing a president isn’t easy in this election, but here are three ways a principled conservative might vote.
The day of decision is nearing. All the talk fades, and one mark must be made beside one box on the ballot. Many Republicans are agonizing. They reject Donald Trump; they cannot accept Hillary Clinton. What to do?
I won’t conceal, I’m struggling with this question myself. I’ve listened to those Republicans, many my friends, who feel it their duty to stifle their anger and disappointment, and vote for Trump; to cast a protest vote for the Libertarian Gary Johnson or the independent Evan McMullin; or to cross the aisle and vote for Hillary Clinton as the lesser evil. On the way to my own personal answer, I found it helpful to summarize the best case for each of these options.
Emphasize the word “best.” If your case for Trump rests on the assumption that America is hurtling toward national doom, if your case for McMullin rests on the hope of tossing the election into the House of Representatives, if your case for Hillary argues that she is a large soul eager to work cooperatively with those who think differently from her. I’d say you are not thinking very clearly. Despair and fantasy are misleading counselors.
Late to this for family reasons, but catching up on an actually astonishing development:
Through the campaign, Donald Trump at times seemed more interested in promoting his business interests than in advancing a political campaign. He took time off this summer to fly to Scotland and tout the opening of a new Trump golf resort. He turned what was billed as a major campaign announcement into a promo for his new DC hotel. A surprisingly large share of the money he’s raised for his campaign’s expenditures have gone to his own businesses (notably Mar-a-Lago).
That is why today’s story, in Travel and Leisure, is so piquant and O. Henry-like. What Trump may have imagined would further burnish his personal brand may in fact be poisoning it. T&L reports that Trump’s new hotels will no longer carry his name!!! Instead they’ll be called “Scion.” Groan, given the actual scions, but fascinating in its own way. From T&L:
Narcissism, disagreeableness, grandiosity—a psychologist investigates how Trump’s extraordinary personality might shape his possible presidency.
In 2006, Donald Trump made plans to purchase the Menie Estate, near Aberdeen, Scotland, aiming to convert the dunes and grassland into a luxury golf resort. He and the estate’s owner, Tom Griffin, sat down to discuss the transaction at the Cock & Bull restaurant. Griffin recalls that Trump was a hard-nosed negotiator, reluctant to give in on even the tiniest details. But, as Michael D’Antonio writes in his recent biography of Trump, Never Enough, Griffin’s most vivid recollection of the evening pertains to the theatrics. It was as if the golden-haired guest sitting across the table were an actor playing a part on the London stage.
“It was Donald Trump playing Donald Trump,” Griffin observed. There was something unreal about it.
Participants in the Church-sponsored Indian Student Placement Program have filed at least three sexual-abuse lawsuits.
Native Americans who were part of a little-known Mormon program from 1947 to the mid-1990s share much of the same story. Year after year, missionaries or other members of the Church of Jesus-Christ of Latter-day Saints approached these families and invited their children into Mormon foster homes. As part of the Mormon Indian Student Placement Program, Native American children would live with Mormon families during the school year, an experience designed to “provide educational, spiritual, social, and cultural opportunities in non-Indian community life,” according to the Church. Typically, the Mormon foster families were white and financially stable. Native American children who weren’t already Mormon were baptized. And some of them now claim they were sexually abused.
She is renowned for championing urban diversity, but her real prescience lay in her fears about the fragility of democracy.
The year she turned 18, Jane Butzner traveled from her hometown of Scranton, Pennsylvania, to the Appalachian hamlet of Higgins, North Carolina, where she encountered a mystery that haunted her for the rest of her life. It was 1934, the midpoint of the Great Depression, a difficult time to hold a job, even an unpaid one. Butzner—later Jacobs—had been laid off from The Scranton Republican after almost a year working without pay as a cub reporter. At her parents’ suggestion, she went to live in the mountains with her aunt Martha Robison, a Presbyterian missionary. Robison had come to Higgins 12 years earlier on a mission and was so staggered by its poverty that she refused to leave. There were no paved roads, school was rarely in session, the illiterate preacher believed the world was flat, and commerce was conducted by barter. Robison built a church and a community center, adopted children, and established classes in pottery, weaving, and woodwork. Nevertheless, the townspeople continued to live a primitive existence in which, as Robison’s niece later said, “the snapping of a pitchfork or the rusting of a plow posed a serious financial crisis.”
A neuropsychological approach to happiness, by meeting core needs (safety, satisfaction, and connection) and training neurons to overcome a negativity bias
There is a motif, in fiction and in life, of people having wonderful things happen to them, but still ending up unhappy. We can adapt to anything, it seems—you can get your dream job, marry a wonderful human, finally get 1 million dollars or Twitter followers—eventually we acclimate and find new things to complain about.
If you want to look at it on a micro level, take an average day. You go to work; make some money; eat some food; interact with friends, family or co-workers; go home; and watch some TV. Nothing particularly bad happens, but you still can’t shake a feeling of stress, or worry, or inadequacy, or loneliness.
According to Dr. Rick Hanson, a neuropsychologist, a member of U.C. Berkeley's Greater Good Science Center's advisory board, and author of the book Hardwiring Happiness: The New Brain Science of Contentment, Calm, and Confidence, our brains are naturally wired to focus on the negative, which can make us feel stressed and unhappy even though there are a lot of positive things in our lives. True, life can be hard, and legitimately terrible sometimes. Hanson’s book (a sort of self-help manual grounded in research on learning and brain structure) doesn’t suggest that we avoid dwelling on negative experiences altogether—that would be impossible. Instead, he advocates training our brains to appreciate positive experiences when we do have them, by taking the time to focus on them and install them in the brain.
The shocking lesson of The Prince isn’t that politics demands dirty hands, but that politicians shouldn’t care.
You remember the photograph: President Obama hunched in a corner of the Situation Room with his national-security staff, including Hillary Clinton with a hand over her mouth, watching the live feed from the compound in Pakistan where the killing of Osama bin Laden is under way. This is a Machiavellian moment: a political leader taking the ultimate risks that go with the exercise of power, now awaiting the judgment of fate. He knows that if the mission fails, his presidency is over, while if it succeeds, no one should ever again question his willingness to risk all.
It’s a Machiavellian moment in a second sense: an instance when public necessity requires actions that private ethics and religious values might condemn as unjust and immoral. We call these moments Machiavellian because it was Niccolò Machiavelli’s The Prince, written in 1513, that first laid bare the moral world of politics and the gulf between private conscience and the demands of public action.