The Site's New Look

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November 2008Yes, we have most definitely redesigned The Atlantic.com, as part of a broader effort that includes a redesign of the print magazine. Today's relaunch provides a first look at our new nameplate--our revived nameplate, really.  To create it, the graphic designer Michael Bierut and his team at the design firm Pentagram adapted a logo that The Atlantic used for more than 35 years in the middle of the last century. The image of the November cover, to the right, shows how the nameplate and our new fonts appear on the magazine.

Working with Pentagram, our art director, Jason Treat, has added a substantial dash of color to the site. When you refresh the home page, you'll see the color in the horizontal bar at the top of the page change, as it rotates through a set palette. There's no grand theory at work here--no attempt to link a particular shade with a particular idea or argument or piece of news; we just like the vibrancy of the colors and the freshness that comes with their changing. Each of our bloggers has been assigned a color, which will not change: Andrew Sullivan has a shade of blue, Megan McArdle green, Ta-Nehisi Coates silver, and so forth. We've also added a new blogger--Barbara Wallraff, who, in applying that neologism to herself, will expand her monthly Atlantic column on language into a rolling online conversation about words. (Her color is a royal purple.)

Navigation on the site remains the same, with one exception. On the navigation bar, we've substituted "Dispatches" for "The Current." As regular visitors have probably noticed, along with the short commentaries we've been doing under the heading "The Current," we've also been doing more and more reported and analytical dispatches on the site, and it seemed sensible to combine them all into one category. "The Current" may return down the road in a different form, as one of several new features we're planning in the coming months.

Next week, when the November issue reaches subscribers, they'll see that we've substantially restructured the magazine. I'll have more to say about that then, and Michael Bierut will weigh in with other details about the redesign. (In conjunction with the redesign, our colleagues in marketing have cooked up a pretty dramatic advertising campaign.) But our striking yet familiar nameplate hints at our overall direction. Both on the Web and in print, we set out with this redesign to recommit ourselves to the tradition of The Atlantic as the home for bold, original thinking and writing, while keeping ourselves in sync with a world that needs that kind of work as much as it ever has.

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Sage Stossel is a contributing editor at The Atlantic and draws the cartoon feature "Sage, Ink." She is author/illustrator of the graphic novel Starling, and of the children's books  On the Loose in Boston and On the Loose in Washington, DC. More

On Election Day in 1996, TheAtlantic.com launched a weekly editorial cartoon feature drawn by Sage Stossel and named (aptly enough) "Sage, Ink." Since then, Stossel's whimsical work has been featured by the New York Times Week in Review, CNN Headline News, Cartoon Arts International/The New York Times Syndicate, The Boston Globe, Nieman Reports, Editorial Humor, The Provincetown Banner (for which she received a 2009 New England Press Association Award), and elsewhere. Her work has also been included in Best Editorial Cartoons of the Year, (2005, 2006, 2009, and 2010 editions) and Attack of the Political Cartoonists. Her children's book, On the Loose in Boston, was published in June 2009.

Sage Stossel grew up in a suburb of Boston and attended Harvard University, where she majored in English and American Literature and Languages and did a weekly cartoon strip about college life, called "Jody," for the Harvard Crimson. From 2004 to 2007, she served as Books Editor of the Radcliffe Quarterly

After college she took what was intended to be a temporary summer position securing electronic rights to articles from The Atlantic's archive for use online. Intrigued by The Atlantic's rich history and the creative possibilities in helping to launch a digital edition of the magazine on the Web, she soon joined The Atlantic full time. As the site's former executive editor, she was involved in everything from contributing reviews, author interviews, and illustrations, to hosting message boards and producing a digital edition of The Atlantic for the Web.

Stossel lives in Cambridge, Massachusetts.

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