Geography of Personality

MapScoll links to a series of "new and improved" maps of Big Five personality types from the expanded (Canadian) edition of my book Who's Your City?. Based on data collected by Cambridge University psychologist Jason Rentfrow and his collaborators, these new maps ignore state and national boundaries and include the U.S. and Canada.


The first maps agreeable types.

The second charts conscientious personalities.

The third is for extroverts who are more likely to move according to Rentfrow and company's research.

The fourth maps open-to-experience personality types, also more likely to move.

The fifth is for neurotics.

Presented by

Richard Florida is Co-founder and Editor at Large of CityLab.com and Senior Editor at The Atlantic. He is director of the Martin Prosperity Institute at the University of Toronto and Global Research Professor at NYU. More

Florida is author of The Rise of the Creative ClassWho's Your City?, and The Great Reset. He's also the founder of the Creative Class Group, and a list of his current clients can be found here

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