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Nathalie Jordi

Nathalie Jordi makes ice pops in Brooklyn along with her high-school prom date and his roommate. Out of season, she writes for the Los Angeles Times, Bon Appetit, and the New York Times.

Filtered by blog articles (Clear filter)

Ice Pops: The Importance of Being Eye-Catching

Ice Pops: The Importance of Being Eye-Catching

A banal freezer case display leads a popsicle artisan to become a woman with a mission: make the pop stand pretty… More »

The Secret to Food Artisan Success

The Secret to Food Artisan Success

When three ice pop makers are named top entrepreneurs, business students flock. So what makes a food startup thrive?… More »

Don't Use the P Word: A Popsicle Showdown

Don't Use the P Word: A Popsicle Showdown

"POPSICLE" is actually a trademarked term. So what's a little ice pop company to do when the big boys threaten to sue?… More »

Think Green Packaging Is Easy? Think Again

Think Green Packaging Is Easy? Think Again

A hunt for an eco-friendly popsicle wrapper shows how the best-laid sustainability plans so often go awry… More »

At a Trade Show, Crafting a Flavor Assault

At a Trade Show, Crafting a Flavor Assault

What's a popsicle vendor to do in the off-season? Explore the North American Pizza and Ice Cream Show, of course.… More »

A Quiet End to Popsicle Season

A Quiet End to Popsicle Season

Now that the weather has changed, the author doesn't know what to do with her excess frozen treats.… More »

The Evolution of a Popsicle Business

The Evolution of a Popsicle Business

Over a year after she made her first batch of frozen desserts, the author reflects on how far she's come.… More »

As Popsicle Season Ends, a Look Ahead

As Popsicle Season Ends, a Look Ahead

It's almost fall, but the author is already thinking about next summer--and how to build on her new business.… More »

Trying Other People's Popsicles

Trying Other People's Popsicles

A rainy day gives the author an opportunity to taste the work of a fellow popsicle-maker--and she's impressed.… More »

The Hazards of Selling Popsicles

The Hazards of Selling Popsicles

The author's business requires her to park illegally and run through New York with a box of dry ice. Why the effort is worth it.… More »

The Art of Popsicle-Making

The Art of Popsicle-Making

The author starts selling homemade popsicles and learns the joy of experimenting with unusual flavors.… More »

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