SellaBand

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Dutch start-up SellaBand has built a platform that allows artists to crowd-source funding from music-lovers around the world. Established in 2006 by two Sony-BMG music executives, it provides a Bowie-bond like process for up-and-coming bands to raise $50,000 to record their album by selling ten-dollar "parts" to online "believers."

Economist Ajay Agrawal has been studying SellaBand's business model as part of a new MPI program on Innovation and Creativity. He recently hosted an evening featuring a performance from the first Canadian to record with SellaBand, Angie Arsenault.


Presented by

Richard Florida is Co-founder and Editor at Large of CityLab.com and Senior Editor at The Atlantic. He is director of the Martin Prosperity Institute at the University of Toronto and Global Research Professor at NYU. More

Florida is author of The Rise of the Creative Class, Who's Your City?, and The Great Reset. He's also the founder of the Creative Class Group, and a list of his current clients can be found here.

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