Speaking of hipsters, Toyota's Scion brand is turning to hipster culture in its attempts to lure Gen Y (h/t: Ian Swain).
The company sponsors art shows nationwide -- its Scion Space in
Culver City has shown countless A-list L.A. artists -- and it works with
hip-hop heavyweights like Ghostface, DJ Premier and Jazzy Jeff. And,
recently, it's started recruiting rising stars of the L.A. music scene
to help sell cars. DJ duo L.A. Riots and IHeartComix impresario Franki
Chan have both contributed to the Scion CD Sampler series, which has
previously featured Flosstradamus and Spank Rock's Ronnie Darko, among
"You're not gonna see my music anywhere near an Ed Hardy
commercial," laughs L.A. Riots' Daniel LeDisko on the phone from New
York. "There are certain things that would take away our street cred."