Creativity in the Country

Creative jobs are not only a big factor in the success of urban areas, they help to power growth in rural areas too. New research by my colleagues at the Martin Prosperity Institute examines the role of creative jobs in the economic development of rural communities in Ontario.

In the decade 1996 to 2006, creative class jobs led job growth in rural Ontario at 22 percent, considerably ahead of working class jobs which grew at 13 percent and service class jobs which expanded by nine percent. Over the same period, agricultural and resource jobs fell by 20 percent.


 A summary of the research is here.

Presented by

Richard Florida is Co-founder and Editor at Large of CityLab.com and Senior Editor at The Atlantic. He is director of the Martin Prosperity Institute at the University of Toronto and Global Research Professor at NYU. More

Florida is author of The Rise of the Creative Class, Who's Your City?, and The Great Reset. He's also the founder of the Creative Class Group, and a list of his current clients can be found here.

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