Trump’s only viable road to the White House requires him to improve his standing within a group that has favored the GOP, but been cool to Trump.
It’s entirely possible that for all the talk about the gender gap, Donald Trump could prove more competitive among white women against Hillary Clinton than it appears today.
But Trump faces at least as much risk that white women could seal his doom in the general election match-up against Clinton that now appears certain.
How could both things be true? The answer is that the electorate’s changing composition makes it virtually impossible for Trump to prevail in November unless he not only wins most white women, but also carries that group by a convincing margin. Even a narrow lead for Trump over Clinton among white women would likely ensure his defeat.
The good news for Trump is that the Republican edge among white women has widened substantially since 2000, providing him a foundation on which to build. The bad news is he faces enormous, possibly unprecedented headwinds in defending that advantage. “There is something really basic, elemental, going on here with women reacting to [Trump],” said the Democratic pollster Stanley Greenberg, who has polled extensively for the Women’s Voices Women Vote Action Fund, a liberal voter mobilization group. “Every signal he’s sent that has built up his support with men and Republicans has had the opposite effect with women.”