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Megan McArdle

Megan McArdle

Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. She is currently on leave.
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Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero � all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

The Good News and the Bad News About Public Colleges

Guest post by Laura McKenna, former political science professor, blogger, and freelance writer

If anyone could be described as the poster child for public colleges, it would have to be me.

I'm a graduate of SUNY-Binghamton and CUNY-Graduate Center. My brother has a BA from the University of Virginia. My sister attended SUNY-Binghamton. My husband has degrees from Miami University, Cleveland State University, and CUNY-Graduate Center. His father also attended Miami University.  My husband and I collectively taught at four different public colleges. 

My parents were the first in their families to attend college and both attended public universities. My dad, the third generation to work in Chicago's steel mills, started at the University of Illinois at Navy Pier, which transformed him from a C student to an A student. Two years later, he earned a full scholarship to the University of Chicago. He later became a professor and taught at City College of New York for 35 years. 

Over her Italian father's protests, my mother went to Hunter College back when it was a woman's college. She worked two jobs to pay her tuition. 

The affordable tuition and excellent education at these state schools were critical for the success of my family, as well as millions of working class and middle class Americans. 

So, what's the state of state colleges today? Are public colleges still taking care of their core constituency? 

Last week's New York Times article on student loan debt showed that students from state colleges had lower debt burdens than private college students. Tuition was half the price of private schools. (Please play with the Times' interactive graph.) That's good news. 

The Times also reports that all public colleges have been getting more selective, as students are priced out of private schools.

Across the country, the most selective public colleges have been growing more so for decades, with many of them seeing a notable shift in the past few years. The share of entering freshmen who were in the top 10 percent of their high school classes rose to 73 percent last fall from 69 percent in 2007 at the University of Texas at Austin, to 57 percent from 49 percent at Binghamton University and to 80 percent from 76 percent at the University of North Carolina at Chapel Hill, to name a few.

So, smart students are deciding to forgo expensive private school tuition and limiting their student loan burden. That's good news, too. 

The bad news is that a growing number of faculty at state or public colleges are adjunct instructors. Adjuncts are temporary faculty members who teach classes for low pay, no benefits. They do not have the protections of tenure. They are often not unionized1 million of the 1.5 million people teaching in American colleges are adjuncts. The number of adjunct faculty has increased dramatically over time. LinkedIn reports that it is the fastest growing job description

Doing some back of the envelope computations using data from the Chronicle of Higher Education, I found some depressing news about my alma mater and other public colleges. At SUNY Binghamton, of the 812 faculty, 383 are adjuncts. That's 47 percent of their total faculty.  At Penn State, of their 3,187 full time faculty, 1,428 are not tenured or on tenure track positions. In other words, 49 percent of their faculty do not have job security, equal pay, or benefits. If you attend University of Tennessee at Knoxville, you are highly likely to be taught by a graduate assistant. Of, their 4,235 teachers, only 1,295 are tenured or tenure-track professor. 2,062 of their teachers are graduate assistants. 

In a report released last year, 56 percent of all classes at community colleges in Pennsylvania were taught by adjunct or non-tenure track professors. They receive $2,500 per class. If the adjuncts taught a staggering five classes per semester, their salary would be $25,000 per year. They often receive no benefits. 

All these adjuncts are bad news for undergraduates at the public colleges. Many adjuncts are excellent teachers, but their temporary status and their exclusion from faculty meetings means that students can't rely on them for advice on course selection. It's difficult to develop relationships with faculty that may not have their own offices or might teach at multiple schools. It's also hard to be an excellent professor when you're poor and your career is unstable. 

State colleges have been forced to rely on non-tenure track faculty for several reasons. One factor has been the economic downturn, which has caused states to cutback on their support of higher education. State appropriations for colleges fell by 7.6 percent in 2011-12, the largest annual decline in at least five decades. With a decrease in revenue, an obvious way to save money is to hire cheap labor. At $2,500 per class, adjuncts are a bargain. 

Colleges have also been forced to rely on adjuncts as they push their tenured faculty to concentrate on research and graduate education

With tuition at private colleges in the $40,000 range, we're highly likely to be a third generation public school family. In a few years, I will be taking my son to tour Penn State and SUNY-Binghamton. I hope that in that time, I will see a reverse of some of these "bad news" trends. I hope that tenured faculty will return to the undergraduate classrooms and that all faculty members will be rewarded for excellence in the classroom.  

Property Rights and Fishery Conservation

Guest post by Jonathan H. Adler, a professor at the Case Western Reserve University School of Law and regular contributor to the Volokh Conspiracy.

Fisheries continue to be among the best examples of the tragedy of the commons in action. As Garrett Hardin himself noted in his 1968 essay, "the oceans of the world continue to suffer" from the dynamic of the commons. Alas, little has changed. Ocean fisheries remain in trouble, as study after study reveals. Most fisheries around the globe are fully or over-exploited, and a substantial number have already faced collapse. The problem with fisheries management runs deep. 

It would be nice to think this is a problem confined to poor or developing countries, but it's not. Dozens of fish stocks in the United States remain overfished, despite herculean efforts to impose meaningful fishery regulations, from total catch limits to restrictions on fishing gear other inputs. Such measures try to limit access, but they do not alter the fundamental incentives of the commons. Each participant in the fishery retains every incentive to get what he or she can, even at the expense of the whole. In many fisheries, we see this manifested in a destructive and wasteful "race to catch," as each boat tries to get what it can before the fishery reaches its catch limit and closes. The resulting practices may make for good reality television, but they don't foster sound ecological stewardship. Traditional regulatory strategies do little to encourage concern among resource users for the long-term health of the resource and pit resource users against conservation interests. 

It does not have to be this way. Even before Hardin wrote his essay fishery economists had diagnosed the problem and explained how property rights in fisheries could solve the problem. Specifically by recognizing property rights in a percentage of the catch for a given species (or, in some cases, by recognizing rights in fishing territories), the "race to catch" could be eliminated and fishing crews could be given an incentive to husband the resource. The creation of property rights in the underlying resource aligns the incentives of those who work in the fishery with the health of the fishery. As owners of a share in the catch year-after-year, the fishers have a stake in ensuring there are more fish tomorrow than there are today. 

The benefits of such a system are not merely theoretical. They have now been confirmed through extensive empirical research. A recent study in Science that looked at over 11,000 fisheries over a fifty year period found clear evidence that the adoption of property-based management regimes, often called "catch shares" or ITQs, prevents fishery collapse. (More here.) This is only the latest piece of evidence supporting the use of property institutions for fishery conservation. As Hardin predicted, the institution of property rights averts the tragedy of the commons. 

There are many reasons for this. The creation of property rights in an ecological resource not only creates incentives for greater resource stewardship, to conserve the underlying value of the resource today and into the future. It also gives those who rely upon the resource a stake in the broader set of institutions that govern the resource. 

Under traditional fishery management, those who fish and those who regulate are typically at odds. Fishermen lobby for less restrictive catch limits so they may catch more today, out of fear the fishery may be more constrained tomorrow. Interestingly enough, the creation of property rights in the fishery catch encourages fishermen to take the opposite tack. More precautionary catch limits actually enhance the value of their catch shares, so they seek more protective policies. In some cases, as has been observed in New Zealand, fishery share owners themselves effectively take over the management of the stock, enforcing catch shares and limits, policing restrictions on by-catch, and funding the research necessary to ensure the fishery maintains its maximum sustainable yield over time. 

The move toward property rights appears to have had positive social benefits as well. Consider the experience of the popular reality show "The Deadliest Catch," which chronicles the efforts of several boats in the Alaskan King Crab fishery in the Bering Sea. The title for the show derives from the fact that Alaskan king crab fishing is one of the deadliest jobs around - or at least it used to be. 

After the first season, catch shares were adopted in the Alaskan king crab fishery, eliminating the race-to-fish that had made for such dramatic television, but a poorly run fishery. Among other things, this caused a significant increase in the safety of the fishery. As vessels no longer had to race to fish, there was now less of an incentive to cut corners and risk life and limb. They've also encouraged the boats to pay more attention to the ecological conditions of the waters in which they operate. As one of the captains explained in WSJ op-ed

Now we have a stake in protecting crab populations for the future. Because we aren't in such a race against the clock, we're able to get more young and female crabs we don't keep back into the ocean unharmed. When we find an area has too many juvenile crabs, there's time to go somewhere else instead. 

What made for better ecological management may not have made for good TV. After the second season the producers looked for new ways to up the excitement level in the absence of a race to catch. But it was good for those who work in the fishery, and certainly good for sustainability. 

The recognition of property rights in marine resources can also make it easier to adopt additional conservation measures. For instance, the adoption of catch-shares can reduce the incremental burden from the imposition of by-catch limits or the creation of marine reserves (though there are property-based ways to pursue these goals as well). A shift to catch-shares would have fiscal benefits as well. 

The most prominent objections to property-based fishery management are not ecological, but social and economic. Some fear the distributional consequences of recognizing transferable rights in a fishery or worry about the possible effect on local communities, particularly if fishery shares are bought out by larger companies. Such concerns are legitimate, but are best addressed directly. They should not be an excuse for leaving unsustainable fishery management regimes in place. 

 The theoretical and empirical case for property-based fishery management has been made. If we care about the health of marine resources, there is no reason not to move in this direction. Whether or not property rights in ecological resources are the solution to every environmental problem, they are in the case of fisheries.

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Property Rights and the Tragedy of the Commons

Guest post by Jonathan H. Adler, a professor at the Case Western Reserve University School of Law and regular contributor to the Volokh Conspiracy.

Thanks to Megan for inviting me to spend some time over here.  As she mentioned, much of my work focuses on environmental law and policy. I also do a fair amount on "administrative law" more generally (aka the law governing administrative and regulatory process), structural constitutional law (aka federalism and separation of powers), and the Supreme Court. Much of my academic work can be found on my SSRN page. While this first post will discuss some environmental issues, I expect to touch on these other subjects as well, particularly since The Atlantic has given me some of the credit (blame?) for marshaling legal arguments against the constitutionality of the individual mandate.

Much of my environmental work cuts against the traditional pro-regulatory grain of contemporary environmental law and policy. There have been significant environmental gains in many areas over the past fifty years, and traditional regulatory strategies deserve some of the credit, but modern environmental regulation is hardly a model of efficient governmental intervention. What, then, should we do differently? To answer this question it's important to think first about the nature of environmental problems, as our diagnosis of the problems will influence our choice of remedy.

The way we think about environmental concerns was heavily influenced by Garrett Hardin's seminal 1968 essay on "The Tragedy of the Commons." In this essay, Hardin described the fate of a common pasture, unowned and available to all. As Hardin explained, in such a situation it is in each herder's self-interest to maximize his use of the commons at the expense of the community at large. Each herder captures all of the benefit from adding one more animal to his herd. Yet the costs of overgrazing the pasture are distributed among every user of the pasture. And when all of the herders respond to these incentives, the pasture is overgrazed -- hence the tragedy. As Hardin explained it, the pursuit of self-interest in an open-access commons leads to ruin. Without controls on access and use of the underlying resource, the tragedy of the commons is inevitable. 

Hardin's essay is tremendously important, not so much because he discovered the commons problem -- others had documented this dynamic before -- but because he popularized a useful way of thinking about many environmental problems. As Hardin explained, the metaphor of the commons can be applied to virtually any environmental resource. Instead of a pasture we could talk of a herd of animals, a fishery, a lake or even an airshed. In each case, the underlying economic dynamic is the same, and if access and use are not limited in some fashion, over-use is inevitable as demand grows. [A quick caveat: What Hardin called the "commons," is more properly described as an open-access commons, as there are some resources that are owned or managed in common that do not suffer the tragedy because they are subject to community management of some form or other, but the central point stands.]

Hardin's diagnosis is often identified as a rationale for prescriptive regulation Hardin famously termed "mutual coercion, mutually agreed upon." This was his way of describing those regulations we adopt to keep a common resource of any sort from befalling the fate of an open-access commons, and it's largely the path we've followed in environmental policy for the past fifty years.

Administrative regulations have produced some gains, but also many failings. Our air and water are cleaner today than forty years ago -- and substantially so -- but many ecological resources are as threatened now as they ever were. Federal environmental regulation was not the savior many think, and many environmental regulations actually get in the way of further progress. The imposition of land-use controls under the Endangered Species Act, for example, discourages effective conservation on private land. 

One thing that Hardin overlooked is that the political process often replicates the same economic dynamic that encourages the tragedy of the commons -- a dynamic fostered by the ability to capture concentrated benefits while dispersing the costs. Like the herder who has an incentive to put out yet one more animal to graze, each interest group has every incentive to seek special benefits through the political process, while dispersing the costs of providing those benefits to the public at large. Just as no herder has adequate incentive to withhold from grazing one more animal, no interest group has adequate incentive to forego its turn to obtain concentrated benefits at public expense. No interest group has adequate incentive to put the interests of the whole ahead of the interests of the few. The logic of collective action discourages investments in sound public policy just as it discourages investments in sound ecological stewardship. This, in addition to the pervasiveness of special-interest rent seeking, explains many of the failings of centralized regulation. So despite the environmental gains of the past half-century, real challenges remain, and the tragedy of the commons is still with us.

Administrative regulation has been the dominant tool in environmental policy over the past half-century, but it was not the only prescription Hardin offered. What many forget is Hardin actually offered two prescriptions for preventing the tragedy of the commons. "Mutual coercion, mutually agreed upon" was one approach; but Hardin had another. In the alternative, Hardin suggested that greater reliance on property rights was a proven way to prevent the tragedy of the commons. As he explained, the tragedy of the commons "is averted by private property or something formally like it." Indeed, Hardin suggested this was one of the primary functions of property in land. 

As Hardin recognized, where property rights are well-defined and secure, the tragedy of the commons is less likely for each owner has ample incentive to act as a steward, caring for the underlying resource and preventing its overuse, both for themselves, and others who may value the underlying resource. In this way, the institution of property rights "deters us from exhausting the positive resources of the earth."

Hardin was not altogether sanguine about the potential for property rights to avert the tragedy of the commons in many areas because he feared it would be too difficult to define and defend property rights in threatened ecological resources, particularly against the threat of pollution. It's one thing to post and fence private land. Quite another to demarcate property rights in air or water. Yet there is far greater potential here than is commonly realized. Enhanced technologies and greater understanding of ecological conditions make it possible to conceive or property rights today where once they were the stuff of ecological fantasy.   

Pursuing the identification and expansion of property rights in ecological resources will be difficult, but the potential benefits are large. We understand the importance of property rights for economic prosperity, but we are also beginning to understand the importance of property rights for ecological sustainability. What we're learning is that where property-based institutions can be adapted to ecological resources more sustainable practices tend to result (and in my next post I'll provide a concrete example).

The importance of property rights for environmental conservation is not a new idea. It lay at the core of the early American conservation movement. After all, it was the institution of property rights that enabled the first Audubon Societies to post private reserves to protect birds from hunters who sought to collect their feathers for women's hats. It was the institution of property rights that enabled Rosalie Edge to turn Hawk Mountain from a hunting ground into a bird sanctuary. It is the institution of property rights that allows land trusts large and small, from the American Prairie Foundation to the Western Reserve Land Conservancy to protect precious places. The need to day is to keep moving beyond property in land and adopt property institutions to a wider array of ecological resources so that property institutions can have the chance to succeed in those areas where mutual coercion, mutually agreed upon has failed.

Modest Proposals for Financial Reform: Abolish Mortgage-Backed Securities

Guest post by Dr. Manhattan, a lawyer in New York City who represents, among others, clients in the investment management industry.

Thanks to Megan for the kind introduction. Anyone interested in additional biographical information can access that, along with my prior Atlantic posts, here. (My old blog is defunct, but Internet archeologists can access it here.)

If given the opportunity to pick one financial regulatory reform, I'd pick one which allowed us to pay regulators lots and lots of money, competitive with the worst excesses of the private sector if need be -- up to and including signing them up for the Porsche-of-the-Month Club. (Another way of saying the foregoing is that, notwithstanding all the attention paid to income inequality, we need much, much more if it in the public sector.) However, other people have made the same argument and it doesn't seem to have helped much. So maybe it's time to start thinking of some other exceedingly modest proposals which haven't gotten as much play: Some impractical ideas which nonetheless might point us towards actions which -- with apologies to Lena Dunham -- may not be "the solution to the problem, but a solution to a problem."

Here's my first such idea:

Abolish Mortgage-Backed Securities (and Offspring)

CDOs and credit default swaps don't kill financial systems, mortgages kill financial systems.

There has been altogether too much opproprium directed at CDOs, credit default swaps and other structuring techniques that spread financial contagion, and not enough directed at the underlying collateral. The record seems to be, however, that Dick Pratt was correct when he called the mortgage "the neutron bomb of financial products."

Don't believe it? Ask the foremost experts in credit derivatives, such as:

1) The inventors of credit default swaps and CDOs at JPMorgan: As Gillian Tett describes in Fool's Gold, while they truly believed in the CDO structure, they did not believe that the credit risk could be accurately measured on underlying mortgages. Other banks felt...differently, and this classic Felix Salmon post is the best synopsis of what happened.

2)  The long-time heads of AIG Financial Products: no that was not a typo. For most of the history of AIG FP, they absolutely refused to enter into any transactions, CDOs included, backed by real estate. It is worth excerpting the following from Roddy Boyd's definitive Fatal Risk, referring to Joe Cassano's predecessor as head of AIG FP:

[A]nything mortgage related left [Tom Savage] cold. He took a literal view of the issue: any security backed by a house or building was verboten. His colleagues saw it as a quirk of his personality...It was anything but that. As a groundbreaking modeler in the mortgage departments at First Boston and Drexel, he had come to see that all of mortgage trading was just a way to make money until the next unanticipated blow up. Time after time, the same thing happened: rates changed and entire trading desks, whole fixed income divisions were blown out of the water because of one or two mortgage trading positions. Savage had a litany of reasons why: hedges -- if they were even available -- always underperformed because the securities were too leveraged to interest rates. In turn, brokers and hedge funds, trying to squeeze every last dime of profit out of a trade, used too much leverage in positioning the bonds, so when the market reversed, they were always forced to sell in a panic.

Savage saw his former specialty, modeling mortgages, as little more than folly. The models the bank touted assumed that rates would move in sequential, orderly patterns and that market prices would follow. The opposite happened, of course, with panic, greed and liquidity flowing into or out of the market at a second's notice. Somehow those inputs never seemed to make it into the models. 
Similarly, the founder of AIG FP, Howard Sosin, refused to allow FP to invest in anything mortgage-related, believing that they would always be subject to risks they could neither analyze nor quantify. 

And the subsequent history of AIG FP demonstrates that the problem was the underlying collateral, not the structure: AIG FP's portfolio of credit default swaps on corporate and bank debt, despite always being much larger than its portfolio of swaps on "asset-backed" CDOs, did not cause the losses which destroyed the company in 2008: those were all concentrated in the smaller, latter portfolio (together, that is, with the losses in AIG's securities lending program, which is a similar story for another day).

Perhaps the best argument in favor of getting rid of MBS entirely is that -- as is happening with the regulatory dispute over money market funds -- the market is already doing the job.  As this Sober Look post describes in great detail, other securitizations are getting done and performing just fine: auto loans, credit-card receivables, etc. -- but home equity-based securitizations are barely visible.

(Yes, killing MBS will likely kill the 30-year fixed-rate mortgage with no prepayment penalty, which, in the words of Raj Date, "does not flourish in the state of nature."  And right now very few people can get one of those anyway, which is not a coincidence.)

In short, if we are to focus our regulatory ire on instruments which are per se dangerous, CDOs and credit default swaps are not the place to look: start with the humble mortgage-backed security and its offspring.

Why School Integration Is So Hard

Guest post by Laura McKenna, former political science writer, blogger, and freelance writer. 

In yesterday's New York Times, David Kirp, a public policy professor from Berkeley, explains that school integration made a large, long term impact on African-American students.

The experience of an integrated education made all the difference in the lives of black children -- and in the lives of their children as well. These economists' studies consistently conclude that African-American students who attended integrated schools fared better academically than those left behind in segregated schools. They were more likely to graduate from high school and attend and graduate from college; and, the longer they spent attending integrated schools, the better they did. What's more, the fear that white children would suffer, voiced by opponents of integration, proved groundless. Between 1970 and 1990, the black-white gap in educational attainment shrank -- not because white youngsters did worse but because black youngsters did better.

Not only were they more successful in school, they were more successful in life as well. A 2011 study by the Berkeley public policy professor Rucker C. Johnson concludes that black youths who spent five years in desegregated schools have earned 25 percent more than those who never had that opportunity. Now in their 30s and 40s, they're also healthier -- the equivalent of being seven years younger.  

Kirp calls for a return to integration. "If we're serious about improving educational opportunities, we need to revisit the abandoned policy of school integration."

I haven't seen those studies. I would like to see how they controlled for certain factors. Was there something different about the parents of African-American children who got their kids into those integrated schools? Did white students maintain their education advantage, because their parents put them in private schools or relocated to another town? Still, I'm pretty sure that their findings are accurate. Many other studies have shown the importance of peer group influences and the impact of wealth of a community on education outcomes. 

Kirp is right in some ways. Creating larger, more diverse schools would definitely improve outcomes of more children. However, he has little sympathy or understanding for the forces that stymie the efforts of reformers.  

There's no way to go back to busing or 70s integration methods. Racism might be a factor, but the biggest problem is self-interest. People worry that integration will harm their kids and their property values. 

It's a natural parental drive to provide your kids with the best things in life -- a nice home, good food and an excellent education, even if it comes at the expense of others or it flies in the face of political ideology. Our last two Democratic presidents sent their children to private schools, while at the same time having lunch with the teachers' unions. Parents want their kids in the Gifted and Talented Programs and don't want the special education kids to suck up too many resources. 

While there's little evidence that a diverse student body in terms of income, ethnicity, or cognitive abilities creates a worse learning environment for the most privileged kids, any threat to a child drives a parent insane. Protecting one's child is a natural instinct, and school reformers must deal with this instinct with compassion. 

When our public schools were gerry rigged a hundred years ago, few would have predicted the value ofone's home would be so tied to school quality. If my house was hoisted by a crane and dropped in Newark, NJ, the value of the home would plummet. If an influx of new kids cause overall test scores to drop, my property value would most likely drop, too. For most people in this country, their home is their biggest investment. A loss of property value makes even the most well meaning individuals to hyper-ventilate and worry about eating cat food during their Golden Years.

This natural instinct to protect property and children has undone more than integration efforts. School vouchers proposals were shot down in state after state in part because of the strength of the teachers unions, but also because there was huge resistance from suburban voters to open their schools to other children. Republicans, who ideologically support vouchers, voted it down in state legislatures, because their suburban constituents did not want urban kids using a voucher to attend their schools. 

So, how do we create more diverse schools without stepping on the natural instinct to protect children and property?  Baby steps and compassion.

Meet Your New Guest Bloggers (Again)

Thanks to our terrific stable of outgoing guest bloggers--though they're not all leaving you; Scott Winship decided he wasn't done talking, so he'll be staying over.

But we have three new guest bloggers for you:

Jonathan Adler is a law professor at Case Western who specializes in environmental law.  He normally blogs at Volokh Conspiracy, where he has considerably shaped my views on things like climate change.

Laura McKenna is a PhD, a special needs mother, and one of my favorite bloggers.  She's been writing for us on the mess that is American education policy, and hopefully will be writing more here.

Dr. Manhattan has guest-blogged here before.  Its' the pseudonym of a securities lawyer toiling in the endless fields where financial regulation is grown and harvested.  He also used to be one of my favorite bloggers, before he gave it up in favor of having a real life.

Be nice to them.  I miss you all.

Hayek Was Right: Why Cloud Computing Proves the Power of Markets

Guest post by Jim Manzi, founder and Chairman of Applied Predictive Technologies, and the author of Uncontrolled: The Surprising Payoff of Trial-and-Error for Business, Politics and Society.

A commenter to one of Gabriel's posts made the point that it's hard for Megan's regular readers to have a sense of where each of the guest posters is coming from in general, and therefore how to see our various posts in context. This makes sense to me

For my final guest post, I'll try to provide context. Rather than going through some long framework, however, I'll give a very quick summary, and then tell a story that I hope illustrates what I'm trying to say.

In his review of my book at The New Republic, Eric Posner made a great overarching point:

The book is less interested in the RFT than in the limits of empirical knowledge. Given these limits, what attitude should we take toward government?
 

Just so. I summarize the thesis of Uncontrolled in the Introduction as five points:

  1. Nonexperimental social science currently is not capable of making useful, reliable, and nonobvious predictions for the effects of most proposed policy interventions.

  2. Social science very likely can improve its practical utility by conducting many more experiments, and should do so.

  3. Even with such improvement, it will not be able to adjudicate most important policy debates.

  4. Recognition of this uncertainty calls for a heavy reliance on unstructured trial-and-error progress.

  5. The limits to the use of trial and error are established predominantly by the need for strategy and long-term vision.

What follows is a practical example drawn from experience that illustrates why I think markets, democracy and other unstructured trial-and-error is so critical to improvement and growth. Adam Smith famously used a pin factory to illustrate his theories. For my much humbler task, I'll use a more contemporary example: the invention of Software-as-a-Service.

The traditional method of installing large-scale software for major corporations is a complicated and expensive process. Engineers come out to the customer's data center and load software onto computers. Large teams of people connect this to the rest of the company's information systems, and many other people maintain it. Amazingly, the cost of installation and support is often many times greater than the cost of the software itself.

It seems quaint in a world of cloud computing, but in the early 1990s it was only visionaries who believed software companies could operate their own data centers, and simply allow customers to access the software remotely via the Internet, much as consumers can access a web site. This was a modern version of the decades-old idea of "timesharing." The innovative idea was to exploit the public Internet infrastructure in order to make it much cheaper. A series of well-funded start-ups were launched to attempt this during the dot com boom of the 1990s, but they generally failed because they were trying to force-fit both software and business methods had evolved in the heritage environment of on-premise software into this new environment.

When some friends and I started a software company in 1999, we used current software development languages and tools that were designed to allow access via the Internet. This was entirely incidental to us, since we assumed that we would ultimately install our software in the traditional manner. When we delivered a prototype to an early customer, they didn't have IT people to install it, so we allowed our customer temporary access to our software via the Internet -- that is, they could simply access it much as they would access any web site.

As they used it, two things became increasingly clear. First, this software made their company a lot of money. Second, despite this, the IT group had its own priorities, and it would be very difficult to get sufficient attention to install our software any time soon. Our customer eventually floated the idea to us of continuing to use our software via the Internet, while paying us "rent" for it. We realized that we could continue this rental arrangement indefinitely, but this would mean less up-front revenue than if we sold the software. We were running low on money, and had few options.

Our backs to the wall, we theorized that eliminating the need for installation could radically reduce costs, if we designed our company around this business model in ways that would be different than how traditional software companies were organized. Our engineering, customer support costs and so on could be much lower because we wouldn't have to support software that operated in many environments, just one. Sales and marketing could be done in a radically different, lower-cost way when selling a lower-commitment rental arrangement. We experimented with this approach with our first several customers. Eventually, we made it work, and we committed to this approach. But this decision was highly contingent: the product of chance, necessity and experimentation.

At about this same time, unbeknownst to us and others, a few dozen other disparate start-up companies were independently making the same discovery that this model could work after all. The key was to design new software that was intended from the start for this environment, and to design the business process of the software company -- how the salesforce was structured, how the product was priced, how customer support delivered, and so on -- for this new environment as well. By about 2004, the delivery of software over the Internet, by then renamed Software-as-a-Service (SaaS) by industry analysts, was clearly a feasible business model.

The SaaS model is now seizing large-scale market share from traditional software delivery. Industry analysts estimate SaaS is growing six times faster than traditional software, and that 85 percent of new software firms coming to market are built around SaaS.

Many things about our company turned out differently than we had expected. Settling on the SaaS delivery method was just one example of this, and in fact was not even the most central -- it is just a simple one to explain. The Hayekian knowledge problem is not a mere abstraction. Our innovations that have driven the greatest economic value uniformly arose from iterative collaboration between ourselves and our customers to find new solutions to hard problems. Neither thinking through a chain of logic in a conference room, nor simply "listening to our customers," nor taking guidance from analysts distant from the actual problem ever did this. External analysis can be useful for rapidly coming up to speed on an unfamiliar topic, or for understanding a relatively static business environment. But at the creative frontier of the economy, and at the moment of innovation, insight is inseparable from action. Only later do analysts look back, observe what happened, and seek to collate this into categories, abstractions and patterns.

More generally, innovation appears to be built upon the kind of trial-and-error learning mediated by markets. It requires that we allow people to do things that seem stupid to most informed observers -- even though we know that most of these would-be innovators will in fact fail. This is premised on epistemic humility. We should not unduly restrain experimentation, because we are not sure we are right about very much. In order for such a system to avoid becoming completely undisciplined, however, we must not prop up failed experiments. And in order to induce people to take such risks, we must not unduly restrict huge rewards for success, even as we recognize that luck plays a role in success and failure.

This is why attempts to plan is out, control or channel it won't "work". That is, they might work to tame it and make it more palatable to the real human beings with whom we are in society, but the idea that we get a free lunch and can plan the evolution of the society so as to have less uncertainty and more growth is mostly a fantasy.

This sets up something I explore at length in the book: the fundamental tension between innovation and cohesion, which I see as the key trade-off that has undergirded most of key political economy debates of at least the last 30 years. I make some limited suggestions that I believe could slightly alleviate it.

There is No Easy Button for R&D

Guest post by Jim Manzi, founder and Chairman of Applied Predictive Technologies, and the author of Uncontrolled: The Surprising Payoff of Trial-and-Error for Business, Politics and Society.

I often criticize social scientists for making overly-aggressive claims for understanding causality in complex systems by building regression and other pattern-finding models. This is not evidence of some unique weakness of social scientists The same thing happens in business all the time, but business analyses tend not to be published for obvious reasons. A good example of one that has been published is in the current Harvard Business Review. This matters a lot, because HBR holds a unique position as the most important serious business publication in America.

Anne Marie Knott, professor of strategy at Washington University's Olin Business School, has written an article called "The Trillion-Dollar R&D Fix." The article proposes a new measurement of R&D effectiveness: RQ. In her words, RQ is a measure of "how effective your company is at R&D."

What is so striking to me about this article is how unvarnished Knott is in claiming that she has discovered a tool to do exactly what I say is so hard: make useful, reliable and non-obvious predictions for the effect of interventions in social systems. She writes that "Using standard regression analysis, the calculation tells us in a very precise way how productive each of the inputs is in generating output. It tells us, for instance, how much a 1% increase in R&D spending would increase a firm's revenue." Knott asserts that RQ allows the management if a company "to see how changes in your R&D expenditure affect the bottom line and, most important, your company's market value." She even names names: providing a table of what she thinks each of the top 20 public corporations in America should have spent on R&D, and how much more each would be worth if they followed her recommendations.

For example, Knott claims that she knows that Apple would have maximized its market value by spending $9.5 billion on R&D in 2010 They actually spent $1.8 billion. That's a fairly incredible claim. She thinks that what is generally conceded to be a management team that is pretty savvy about innovation underspent on R&D by more than 400 percent -- Apple ought to have quintupled its R&D spending in 2010. As another example, Knott claims that Dow Chemical could have roughly doubled its total market capitalization by increasing its R&D spending by 10 percent. That's a lot of money for them to leave on the table. And a very easy fix.

Knott claims that if just the top 20 American corporations had followed her recommendations, they would have collectively increased their market capitalization by more than $1 trillion. Consider this assertion for a moment The current total market capitalization of the top 20 U.S. public companies is a little over $4 trillion. Knott claims that she has outsmarted the entire system of management teams, investors, equity analysts, hedge funds, large-scale private equity firms and everyone else who is trying to change management practices to increase share price, and knows how to increase the total value of the most-closely followed companies in the world by almost 25 percent....by building a regression model using publicly-available data.

If you could rely on Knott's predictions, you could raise capital, buy these companies, change R&D spending in line with her model, and then sell them again at an enormous profit. You could start with Dow, because you know how to double its share price.

Maybe Knott has discovered an incredible, remediable market inefficiency, and somebody is about to get very, very rich. Or maybe there's a problem with her model.

The HBR article describes the calculation of RQ conceptually, and references a journal article (ungated) in which Knott describes the mechanics of it. In it, effectiveness in managing R&D is explicitly analogized to IQ, and refers to what is normally termed among businesspeople a competence for managing the R&D function. Knott contrasts her theory with an existing body of research on the topic:

Theories of innovation typically assume that firm R&D behavior is endogenously determined by industry conditions. If all firms in an industry share these conditions, and behave optimally then in equilibrium all firms should have identical R&D investment. Accordingly increases in R&D beyond the optimum should decrease market value. However the empirical record consistently demonstrates the opposite. Firms with higher R&D investment have higher market value.

We proposed that the inconsistency between theory and empirics stems from the assumption of homogenous firms. If instead firms have heterogeneous R&D elasticities (IQ), then a) the optimal levels of investment will differ across firms (firms with higher IQ invest more), and b) the market value per dollar of investment will differ across firms (firms with higher IQ have higher value per R&D dollar). This gives the empirical finding of increasing market value for increased R&D spending theoretical grounding: It is not that investing more in R&D increases market value, it is that higher IQ yields both higher returns (and market value) and therefore stimulates greater investment.

I'm sure she's correct that there are a lot of academic analyses that assume all firms have equal competence in R&D. Such studies may have some utility for some purposes. But the idea that competence in research management varies across firms is a belief that is universally held among relevant senior executives. I mean this literally. I doubt you could find three COO / CEO level executives among all large public U.S. companies who spend significant amounts on research that disagree.

So the non-obvious claim is that she has built a model which quantifies this effect with sufficient precision to reliably change the decision about how large R&D budgets ought to be, as compared to current management practices.

Knott uses a dataset of annual data for 610 publicly-traded American companies from 1981 - 2006. The primary data elements by company are annual numbers for: market value, revenues, Property, Plant and Equipment (PPE), number of employees, advertising spending, and R&D spending. (This was merged with data on patents by company in order to build a separate model.). From this primary data, Knott builds a time-series regression equation to estimate the causal effects of R&D spending.

The problems with this should be apparent.

I'm confident that exactly the effect Knott describes is real. Some companies are better at managing research, and they will spend more, all else equal, and create greater returns for it.

But causality also runs in the opposite direction. For example, when management teams rationally foresee a good year coming, they tend to relax spending discipline. So we will see R&D spending go up in year X, and profits rising in year X+1. The expectation of future profits cause R&D spending to rise today This effect is unobserved in Knott's model, because we have no data on executive anticipations. Some other variables will proxy for it, but the correlation between the actual unobserved variable and the proxy won't be close to 1.

Further, there are many confounding variables. For example, different firms that are called competitors will actually face different landscapes of potential R&D opportunities, independent of R&D effectiveness. IBM and HP, as examples, have different mixes of end-use markets, different customer bases, different installed technologies and so on that means that each is looking at a different list of potential relevant projects when deciding what to fund. This changes over time. Who were Apple's competitors in 1995? 2000? 2010? Who will be their competitors in 2015? This is referenced conceptually in Knott's paper, but how do we segregate this effect from RQ and everything else when the model has no data on it.

As another, firms have different "general management IQs" to use Knott's language. We could be cute and call this MQ. This will lead some firms to modify their RQ over time, and to better perceive potential opportunities than others, independent of effectiveness in going after them. This will also have some consistency and some changes over time, and the model is blind to it.

And yet further, there are also relevant interactions between each of these example variables. For example, higher MQ management teams will tend, all else equal, to get firms into a position with a better portfolio of possible R&D investments, but will also tend to lead them to exert more consistent cost discipline in good and bad years. These will tend to be persistent effects, but high MQ teams will also likely react better to changing external circumstances. MQ will correlate with RQ, but the correlation will be materially greater than 0 and materially below 1.

Knott's model considers none of this. I have written extensively, and more technically, here at The Atlantic about why attempts to use methods like those Knott employs (e.g., two-step Instrumental Variable models), to try to isolate the causal impact of variable X on corporate performance can't perform the magic of somehow overcoming the problem of never including so much of the relevant data. I summarized the conclusion as:

There's just no way out of the problem that what makes companies do well or badly is very, very complicated, and therefore isolating the impact of any one variable by lining up some descriptors for a few hundred companies and looking for patterns is like trying to grab liquid mercury.

Think of what Knott's advice means in practice. We would sit down with Apple's management team and say that they should quintuple their R&D spend. To avoid getting laughed out of the room, we would actually say "OK, we think there is high unexploited opportunity for R&D spend, so bump it up 10 percent." What this boils down to is some combination of taking the prioritized list of projects that have been considered, and move the "green light" line down further, and of rethinking our prioritization scheme somewhat, so as to increase spend by 10 percent. Presumably, afterward we would want to go back and try to evaluate whether these extra projects we therefore funded actually created market value. This is usually tricky, and requires judgment, but for many projects, we can evaluate the process cost reductions, or number of units the new product line sold at what margins, or whatever.

But all good executive teams do this already. They constantly attempt to evaluate how wide the choke on the R&D budget ought to be set by looking at actual performance after the fact.

If the advice is "in general, companies ought to try out getting a little looser with the R&D budget and see how it works." Fair enough, but nothing new. If the advice is "set your R&D budget each yer using this formula, and don't draw any subsequent conclusions based on the actual performance of the extra projects you funded," then it's not really very useful.

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Mitt Romney, One Night Stands, and the Economics of Relationships

Guest Post by Gabriel Rossman-- Professor Rossman is a sociologist at UCLA. His work applies economic sociology to media industries. He blogs at Code and Culture and is the author of Climbing the Charts

In the course of a discussion about Mormons, a friend pointed me to a religious testimony offered by Clayton Christensen (who is best known for his work on disruptive innovation). In his testimony, Christensen describes his belief in the Book of Mormon through a religious epiphany reminiscent of St. Augustine's "tolle lege" experience. However this is in the second half of the essay, the first half being devoted to a description of the strength of the LDS community and an argument that this social capital is directly related to the lay priesthood ecclesiastical structure of LDS. One story from this part of the testimonial struck me in particular:

[O]ur family had out-grown our small home, so we found a larger one and put the word out that we would appreciate any help in loading and unloading our rented moving truck. Among those who showed up that morning was Mitt Romney, now the governor of Massachusetts, who had just completed his unsuccessful campaign for the U.S. Senate in Massachusetts. Mitt had a broken collarbone, but for two hours traipsed between our home and the truck, carrying out whatever he could manage with his one good arm.

From a purely utilitarian perspective this is ridiculous. You have a man with a vast fortune and a (temporary) physical impairment. It would be an obvious gain from trade if rather than providing his hobbled physical labor, Romney were instead to give Christensen $100 and tell him to hire a day laborer. Of course if it happened like that the story would be the plot to an episode of Curb Your Enthusiasm with the upshot that Larry David is an obtuse misanthrope, not a religious testimonial with the upshot that Mormons have a strong community. Indeed this story is in the middle of a paragraph which begins and ends by talking about how as a general matter Mormons are eager to help one another and is part of a broader argument about how Mormons provide both mundane and ecclesiastical services to one another directly rather than through professionals. In the context of the essay, the practical value of the impaired labor that Romney provided is clearly secondary to the affirmation of moral community implied by his willingness to provide it. In this sense, that Romney was injured makes his contribution more significant, not less, which is why Christensen chose to draw attention to it.

Similarly, consider Joel Waldfogel's AER article "The Deadweight Loss of Christmas" (which he later adapted into Scroogenomics). The article basically demonstrates that people don't especially like the gifts grandma gives them for Christmas. I like Waldfogel a lot* and think this article makes a real contribution in showing how gifts are a deadweight loss when viewed from the perspective of market pricing. However treating this as a problem and normatively asserting that people are irrational to give gifts is like an astronomer chastising a comet for not having the right orbit. (This is not an uncommon issue with economists). The conclusion suggests the policy proposal that replacing in-kind welfare benefits with cash transfers would increase the poor's utility. (Again, not unheard of). In related news, if my grandmother had balls she'd be my grandfather. There is a certain logic to replacing in-kind programs with cash transfers that is very compelling on its own terms, but in practice few people would agree to it. One of our biggest transfer programs is Medicaid, and converting it to a cash transfer would mean that especially sick poor people would go without heath care, something the left would find unacceptable. (You can see this understanding implicit in the individual mandate, which not only serves the wonkish goals of avoiding the death spiral and cross-subsidizing the sick, but perhaps more importantly the political goal of including in universal coverage those people who would rather spend their money on something other than insurance premiums). Likewise, the right has a habit of objecting when welfare recipients spend transfers frivolously on either an isolated or widespread basis. In the 1990s it was a common trope to complain about welfare recipients who had cable television. More recently we've seen complaints about (and restrictions against) people drawing transfer payments from ATMs at casinos and strip clubs or using food stamps to buy junk food. That is to say, there is an implicit, pan-ideological consensus that transfers are about society providing the poor with that which we deem it appropriate for them to have and not that which they would purchase themselves if they had the money. A cash transfer welfare state would be politically untenable even though it is probably true that cash would be more efficient (as assessed by the utilitarian logic of market pricing).

Human beings have a variety of ways to exchange goods and services and the ways we do so both reveals and structures the nature of our relationships. Alan Fiske's relational models theory describes four types of exchange:

  • communal sharing -- people are effectively a common unit and can freely draw resources from communal property, as with households
  • authority ranking -- people have asymmetric duties and obligations to one another, as with patron-client ties
  • equality matching -- people match actions on a like-for-like and tit-for-tat basis, as with friends
  • market pricing -- people commensurate across categories on the basis of ratios (with prices being a special case of these ratios when we have money as a unit of account), as with traders in a market

In this schema we would say that Mormons have a communal sharing relationship with each other (at least for some services) whereas welfare recipients are in an authority ranking relationship with the state, as are Wharton students in authority ranking relationships with their grandmothers but in equality matching relationships with one another.

The interesting thing about equality matching is how central reciprocity is to it. It is a common trope in the gift literature to note the impossibility of the "pure" (that is, unreciprocated) gift. In Debt,** Graeber notes that some religious traditions emphasize that because anonymous gifts cannot be reciprocated (either in-kind or with clientalism) they are the highest form of charity. Graeber uses the impossibility of reciprocity with Santa Claus as a familiar example, and I would add that traditional iconography of St. Nicholas depicts him furtively tossing gold through a window to serve as dowries for three poor sisters who would otherwise be driven to prostitution. The social scientific point is not to argue that we ought to avoid reciprocity, only that it is so core to gifts that avoiding it requires special circumstances and in the normal course of things a gift will be reciprocated. The normal way not to enter into a reciprocal relationship is not to gift at all. For instance, last Christmas I deliberated giving a friend an album that I thought would resonate deeply with him, but I refrained from doing so precisely because I didn't want to impose an obligation to reciprocate. This same friend and I have bought one another meals, but reciprocity is achieved in-kind and is not commensurable with other types of gifts. In equality matching a meal cannot be easily reciprocated with an album, but only like for like.

A major source of social conflicts and scandals is when people disagree about what relational model does or ought to characterize an interaction. For instance, suppose a woman is attracted to a man at a party and they end up sleeping together. As they part, he says "that was great" and hands her $100. In blackboard economics this is just lovely. We know the utility to be derived from the hookup was sufficient to motivate her to go home with this guy. If x utility exceeded her reservation then surely x + $100 exceeds it by that much more. Surplus! Of course no human being (including economists) actually believes this. We all know intuitively that she would not view the $100 as income but as an accusation. In contrast if the man did not hand her cash at their parting but rather a day or two later sent her flowers and similar gifts worth $100 she would not be insulted. We can imagine her refusing either the cash or the gifts, but in the one case her refusal would mean "I'm offended that you think I'm a whore" whereas in the other it would mean "I'm sorry but I don't want to get into a relationship."

In the last week we've seen a fair amount of outrage over Facebook billionaire Eduardo Saverin renouncing his US citizenship to reduce his capital gains tax liability. The controversy is premised on an understanding that the citizen's proper relationship to the state is one of authority ranking where the state has such obligations to the citizen as to provide physical security and the citizen has such reciprocal but asymmetric obligations as to pay taxes. This understanding is betrayed by Saverin's tax exile, which treats citizenship as in the realm of market pricing. Not surprisingly people who tend to be skeptical of authority ranking relationships view Saverin's actions more sympathetically.

For another illustration of how we can get into trouble with conflicting understandings of relational models, consider another episode from Mitt Romney's life. In 1981, Romney was arrested for launching a boat after a police officer warned him that his boat's license number was inadequately displayed and he faced a $50 fine. Romney launched the boat anyway and the cop arrested him. What seems to have gone on is a conflict in how to understand the interaction up unto that point. The cop seems to have seen himself as giving an order which was then disobeyed. That is, a violation of an authority relationship which requires the lower party to show deference. Conversely, Romney described the situation as "I was willing to pay the fine. But if he had said don't launch the boat and not mentioned the fine, I would not have done it." That is he was operating under the understanding that, as Gneezy and Rustichini later put it, "a fine is a price." In this model a naked demand carries the weight of the relationship behind it, whether it be between daycare workers and parents who are late to pick up their kids or between a cop and citizen whose boat's tags are marred by some stray paint. This moral weight will often be enough to prevent transgression. In contrast a fine puts a price on the action and this finite price may be less inhibiting than the unpriced, and thus in some sense infinitely priced, demand. Romney's understanding was that the fine was a price and that if he was willing to pay the price this would fully settle the matter. In other words, it was a matter of market pricing. In contrast the police officer did not seem to be worried that Romney would skip out on the fine but that, as Eric Cartman would say, he had failed to "respect my authorité" ranking.

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* I am familiar with and admire Waldfogel's work because we both study mass media. My favorite of his articles is a QJE on chain ownership in radio to which I devote an entire lecture in my undergraduate course.

** Graeber uses a similar typology as Fiske but with slightly different nomenclature: communism, hierarchy, and exchange. The main difference between their respective typologies is that whereas Fiske has separate categories for equality matching and market pricing, Graeber treats both of them as subcategories of "exchange."

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The Wacky World of Prices: Rental Cars, Hollywood, and HBO

Guest post by Gabriel Rossman -- Sociologist at UCLA. His work applies economic sociology to media industries. He blogs at Code and Culture and is the author of Climbing the Charts.

I study media markets and one of the interesting things about the entertainment industry is there's a lot of complex pricing. This includes both simple bundling (eg, basic cable) and two-part tariffs (eg, HBO). These pricing practices are forms of price discrimination, which is to say they are ways to customize the price point so the seller doesn't leave much money on the table relative to each particular consumer's willingness to pay. It's kind of like haggling but it works at scale over a large number of consumers.

Price discrimination is a mixed bag. On the downside it pushes consumer surplus close to zero, meaning you always feel like you're getting ripped off but not so much that you balk. On the upside it increases total revenues and quantity supplied. The effects can be pretty substantial. For instance, the record labels' main problem isn't decreased quantity supplied but the end of bundling with the switch from albums to singles. Likewise one of the most popular explanations for the decline of the Hollywood studio system is that the Paramount decision banned a form of bundling called block-booking and this decreased revenues sufficiently that the studios couldn't maintain a vertically-integrated production system.

The thing is, that price discrimination is only supposed to work under certain very narrow circumstances. Suppose we have a two-part tariff seller, say, a movie theater selling tickets for $10 and popcorn for $5. If a competing theater opens across the street charging $12 for tickets and $2 for popcorn, you'd expect to see everybody who doesn't like popcorn stay at the first theater and everybody who does like popcorn go to the second theater. That is, a price discrimination scheme should very quickly break down in the face of perfect competition and in fact this problem is so well understood that monopoly is understood to be a scope condition. For instance, the word "monopoly" is in the title of one of the major cites on two-part tariffs.

So what about when you don't have a monopoly or perfect competition, but something in between? In theory, you don't need a perfectly competitive market with innumerable infinitesimally small price-takers in order to get something that looks a lot like a Walrasian auction. This is why industrial-organizational econ loves game theory. Once you apply a prisoner's dilemma model to price competition in a market with two sellers (duopoly) or a handful of sellers (oligopoly), it looks a lot more like a market with an infinite number of sellers (perfect competition) than it does like a market with exactly one seller (monopoly).

The thing is though that we have lots of cases of price discrimination and most of these cases occur in reasonably competitive markets, with multiple sellers and no apparent price-fixing. For instance, I previously noted that movie theaters practice two-part tariffs but let's reflect on the fact that this is a competitive industry. This raises the puzzle of why we haven't seen a chain of movie theaters compete by giving up the two-part tariff business model, which would mean cheaper popcorn but higher ticket prices.

These kinds of issues are why I was so interested when a colleague recently sent me Xavier Gabaix and David Laibson's QJE paper "Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets" (ungated version). The reason the paper is important is that last phrase about "competitive markets." It shows how all sorts of stuff we already knew could go on with monopolies can also occur under competition. "Shrouded attributes" refers to hidden costs like the marked-up component of the two-part tariff. The "consumer myopia" phrase explains that this works if you make the reasonable assumption that many consumers aren't reasonable.

The logic goes that we imagine two types of consumers, myopic and sophisticated, and two types of products, "no hidden fees" (but with a high base price) versus "low price" (but which nickel and dimes you to death). The myopic customers will flock to the low price provider because they don't realize that they'll wind up buying $10 peanuts from the minibar. The sophisticated customers will go to either the "no hidden fees" or the "low price" provider based on who gives a better deal when you tally up the total cost of the basket they expect to consume. What this means from the provider's perspective is there are no customers who will pay more for a given basket of goods under a "no hidden fees" plan than they would in a "low price" plan. As such, the "low price" plan can crowd out the "no hidden fees" plan.*

The upshot is that some of the things we thought could only exist given the rare scope condition of monopolies or collusion can also exist given the all too plausible assumption of bounded rationality. This is pretty cool in an empirical sense because when our theories told us this sort of thing could only exist with monopolies it was kind of anomalous to go through life constantly coming across $150 printers that take $100 toner cartridges, smart phones which cost $200 but which lock you into a two-year contract at $80/month, hotels that charge $100/night but add a mandatory $15 "resort fee," etc.

My favorite example of how consumer myopia works this way is how rental cars now offer you prepaid gas for about 10% less than the price you'd pay at the pump. The consumer may be thinking, wow, $3.90 a gallon is actually pretty cheap compared to $4.30 at the Exxon station, I should prepay for this full tank of gas. What doesn't occur to this consumer is that this is only cheap if you use the full tank. If you bring it back with half a tank you're effectively paying $7.80 a gallon. The consumers who appreciate this don't buy the plan but those who don't see the hitch may well buy it. As long as the base rental price isn't too low it makes sense for the rental company to more or less break even on people who pass up this offer and make an easy $20 or so profit on those who sign up for it.

There are also some big policy implications. Under the old model, as long as you have a modest antitrust policy in place, the market will sort things out so consumer protection can be limited to outright fraud. Adding bounded rationality into the mix suggests that consumers really can sign up for a bad deal. This then makes it somewhat facile to claim that by definition any freely entered exchange is mutually beneficial and from this we can imagine a variety of consumer protections. You may still have reasons to be skeptical of intervention, but it's not tenable to say "markets work just great, thank you very much." 

* You may have seen the argument that even if individuals are irrational, markets can still be rational because irrationality gets arbitraged out. Let's accept this for the sake of argument and just note that it has scope conditions that basically mean it only works on Wall Street. With retail markets it's difficult to establish a secondary market and so you don't see the sophisticated people doing arbitrage that pushes us all back to predictions consistent with rational actors.

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What Is Causality?

Guest post by Jim Manzi, founder and Chairman of Applied Predictive Technologies, and the author of Uncontrolled: The Surprising Payoff of Trial-and-Error for Business, Politics and Society.

Gabriel, your very deep post that, in passing, requested my comment was fascinating.  My family thanks you for the weekend I just spent staring off into space.

You open with this:

Sampling error? Omitted variable bias? Bah, that's for first-year grad students. What I find really interesting is there are some fairly basic principles for how analysis can get really screwy but which can't be fixed by adding more control variables, increasing your sample size, or fiddling with assumptions about the distribution of the dependent variable.

I spend an enormous amount of time in my book arguing that that this problem is pervasive and significant, and that exactly this triptych of remedies will fail to enable us to build models that make useful, reliable and non-obvious predictions for the effects of our interventions in human social systems.  In it, I take apart some celebrated social science models for failing in this respect.  But in the spirit of what's sauce for the goose is sauce for the gander, I then take apart a model that I built to estimate the effect of changing the name of a convenience store, to show how all three together can't put Humpty Dumpty back together again.

Start at the most foundational level: What is causality?  I have an engineer's perspective on this.  What I care about is my ability to predict the effect of my interventions better than I can without the model. 

Consider two questions:

1.     - Does A cause B?

2.    - If I take action A, will it cause outcome B?

I don't care about the first, or more precisely, I might care about it, but only as scaffolding that might ultimately help me to answer the second.

For example, in your shoes story, I don't care whether the characteristic of discomfort cause shoes to be considered attractive.  I care about whether, for example, if I take an existing type of shoes and narrow the toes, this will cause them to get more coverage in fashion magazines, sell more units or whatever.

In general, the best way to determine this is to take some comfortable shoes, narrow the toes, and then see what happens to sales.  That is, to run an experiment.

There are big problems with this approach.  One obvious one is that it is often impossible or impractical to run the experiment.  But even if we assume that I have done exactly this experiment, I still have the problem of measuring the causal effect of the intervention.  In a complicated system, like shoe stores, I have to answer the question of how many pairs I would have sold in the, say, three months after changing my design to narrow toes - I can't just assume that I would have sold the same number of wide-toed shoes that I did in the prior three months.  For reasons well-known to you, and that I go through at length in the book, the best way to measure this in a complicated system is a randomized field trial (RFT) in which I randomly assign some stores to get the new shoes and others to keep selling the old shoes.  In essence, random assignment allows me to roughly hold constant all of the "screwy" effects that you reference between the test and control group.

But what many cheerleaders for randomized experiments gloss over is that even if I have executed a competent experiment, it is not obvious how I turn this result in to a prediction rule for the future (the problem of generalization or external validity).  Here's how I put this in an article a couple of years ago:

In medicine, for example, what we really know from a given clinical trial is that this particular list of patients who received this exact treatment delivered in these specific clinics on these dates by these doctors had these outcomes, as compared with a specific control group. But when we want to use the trial's results to guide future action, we must generalize them into a reliable predictive rule for as-yet-unseen situations. Even if the experiment was correctly executed, how do we know that our generalization is correct?

A physicist generally answers that question by assuming that predictive rules like the law of gravity apply everywhere, even in regions of the universe that have not been subject to experiments, and that gravity will not suddenly stop operating one second from now. No matter how many experiments we run, we can never escape the need for such assumptions. Even in classical therapeutic experiments, the assumption of uniform biological response is often a tolerable approximation that permits researchers to assert, say, that the polio vaccine that worked for a test population will also work for human beings beyond the test population.

But as we climb a ladder of phenomenological complexity from physics to biology to sociology, this problem of generalization becomes more severe.  As I put it in Uncontrolled:

We can run a clinical trial in Norfolk, Virginia, and conclude with tolerable reliability that "Vaccine X prevents disease Y." We can't conclude that if literacy program X works in Norfolk, then it will work everywhere. The real predictive rule is usually closer to something like "Literacy program X is effective for children in urban areas, and who have the following range of incomes and prior test scores, when the following alternatives are not available in the school district, and the teachers have the following qualifications, and overall economic conditions in the district are within the following range." And by the way, even this predictive rule stops working ten years from now, when different background conditions obtain in the society.

We must have some model that generalizes.  What we really need to do is to build a distribution of results of "experiments + model" in predicting the results of future experiments.  An example of what I mean applied to criminology is the following from the article I referenced above:

One of the most widely publicized of these [criminology RFTs] tried to determine the best way for police officers to handle domestic violence. In 1981 and 1982, Lawrence Sherman, a respected criminology professor at the University of Cambridge, randomly assigned one of three responses to Minneapolis cops responding to misdemeanor domestic-violence incidents: they were required to arrest the assailant, to provide advice to both parties, or to send the assailant away for eight hours. The experiment showed a statistically significant lower rate of repeat calls for domestic violence for the mandatory-arrest group. The media and many politicians seized upon what seemed like a triumph for scientific knowledge, and mandatory arrest for domestic violence rapidly became a widespread practice in many large jurisdictions in the United States.

But sophisticated experimentalists understood that because of the issue's high causal density, there would be hidden conditionals to the simple rule that "mandatory-arrest policies will reduce domestic violence." The only way to unearth these conditionals was to conduct replications of the original experiment under a variety of conditions. Indeed, Sherman's own analysis of the Minnesota study called for such replications. So researchers replicated the RFT six times in cities across the country. In three of those studies, the test groups exposed to the mandatory-arrest policy again experienced a lower rate of rearrest than the control groups did. But in the other three, the test groups had a higher rearrest rate.

Why? In 1992, Sherman surveyed the replications and concluded that in stable communities with high rates of employment, arrest shamed the perpetrators, who then became less likely to reoffend; in less stable communities with low rates of employment, arrest tended to anger the perpetrators, who would therefore be likely to become more violent. The problem with this kind of conclusion, though, is that because it is not itself the outcome of an experiment, it is subject to the same uncertainty that Aristotle's observations were. How do we know if it is right? By running an experiment to test it--that is, by conducting still more RFTs in both kinds of communities and seeing if they bear it out. Only if they do can we stop this seemingly endless cycle of tests begetting more tests. Even then, the very high causal densities that characterize human society guarantee that no matter how refined our predictive rules become, there will always be conditionals lurking undiscovered. The relevant questions then become whether the rules as they now exist can improve practices and whether further refinements can be achieved at a cost less than the benefits that they would create.

We can then then compare the accuracy of such a theory this to analogous distributions of predictions made by non-experimental methods (that can vary from sophisticated regression models to newer machine learning techniques to prediction markets to the judgments of experts, and so on) for predicting the results of future experiments.  As I put this in the book:

The job of experimentation in business is to put rounds on target. Abstract discussion of causality is a means to the end of using prior experimental results to more accurately predict the shareholder value impacts of various alternative potential courses of action.

As I go into, there is no absolutely secure philosophical resting place.  That is, even if I have such a distribution of results for the predictions made by various methods, I can't ever be absolutely certain that this distribution won't suddenly change.  (I expend a lot of effort trying to unify the problem of induction and the reference class problem to show that this is always a risk, no matter what.)  But I think this is as close as you can get. 

What this demands, of course, is a lot of experiments.  This is why lowering the cost per test is so critical.  Not just as an efficiency measure, but because in practice in enables me to get to much more reliable predictions of the effects of my proposed interventions.

To come back to where we started, I think this this is the way to evaluate whether some model, tool, guru or whatever has "really" discovered a causal relationship.  A statement about causality only has operational meaning as a predictor of future results of rigorous tests of the causal theory for the outcome of an intervention.

What Really Happened to Income Inequality in the 20th Century?

Guest post by Scott Winship, Brookings Institution. Follow him on Twitter: @swinshi

I promised that this was the last post I would write this week dwelling on rising inequality at the top, and I do want to shift to the comparatively under-appreciated lack of rising inequality in the bottom half of incomes.  But bear with me, as this turned into two separate posts. 

To review, in my first post on high-end inequality, I showed how outsized gains at the top are mostly concentrated in the top half of the top one percent and noted that these gains came even as the poor and middle class became significantly better off.  In my last post, I demonstrated that some potential shortcomings of these estimates do not seem to actually alter conclusions about the rise in inequality.  In my next two posts, however, I want to nevertheless flag some important sources of ambiguity about the data on top incomes that are available.

First, there is some question as to how robust some of the key results for early decades in the Piketty/Saez series are. You can use the figures they have made available to compute the average income of the bottom 90 percent or 99 percent of tax returns over time. In the chart below, the red line gives the trend in the bottom 90 percent's average income, pegged to 1917 levels.  It shows an implausible 91 percent increase over the three-year period from 1940 to 1943.  As the chart indicates, a lot happened during these years that might affect the Piketty/Saez estimates.  From 1939 to 1946, federal income taxes went from being something only the rich paid to something nearly everyone paid.  This fact matters because the low filing rates in the first part of the decade force Piketty and Saez to compute their figures differently than they do in later years.  Until 1944, Piketty and Saez determine the share of income received by the top ten percent (or top one percent) of tax returns by comparing the income they report to an aggregate figure drawn from national statistics collected outside the IRS.  They are forced to do so rather than compute total income received from the tax return data itself, which isn't informative in years when few people filed.

top 10% U-shape.png

The purple line in my chart attempts to correct the average income estimate for the bottom 90 percent.  Let me get into the weeds in a moment to say what exactly I did, but first note what happens to the share of income received by the top ten percent when I make this correction, conveyed by comparing the blue and green lines.  Rather than showing pre-1940 income concentration at the top to rival that in the last 30 years, and rather than showing a big decline in income concentration in the early 1940s, the revised trend indicates hardly any change in income concentration from 1930 to 1980.  Since the basic assumption among researchers who study income inequality trends is that inequality has followed a big U-shaped trend over the past 100 years, this is kind of a big deal (but of course, it makes the recent run-up in inequality that much more striking).

ALL ABOUT THE LAST 30 YEARS

Now, before anyone runs too much with this revisionist take, I don't want to make the strong claim that inequality didn't change much until the past 30 years. For starters, if you do this same exercise for the top one percent rather than the top ten percent, you still get a big decline in inequality between 1930 and the mid-1970s, though smaller than before.  The 1929 peak drops from 24 percent to 19 percent, and the early 1940s decline that Piketty and Saez show shrinks dramatically. It would certainly require a change in thinking about historical income patterns if half the drop in the share received by the top one percent from 1928 to the mid-1970s accrued to the next richest 9 percent.  In the Piketty/Saez data, that next-richest 9 percent didn't receive any of the bounty.

top 1% U-shape rev.png

More importantly, however, other data sets using other measures of income and earnings inequality also show big declines in the 1940s (though note that the trend for the top one percent doesn't have to mirror what happens to inequality among the 99 percent).  The basic point is just that relatively innocuous-seeming decisions can produce pretty dramatically different numbers in this earlier period. 

Furthermore, marginal tax rates rose dramatically over the period.  In 1929, a taxpayer with $100,000 in today's dollars paid a 3 percent marginal tax rate, and it was just 10 percent in 1940.  In 1941, however, it jumped to 21 percent, rising to 30 percent in 1942 and to 38 percent by 1948.  For a taxpayer with a million dollars in income in today's dollars, the rise was from 23 percent in 1929 to 39 percent in 1939, jumping to 51 percent in 1940, 63 percent in 1941, 78 percent in 1942, and 89 percent by 1948.  You think these taxpayers had strong incentives to keep their incomes off of federal income tax returns (and out of the Piketty/Saez data)?  Not only were the incentives strong (and options for avoidance plentiful), but the IRS was less equipped to keep up with tax avoidance practices in the days when the federal government was much smaller than it was today.

What about the high-end income concentration estimates for the past thirty years? Anything left to worry about there?  You'll just have to read the next post to find out.  In the meantime, here are the deets for the "correction" I made above.

From 1943 onward, I use the Piketty/Saez numbers (though they show up in my chart below the red line because they are now pegged to a higher 1917 estimate).  From 1940 to 1943, I rely on the annual percent change in average earnings (not total income) for all workers (not just the bottom 90 percent of tax returns) from a separate data source.  Specifically, Saez has a paper with two other coauthors using Social Security Administration data on earnings, and to his credit, they make lots of their figures publicly available too.  In general, the annual growth in SSA average earnings tracks the annual growth in the Piketty/Saez bottom-90-percent income very well over the decades for which both data sets provide estimates--except from 1940-41 to 1946-47. 

After making this correction, from 1917 to 1940 I go back to the annual growth rates in the Piketty/Saez data (the SSA data only goes back to 1937).  In other words, I go backward from 1943 to 1917, correcting the 1940-43 trend, which raises the pre-1940 average incomes when I go backward from 1940 to 1917. You can see that this fixes the big 1940-43 increase that the red line shows. The big assumption here is that the top 10 percent incomes are measured well prior to 1943 (or at least as well as they are after 1943) but the bottom 90 percent incomes are not (because they are residuals from the separate aggregate national income data used).


The 1% Conundrum: How Much Income Inequality Is There, Really?

Guest post by Scott Winship, Brookings Institution. Follow him on Twitter: @swinshi

My last post provided an initial look at the inequality figures focusing on "the top one percent," which show sharply rising income concentration over the past 30 years.  But those figures rely entirely or heavily on tax return data from the IRS.  This creates some issues that warrant skepticism about the magnitude of the increase I described.

Piketty and Saez rank order and compare tax returns to isolate "the top one percent."  But that is not the same thing as rank-ordering and comparing householdsPiketty and Saez themselves note that even after a small adjustment to add in non-filers, there are 30 percent more tax returns than there are households, and average tax-return income is 25 percent smaller than average household income.  Research by the Federal Reserve Board looking at tax returns in 2000 estimated that the number of tax returns filed exceeded the number of tax returns filed by household heads and their partners by 25 percent. 

There are two reasons for the discrepancy.  First, unmarried couples (and many married couples) file separate tax returns, as do teens with summer jobs and college kids on work-study. You can see why this might be a problem: the "top 1 percent" of tax returns ends up being a bigger group than the top 1 percent of households because the bottom "99 percent" is padded with these extra people.  That's fine as far as it goes, and if the ratio of tax returns to households hasn't risen appreciably, then the trend might be the same for households even if the share of income received by the top one percent of households is overstated by the share received by the top one percent of tax returns.

The other reason that average tax-return income is smaller than average household income is that the IRS data excludes income from nontaxable sources, the most important of which include nontaxable amounts of government benefits and of pensions and employer-provided health insurance. Including these sources of income would tend to lower the share of income going to the top, and it might reduce the increase too.

CBO's figures are theoretically based on households, and they include all public benefits and employer-provided health coverage as income.  But in some sense, the CBO figures are even trickier to interpret than the Piketty/Saez figures.  That's because CBO analysts start with households in the Current Population Survey data, attempt to disaggregate households and their incomes to tax-return-like units, and append actual IRS tax return data from similar-looking tax-return-like units to the disaggregated household data.  They then aggregate the incomes back into households and combine income from the tax return data with income from the household survey.  Finally, they rank people (not households or tax returns) on the basis of incomes adjusted to account for household size differences, but report household incomes and shares going to the top and going to other groups in non-adjusted dollars.

All of this is much less straightforward than going to a household survey and just ordering households by household income to see what you get. The problem is that nearly all household surveys are incapable of giving reliable information about the top 1 percent, simply because in order to sweep up members of, say, the top one percent of the top one percent in a survey, you have to go to great lengths--either interviewing a massive number of people or developing a distinct strategy for finding and interviewing the richest of the rich. Even when massive surveys are available--the census that is taken once every ten years, for instance--because of privacy concerns, the incomes of the very rich are camouflaged. Only one survey has taken the second approach of strategically focusing on the rich separately in collecting income data: the Survey of Consumer Finances (SCF). The best one can do with other household surveys is to make some assumption about how the camouflaged incomes at the top are really distributed and to assign those households new incomes.

I recently analyzed the 1982 and 2006 income data from the SCF, which are the earliest and latest years for which comparable estimates are available. All of the figures in this paragraph compare incomes before taxes that include realized capital gains. The share of the top one percent in the SCF rose from 11 to 21 percent from 1982 to 2006, which is startlingly close to the Piketty/Saez figures (11 to 23 percent) and the CBO pre-tax figures (10 to 19 percent).  That is despite the fact that the income levels in the data sets differ notably. In the SCF, the entry point to the top one percent was $317,500 in 1982 (expressed in terms of what that income would have purchased in 2010).  It rose to $698,700 by 2006 -- an increase of 120 percent. In the Piketty and Saez data those numbers are $206,600 and $407,100 -- significantly lower, as expected, but the 97 percent increase is similar to that in the SCF. In the CBO data, the entry point to the top one percent is defined in terms of size-adjusted income, so we can't compare it to the others.  But the increase in the size-adjusted threshold was 113 percent. Even the percent of real income gains that accrued to the top one percent from 1982 to 2006 is similar across the data sets: 45 percent in the SCF, 53 percent in Piketty/Saez, and 39 percent in the CBO data.

In short, despite the shortcomings of the IRS-based top-one-percent measures in terms of units of analysis and income definitions, the basic conclusions about the rise in inequality hold up awfully well using the very different -- and in some ways preferable -- SCF. So why can't I learn to stop worrying and love the top one percent inequality estimates? One last post on trends in high-end inequality, and then I'll turn to low-end inequality.

How Things Get Popular

Guest post by Gabriel Rossman -- Sociologist at UCLA.  His work applies economic sociology to media industries. He blogs at Code and Culture and is the author of Climbing the Charts.

[Since our hostess requested that I talk a bit about my forthcoming book during my guest-blogging stint I'm posting an excerpt describing the two fundamental patterns through which things get popular.]

This book's substantive concern of how songs become hits on the radio is part of a more general class of problems in social science known as the diffusion of innovation. This literature covers a wide variety of substantive areas where actors within a population each decide if and when to adopt an innovation. The seminal studies in this field were about such eclectic phenomena as:

The innovations described in the literature range from drastic changes that reorder the actor's cultural and economic experience to fairly minor variations on incumbent practices for which "innovation" is perhaps too grandiose a term. In current sociology, one of the main applications of diffusion analysis is asking such questions as when firms adopt new business practices or how activists adopt new tactics.

projection_intext.jpg

At the most basic level, one can study diffusion simply by drawing a graph and looking at its shape to see whether it is more concave or more s-shaped. The graph shows typical curves of each ideal type. The shape of the graph is informative because different processes create differently shaped graphs; thus, seeing the shape of the graph gives very strong clues as to the process that created it. In a diffusion graph the x-axis is time, which can be denominated in whatever unit is appropriate. Many of the canonical studies measure time in years, but tetracycline spread in a matter of months, and pop songs usually spread even faster. The y-axis is how popular the innovation is at a particular time. Usually the y-axis is cumulative, showing how many actors have adopted the innovation to date, though sometimes they are plotted as instantaneous, showing how many actors are adopting in each period.

This implies that diffusion is about seeing how many actors adopt the innovation in each period, and it is, but this can be misleading. The reason is that it's quite a different thing for a hundred out of a thousand to adopt than for a hundred out of a hundred. The number of actors who have yet to adopt as of a time is the "risk pool," and the proportion of the risk pool who adopt in a time interval is the "hazard" rate. For a given hazard, the raw number of adoptions decreases as the risk pool shrinks. This is a case of Zeno's paradox, in which fleet- footed Achilles races a tortoise but allows the reptile a head start. If in each minute he closes half the remaining distance, then after the first minute he will have closed 1/2 the distance, after the second minute, 3/4 of the initial gap, then 7/8, 15/16, 31/32, etc. Returning to diffusion, imagine that a thousand doctors have a hazard rate of 10 percent for adopting tetracycline. In the first month 100 doctors (a tenth of 1,000) will write their first prescriptions for tetracycline; in the second month 90 will adopt, for a total of 190 doctors prescribing it; in the third month 81 will adopt, for a total of 271, and so on. In this example the hazard remains constant at one-tenth per month. Therefore, the proportion of the risk pool converted in each period is the same, but the raw volume decreases rapidly. This results in the concave-shaped curve labeled constant hazard" in the graph, which shows rapid growth initially and asymptotically limited growth thereafter.

So far we have assumed that the hazard is constant. This may be warranted if we imagine that there is some constant force acting in the population and encouraging actors to adopt the innovation, such as a marketing campaign with a fixed budget. For this reason these curves are often known as "external influence" in that the innovation is being spread by something outside of the population adopting it. However, imagine that the innovation is spread as an endogenous process within the population, perhaps by word of mouth. This might be because there is no marketing budget or because the actors simply don't trust advertisements or salesmen to provide impartial advice. For instance, imagine that farmers are deciding to plant a new type of maize that presents higher risk but offers higher reward. Most farmers are hesitant to make so radical a change, but one farmer is willing to experiment with the seed and, on seeing his higher crop yields, he tells two neighbors about his satisfactory experience and they try it. After their own satisfactory experiences they in turn each tell two others. If each person using the corn tells two new neighbors about it, then one farmer will plant it in the first year, three in the second, nine in the fourth, twenty-seven in the fifth, eighty-one in the sixth, and so on. This pattern shows slow diffusion at first, but follows exponential growth so that once the innovation reaches a critical mass of the population, it diffuses rapidly.

Of course there are a finite number of farmers, so the exponential growth can not continue forever. Once the innovation starts to become popular, many of the people who one might tell about it are in fact already using it, placing exponential growth for the hazard in tension with Zeno's paradox for the risk pool. Contagious diffusion can only occur when someone who has experienced the innovation encounters someone who has not. Diffusion is slow early on because there are too few adopters who can promote the innovation (a low hazard), and it is slow later on because there are so few potential adopters remaining (a small risk pool), but in the middle lies a "tipping point" of intense diffusion where many people are promoting the innovation to many who have yet to adopt it (a high hazard and large risk pool). The resulting graph is the s-shaped curve shown in the graph and labeled as "endogenous hazard."

Although the example of internal influence described above relies on direct word-of-mouth contagion, the same implications apply to "threshold" or "cascade" models where potential adopters are aware of how many others have adopted the innovation but don't directly communicate with them. For instance, many people who don't make a habit of smashing property and assaulting people on the street will nonetheless join in a sufficiently large riot because safety in numbers means they need be much less afraid of punishment than if they were alone to misbehave. In this model it doesn't matter whether the rioters directly communicate with each other, only that potential rioters have a sense of how large the riot has become. Although in the riot example the potential rioter is directly estimating the size of the mob, this miasmic sort of diffusion is often mediated by things like best- seller lists or website download counts that aggregate and make salient information on popularity. So you may be more likely to buy a book when it becomes a best-seller because the book's popularity gives it more conspicuous placement in bookstores, even if you don't personally know a single individual who has read the book or have even observed strangers reading the book in public.

Thus, we have two distinct patterns for how an innovation might diffuse across a population. In the second style, the proportion of holdouts who adopt in each period is determined by how many actors are already using the innovation. Because the hazard rate is a function of prior adoptions, this is an endogenous pattern or an "internal-influence" cycle. In contrast, in the first style a constant proportion of holdouts adopt in every period. Because a constant proportion cannot be a function of how many people have already adopted, it can be interpreted as reflecting an "external-influence" on the system, or an "exogenous" pattern. Of course these patterns are ideal-typical and real cases can approximate one or the other or even a compromise between them. For instance, the diffusion of tetracycline was mostly exogenous, the diffusion of hybrid corn almost perfectly endogenous, and the diffusion of postwar consumer appliances a compromise between the two patterns. Much of the literature brackets this issue of how different types of innovations spread and instead focus on a single innovation and then ask which actors adopted that innovation particularly early. However, in this book I emphasize the question of the nature of diffusion itself and focus on the question of under what circumstances songs follow the concave curve and under which circumstances they follow the s-curve. This is the type of question that can not be answered by studying a single innovation's diffusion history, but only in comparing those of many innovations, and seeing under what circumstances an innovation's trajectory will follow one path or the other. Such an endeavor requires data on many innovations, and this is a role for which radio singles are well-suited for they occur in such numbers, spread so rapidly, and are so well-documented as to serve the purposes of sociology as admirably as the fruit fly does for those of genetics.

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How to Succeed in Business by Really, Really Trying

Guest post by Jim Manzi, founder and Chairman of Applied Predictive Technologies, and the author of Uncontrolled: The Surprising Payoff of Trial-and-Error for Business, Politics and Society.

A few months ago, I was asked to give a talk to the MIT Enterprise Forum in London on the rules for executing a successful new start-up company. Having listened to more than one such bloviation session myself, I began with some caveats.

First, even though every guy who has done a successful start-up somehow feels he's therefore become the philosopher-king of business, all experience is bounded. Any observations I make apply to venture-backed enterprise software targeting scale-up. Many of the things you would do for a biotech start-up or a consumer-oriented social media business, as examples, are probably very different. Further, there are companies that exist to sell products at a profit, and companies that exist to sell equity to investors. I only know about the former. The latter tend to flourish in the later stages of a bubble, and rely on a totally different set of skills related to promotions, networking and PR.

Second, even within the universe of relevant companies, all "rules for success" are either obvious or incomplete. Each suggestion in this post will be incomplete, in that it will ignore inevitable exceptions and complications. In other words, there are no rules for success. If there were, lots more people would do successful start-ups.

I'll divide these observations into those relevant for each phase of getting from a new business idea through about the second or third year of operations. After that (if you are the unusual start-up that makes it that far), things become quite different again. Caveat emptor.

IN THE BEGINNING..

You are selling a dream to prospective investors, employees and customers. Be ruthlessly honest with yourself at all times.

Have a co-founder. You're getting married to this person, so make sure you trust him or her, have great mutual respect, and can speak openly at all times. Drama is your enemy. Ideally, you should have high overlap in your view of the world, and only partial overlap in your skill sets.

Seek blue water. Do something innovative enough that nobody else is even trying. This is the best way to get around scale advantages that others have over you. Since you don't know what you're doing yet, it's better if nobody else does either.

Ignore capital markets and industry analysts until you are ready to exploit them; they are rear-view mirrors. If you are doing at start-up phase what the capital markets say is valuable, you're usually too late. You have to do what they say is stupid now (or are just not thinking about now).

In several years, you will either be proven wrong (in which case, they will say "told you so"), or you will be proven right (in which case, they will shamelessly ignore their prior opinions). It's nothing personal; it's just their business model.

Plans are basically useless, but a small amount of planning before you start can be valuable. A good business plan is done in Excel, not Word:

-- See if you can (A) make a list of the companies that might buy your offer, (B) estimate what each would pay for it. Multiply A by B. This, not "the CRM market" or whatever, is how to think about market size.

-- Guess at how many people at what comp level by person you would need to provide some early version of this offer. Gross up the headcount by a simple factor for rent and other costs, plus any other very expensive capital equipment you need to make a simple cash flow statement.

-- Figure two years of this cost run rate with no revenue, then some time with revenue at a loss, to get to break-even. This cumulative total is your capital requirement. Double it. This is still probably an under-estimate.

-- See if it looks like revenue might be greater than cost at some kind of a rough, early steady-state.

-- Always assume an average amount of luck in the long-run, and terrible luck in the short-run.

FUNDING IT

Fund it yourself for as long as you can stand it. Use your own money. Get some kind of revenue coming in the door to offset costs partially, but at least as important, to demonstrate that this is a business, not something on a cocktail napkin. However, don't make the mistake of becoming a consultant doing fee-for-service work, and not really become a technology company that can scale.

The more you are able to go to VCs with a business, rather than an idea, the less equity you will give up. This difference in A-round dilution is massive. Early dilution is the lever that moves the world. If you really are pursuing blue water, the slower time to market will be worth the trade-off.

Venture capitalists only provide money. I had a very good relationship with my VCs. I wasn't looking for a friend, strategy adviser or corporate recruiter. They gave me money, and I gave them an exit with a very good IRR. If Board members and investors can know better than you what should be done when they spend 1 - 2 days per month at the company, then you shouldn't be the CEO.

Always retain operational control. Your world will be complicated enough as it is. Keep things simple internally.

Don't trade equity for third-party services. It's so tempting to do this when you're cash-constrained, but you will regret it later.

10 TIPS FOR THE NEXT FEW YEARS

(1) Don't fantasize about your prestigious Board members, or partnerships, or being acquired, or anything else saving you. These can be very useful tools, but unless you win the lottery, they will help on the margin. You're on your own.

(2) Spend every nickel like it was your last one ...

(3) except for people. The team with the smartest guys usually wins. Pursue people quality beyond the point of apparent irrationality.

(4) Org charts, budgets and plans are mostly a waste of time at this stage.

(5) If you can't describe somebody's job to your mother, find something useful for this person to do.

(6) Run the business as if you are going to own 100% of the shares forever and live off the dividends.

(7) Ignore supposed competitors, whether incumbents or start-ups; ignore external advice; ignore time to market; ignore people like me; ignore capital markets. Focus on delivering value to customers at a foreseeable profit.

(8) Treat revenue and (especially) profit are the best possible feedback on your ideas.

(9) To a first-order engineering approximation, the only financial metric that matters is Free Cash Flow. Cash flow breakeven is the most important milestone your company will ever achieve. Your whole world becomes totally different when this happens. This will not necessarily be the view of your VC investors. Remember that they have chips all over the roulette table. You are the chip on 17 Red.

(10) If successful, the company is likely to end up focused on something different (and usually narrower) than you first thought. The trick is that this focus will only be discovered after 6 - 18 months in the market. This transition will be brutal. You need to be decisive about it, and some of the people there at the beginning won't make it.

My prediction for your new venture: Pain.

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When Correlation Is Not Causation, But Something Much More Screwy

Guest by Gabriel Rossman -- Sociologist at UCLA.  His work applies economic sociology to media industries. He blogs at Code and Culture and is the author of Climbing the Charts

[This post incorporates parts of posts from posts on my own blog and lecture notes I circulate to my graduate students. I figured it was worth revising and posting here as a) basically none of you are my grad students or read my blog and b) I want to get Jim Manzi's opinion on it as long as I have him as a co-blogger.]

Sampling error? Omitted variable bias? Bah, that's for first-year grad students. What I find really interesting is there are some fairly basic principles for how analysis can get really screwy but which can't be fixed by adding more control variables, increasing your sample size, or fiddling with assumptions about the distribution of the dependent variable. I'm thinking about really scary sources of model specification problems. Or actually, not model specification in of itself, but data collection. Your typical social science graduate curriculum talks a lot about getting standard error right but on a day to day basis most of our work goes into getting the data into the proper form and this is also where most problems come from. 

But before talking math, let's contemplate a recent overheard confession that, "Turns out those funny looking toe shoes are pretty comfortable." As someone who feels naked without footwear that involves both socks and laces I had never given much thought to this and to the extent that I had, I assumed wearing these things was a costly signal of geekiness. But on reflection it makes perfect sense. After all if something as ridiculous looking as toe shoes were not comfortable then nobody would wear them. Conversely, four inch heels are very uncomfortable (or so I am given to understand) but many women wear them because they're attractive. So we can imagine a negative association between how attractive shoes are and how good they feel. Indeed, this describes my own collection of incredibly comfortable but informal Chucks, fairly comfortable and decent-looking dress shoes, and a second pair of dress shoes that are uncomfortable but fancy. One interpretation of this (and bear with me as I briefly sound like a critical studies type person) would be something along the lines of a sadistic gaze wherein the perceived attractiveness of a shoe is directly derived from the discomfort we imagine it imposing on its wearer. I don't doubt that people have made this argument but I don't buy it as a general argument because I can imagine shoes that are both hideous and uncomfortable --- say Crocs made of gravel and epoxy. There is no ontological reason why we can't have shoes that are both hideous and uncomfortable but rather there is a practical reason in that nobody wears shoes that are terrible in every way and so such shoes don't make it unto the market. That is, there is a big difference between the covariance of traits for all conceivable shoes versus covariance of traits among those shoes that actually get bought and worn.

Now here's where we get to the math. The logician, computer scientist, and fellow UCLA faculty Judea Pearl uses a graph theoretic approach to logic that emphasizes using counter-factual understandings to get at the underlying structure of causation. (His magnum opus is Causality. For an introduction relevant to the social sciences see Morgan and Winship.) One of Pearl's most interesting deductions is the idea of conditioning on a collider. If a case being observed is a function of two variables then this will induce an artifactual negative correlation between the variables. This is true even if in the broader population there is no correlation (or even a mild positive correlation) between the variables. 

For instance, suppose that in a population of aspiring Hollywood actors there is no correlation between acting ability and physical attractiveness. However assume that we generally pay a lot more attention to celebrities than to some kid who is waiting tables while going on auditions. That is, we can not readily observe people who aspire to be actors, but only those who actually are actors. This implies that we need to understand the selection process by which people get cast into films. In the computer simulation displayed below I generated a population of aspiring actors characterized by "body" and "mind," each of which follows a normal distribution and with these two traits being completely orthogonal to one another. Then imagine that casting directors jointly maximize talent and looks so only the aspiring actors with the highest sum for these two traits actually get work in Hollywood. I have drawn the working actors as triangles and the failed aspirants as hollow circles. Among those actors we can readily observe there then will be a negative correlation between looks and talent, even though there is no such correlation in the grand population. If we see only the working actors without understanding the censorship process we might think that there is some stupefaction of being ridiculously good-looking.

collider_actresses.jpg

This also applies when one or both of the variables is categorical. Many prestigious colleges have policies of preferring legacy applicants. This implies that the SAT scores of legacies are lower in the freshmen class even though they are higher in the applicant pool. 

In these examples the censorship bias implied by conditioning on a collider is fairly easy to see because we have started from the latent population (aspiring actors, college applicants) and worked our way to the observed population (working actors, college freshmen). However the insidious thing about conditioning on a collider is that we almost always only see the observed population. This makes it easy to confuse what is actually a causal process of truncation with a more direct structure of causation, such as an idea that being attractive or a legacy somehow causes someone to be untalented or unintelligent. 

Conditioning on a collider can occur any time that there is an underlying selection regime that involves either variables in the dataset or correlates of variables in the dataset. This is almost inevitable if you have built a composite dataset out of multiple constituent datasets. That is, a case appears in the sample if it meets one or more sampling criteria. This is actually a fairly common sample design, usually premised on the idea of not wanting to "miss anything" and/or wanting to increase the sample size. 

Once you start looking for it you see it in a lot of studies. For instance, suppose a researcher were interested in which firms had donated to a particular PAC. The researcher might start with a basic sample like the Fortune 500 but then notice only 5 firms had donated to the PAC. Because statistical power in analysis of a binary variable is a function of both the number of cases (higher is better) and the proportion (close to .5 is better), the analysis would have minimal statistical power. The researcher might then add to the data all firms that donated to the PAC, regardless of whether or not they were in the 500. If the researcher were then to do a logistic regression of donating to the PAC as a function of annual revenues the results would almost inevitably be a strong negative effect. The reason is that inclusion in the sample is defined by high revenues (which is the inclusion criteria for the Fortune 500) OR donating to the PAC. There are firms with low revenues that didn't donate to the PAC, lots of them in fact, but they don't appear in the dataset.

We can see this at work in survey data. I took the 2010 wave of the General Social Survey  and pulled all 395 Republicans and GOP-leaning independents (PARTYID==4/6). For these people I compared their attitudes on marijuana (GRASS) and government redistribution of wealth (EQWLTH, which I cut to a binary with responses 1/4). Among Republicans who oppose wealth distribution, 37% favor legalizing marijuana, as opposed to 38% among those who favor wealth redistribution. This difference of one percentage point is not even remotely statistically significant (chi2 0.08, 1 df). 

OK, now wait a minute you may be saying, he promised us negative relationships but this is no trend at all. True, but let's contrast it with the same analysis for the whole sample, regardless of party. In general, 42% of those who oppose redistribution favor legalized marijuana against 53% of those who favor redistribution. This relationship is strongly statistically significant (chi2 14.50, 1 df). So among the general population there is a positive association between marijuana legalization and wealth redistribution. Among Republicans this effect is perfectly counterbalanced by conditioning on a collider. People presumably join the GOP because they agree with it on at least some issues. Republicans who oppose both weed and redistribution we can call movement conservatives, those who oppose weed but favor redistribution we can call social conservative populists, those who favor weed but oppose redistribution we can call libertarians, and those who favor both we can call people who should probably change their party registration. This case illustrates how conditioning on a collider doesn't necessarily result in a net negative relationship but rather can partially or complete suppress an underlying general trend. 

Conversely, if you understand how this process works you can exploit it both analytically and practically. Although he doesn't express it in the language of counterfactual causality using directed acyclic graphs (and I'm not really sure why not), several of Tyler Cowen's "Six Rules for Dining Out" in this magazine (and the related book) follow this logic. Start from the assumption that many restaurants go out of business, meaning that failed ones are censored from the remaining pool of available restaurants. Now assume that the two main things that let restaurants succeed are food quality and various other things that we can collectively call atmosphere. The logic of conditioning on a collider implies that among surviving restaurants there should be a negative correlation between atmosphere and food. This implies that if you are monomaniacally focused on good food you should follow the heuristic of avoiding fashionistas and seeking out unpopular ethnic groups as the only way such places could possibly stay in business is if they offer good food. Conversely if you don't have an especially refined palate and really like to be around pretty girls you should probably follow the heuristic of "if you're going to dinner with Tyler Cowen don't let him choose the restaurant."

What's HBO Go's Problem?

There is no word for "cord cutter" in Dothraki
 meslow_thrones_baelor_post.jpg
HBO

Gabriel Rossman -- 
Sociologist at UCLA.  His work applies economic sociology to media industries. He blogs at Code and Culture and is the author of Climbing the Charts.

A famous Oatmeal cartoon showed the cartoonist making a good faith effort to buy Game of Thrones. He finds that the show is not available on iTunes, Netflix, Amazon, or Hulu. He tries to buy HBO Go, but it's only available as an add-on to a cable package. Finally, the cartoonist gives up trying to pay for the show and pirates it through Bit Torrent. This cartoon is probably the best ever expression of the "piracy is a customer service issue" thesis.

In a way, this doesn't make any sense for HBO, which makes its money off subscriptions and would ostensibly welcome an opportunity to sell subscriptions to another market segment. HBO claims that (a) people aren't interested in a la carte HBO Go and (b) the transaction costs are too high to do their own billing, etc. The technical term for these explanations is "bullshit." Cord cutters are a relatively small market segment but a fast growing one and I think it unlikely that cable subscriptions will fully rebound when the recession ends since the issue isn't just price but convenience. Moreover, I see no reason why HBO can't handle billing and other logistical issues when the Metropolitan Opera and the NFL, not to mention Netflix, don't seem to have any trouble running their own separately billed streaming video services. Of course there are transaction costs associated with billing, but it can't possibly be anywhere close to the cost of a basic cable package.

And here we get to the real issue. It's not that HBO would like to cut out the middleman and sell to us directly, rather requiring you to buy basic cable is the whole point. Cable is a total cash cow and a more flexible business model means lower revenues. The reason is that the incumbent business model of cable combines the features of bundling (basic cable) and a two-part tariff (premium cable channels) for a perfect storm of price discrimination. For much the same reason as Disneyland could only lose money if it sold a la carte tickets to Splash Mountain for $20 without requiring $80 park admission (which includes access to Main Street, Jungle Cruise, etc), cable companies would lose money if you could buy HBO Go for $20 without first buying basic cable (which includes access to ESPN, Mtv, etc).  Basically, economic theory (and some reasonable assumptions about the structure of demand) suggests that an a la carte video market could not make as much money as a bundled video market.

So, that's why the cable companies don't want you to buy a la carte HBO Go, but why is that HBO's problem? Let's contrast it with the NFL. The NFL offers standalone access because the credible threat of a streaming business model gives them more leverage to negotiate with the MSOs. In contrast, HBO doesn't want leverage because most of its sister companies are part of the basic cable ecosystem. (They used to have an actual MSO as a sister company but they spun off Time Warner Cable in 2009). Time Warner makes a lot of money from HBO subscriptions, but it makes even more money from carriage fees on CNN, Cartoon Network, and most of the cable networks starting with the letter "T." Unlike HBO (which would do well under an a la carte model) most of these other channels rely more on channel-surfing audiences than cult followings and so couldn't sell subscriptions on their own and would have to settle for something like a Hulu Plus or Netflix business model, probably with less money per subscriber and far fewer subscribers than they currently get through basic cable. Basically, cord-cutting would help HBO but devastate the rest of the company. For what is a media conglomerate profited if it gain a few hundred thousand a la carte HBO Go subscriptions, and lose its carriage fees and ad revenue? What can a media conglomerate give in exchange for its Turner and WBTVG divisions?

Time Warner more or less acknowledges in their investor report that disruptive innovation could screw them: "Furthermore, advances in technology or changes in competitors' product and service offerings may require the Company to make additional research and development expenditures or offer products or services in a digital format without charge or at a lower price than offered in other formats." This is on the first page of the "risk factors" section of the report, whereas piracy doesn't come up until the third. This order is consistent with my own reading of the industry and with the history of the recorded music industry, the proximate problem of which is not piracy but digital singles.

So basically, we can call this the "HBO has to take one for the team" model. We can get a similar result with a slightly weaker model which doesn't require long-term corporate cross-subsidization but treats HBO as autonomous from the rest of Time Warner. In the short-term, HBO itself is highly dependent on cable companies. The target market for a la carte HBO Go would be households with broadband but no cable, or about 5% of all US households. This is dwarfed by the 20% of households that have cable but no broadband. Moreover, although 70% of households have both cable and broadband, most of them aren't familiar with streaming video through set-top devices. So as a rough ballpark, let's say that half of US households have cable but either lack broadband and or wouldn't know how to use it with a set-top device (even if they already own a Blu-Ray player or game console with built-in streaming support). This means that the number of households HBO could appeal to with a la carte HBO Go are one tenth as numerous as the households they rely on cable companies to reach. And HBO does rely on the cable companies to reach these households through marketing promotions and the like. If HBO figures that angering the cable companies could cost them even a small fraction of these households then they're better off alienating Matthew Inman and myself rather than angering Comcast. The same logic explains why Netflix is interested in creating a cable channel and recent rumors that Hulu will switch to the HBO Go business model.

Of course for the cable companies to punish HBO would require them to forgo their half of HBO subscription revenue. This sounds like cutting off your nose to spite your face but that's not unheard of, especially if doing so deters your face from pissing you off again by flirting with a disruptive business model. We see a similar dynamic with how theatrical exhibitors react whenever movie studios suggest closing the video release window from its current 17 weeks. (Ironically in this scenario it's the cable companies who are the innovators trying to disrupt the stodgy incumbents). For instance last year, Universal floated the idea of experimenting with tightening up the pay-per-view window for Tower Heist. The theaters were livid and threatened to boycott the test film. This despite the fact that the experiment was on ridiculously unappealing terms to the consumer: $60 to watch a mediocre film three weeks after theatrical premiere and that's only if you live in Atlanta or Portland. Ultimately Universal backed down, deciding it was better to keep their old trading partners happy than try to develop new ones. 

(By the way, I'm sure you'll agree it's a total coincidence that Universal was bought by a cable company shortly before the Tower Heist incident. Similarly, a total coincidence that this same cable company has a history of playing hardball with internet companies that offer infrastructure for streaming video services that compete with cable TV).

All that is to say I can understand why HBO Go isn't available yet to cord cutters. Still, let's say that tomorrow HBO starts offering standalone HBO Go subscriptions (as I sincerely hope it does), how would I explain that? I could see this happening if HBO decides that the transition will happen eventually and it is better to do it while they can still do so favorably. We saw a similar dynamic ten years ago with the recorded music industry, which acceded to a low price point digital singles market as it saw its market share eroded by piracy, but only moderately so. In 2003, when the record labels agreed  to participate in iTunes, unit sales were down about 15% from the pre-Napster peak, which wasn't fun but also wasn't catastrophic. Most people were still buying CDs when the record labels agreed to a legal digital singles market that would eventually destroy the CD market. They did so in order to transition consumers to a new model before most of us had fully committed to piracy. It's a lot easier to get someone to buy singles for $1 if they're used to buying CDs for $15 than if they're used to pirating singles for nothing. Similarly, as the number of cord-cutters increases this will be an increasingly attractive market for HBO, and not just because it can get these people as customers but because it can keep them from developing the habit of pirating content that isn't promptly made available through legitimate streaming markets. We may not be at that point yet, but I wouldn't be surprised if we reach it before HBO runs out of Fire and Ice novels to adapt.

We Are the 99.5%: The Real Inequality Jump Is in the Top Half-Percentile

Scott Winship, Brookings Institution. Follow him on Twitter: @swinshi

Thanks in part to Occupy Wall Street, when people talk about inequality these days, they're typically referring to the extent to which the top 1 percent have pulled away from the bottom 99 percent.  I have previously expressed skepticism not about whether this has happened but about the magnitude of the increase in high-end inequality.  Over time, my skepticism has eroded, though I still believe that interpreting the figures that are commonly cited is complicated.  I'll use this post to start taking you behind the numbers you see all over the place about the top 1 percent.

The first thing to point out is that if marketing were no issue, a case could be made that Occupy Wall Street's slogan should be, "We Are the 99.5%!" The following chart shows that if you are in the top 10 percent of incomes, you command more of the income received in the U.S. today than your counterparts in the past.  But unless you are in the top one-half of one percent, the increase has not been startling.  If you look at the actual income shares that are behind the numbers in the chart, tax returns in the top one percent but not in the top one-half of the top one percent accounted for 3 percent of income in 1960 and 4 percent in 2010.  If you were in the top five percent but not the top one percent, your share increased from 12.5 percent of income to 16 percent.  These are not increases to inspire urban camping.

If you are in the top one-half of one percent, however, your peeps take home over twice the share of income that they would have in 1960--16 percent of all income received instead of 7 percent.  It gets more and more striking as you look at more stratospherically rich groups, but the trends tend to follow a similar pattern once you leave the bottom 99.5 percent behind.


growth in top 10% shares.png

 

These figures come from the research of Thomas Piketty and Emmanuel Saez and are based on IRS tax return data.  The Congressional Budget Office puts out its own estimates that are partly based on IRS data, combined with data from the household survey used for official unemployment figures (the "Current Population Survey," or CPS).  Like the Piketty and Saez figures I cite above, capital gains are included in their income estimates.  CBO, however, includes other sources of income that they cannot and estimates taxes for each household.  It also ranks people based on household income (adjusted to account for household size differences) rather than ranking tax returns based on the income they report.

CBO finds that the share of income received by the top one percent rose from 8 percent to 17 percent from 1979 to 2007 (the Piketty/Saez increase is from 10 percent to 24 percent).  It also finds that this "share" was taken from each of the four bottom fifths of the income distribution (but not from the other people in the top fifth).  When one sees the share of income received by the top rising and the share received by the bottom 80 percent falling, it is natural to think in zero-sum terms and to assume that the gains at the top must have come at the expense of the bottom.  This is a complicated issue, but what is not complicated is that if the economic pie grows enough, the top can take a bigger piece of it even as everyone gets more pie.  That is what has happened.  CBO reports that the bottom fifth of households saw their incomes increase by nearly 20 percent over this period, while the rest of the bottom 80 percent saw its income rise by nearly 40 percent.  To be sure, the income of the top one percent nearly quadrupled.  But it is still the case that everyone else is a lot better off in 2007 than in 1979.  (Hold your fire if you want to tell me that incomes haven't risen by much relative to the postwar era--which is true--or that they've not kept up with productivity gains--which is not.  I'll address these topics in future posts.)

There are several potentially important issues with these numbers, which is why I was skeptical of them for a while.  I remain somewhat wary of using them in certain ways, but in my next post I'll describe the analyses that have convinced me that skyrocketing inequality at the top is as real as these numbers indicate.

Inequality: Is Our Hottest Economic Trend an Overrated Problem?

Scott Winship, Brookings Institution. Follow him on Twitter: @swinshi

Income inequality remains remarkably prominent in political and policy debates nearly four-and-a-half years since the start of the Great Recession and less than six months from the consequential 2012 elections. To flesh out this otherwise trite observation, consider what Lexis Nexus says about how often "inequality" has appeared in the national paper of record, The New York Times. During the three years from September 2008 -- when the collapse of Lehman Brothers ushered in the financial crisis -- through August 2011, the Times published one inequality piece every 1.8 days.  I wouldn't read too much into this number. I suspect that a more-careful analysis that honed in on prominent articles and columns that were clearly about economic inequality would produce a significantly smaller estimate.

The important thing here is the trend.  Before the financial crisis, from the start of 2001 through August of 2008, the Times published an article including "inequality" once every 2.1 days, up from once every 3.2 days during the 1990s and once every 4.8 days over the 1980s.  In other words, inequality became an increasingly visible topic in the Times over the long run, a rise that mirrored the increase in inequality over this period.

Beginning in September of last year, however, when Occupy Wall Street penetrated into the public consciousness and when President Obama began adopting a more populist and combative rhetoric and politics, inequality has been a constant presence in the news.  From September of last year through last week, the Times included pieces on inequality not once every 1.8 days or even once per day, but 1.5 times per day.  If one includes the Times's blogs, that figure goes up to 2.9 times per day.  Again, these levels probably overstate how much the Times has run prominent articles on inequality, but since last September, it has published nearly one article or blog post every three days mentioning "inequality" at least five times.*

I'll spend some of my time in my stint as guest blogger the next couple of weeks exploring the topic of inequality--what to make of the basic trends and whether they should generate as much attention and concern as they currently do.  I'll also focus on trends in other economic indicators, drawing from analyses I've been doing for the past six years.  It was around that time that I was inspired by the work of Jacob Hacker (in ways he surely didn't intend) and of Steve Rose (whose book you should buy) to start looking more deeply into the numbers that are waged as weapons of convenience in daily political debates.  These debates generally proceed from worldviews to the selective embrace and citation of evidence that reinforces them.  I have to fight off confirmation bias just like everyone else, but I'll try to at least tell you what the alternate arguments are and why I disagree with them.

If you think that economic problems are generally overstated, as I do, you pretty quickly get labeled a conservative. Ideology isn't a terrible thing in and of itself -- moral values related to freedom, equality, fairness, and justice do tend to cluster together in coherent ways that differentiate liberals and conservatives. I worry more about government inefficiency and unintended consequences and less about market failure compared with most liberals, but my views on justice and inequalities of opportunity align more closely with liberals than with conservatives. 

But my values and yours should be irrelevant when it comes to establishing what the available data says.  It's unfair to peg people ideologically based on their read of evidence. There's better and worse evidence, but we have to do the work of assessing evidence, not make ideological judgments based on the conclusions of this or that commentator.  (For those without the time or background to assess empirical claims, a good indicator of seriousness is the extent to which someone addresses the evidence behind counterarguments rather than casting aspersion on the service to which counterarguments are being put.)

What the ideally collected and measured data would say is more contentious and leaves more room for bias to creep in, but it is not difficult to find and assess the evidence cited by people with whom one disagrees.  It is reasonable to categorize people ideologically when they won't do this, won't change their views, and won't rigorously explain why they won't.  But pegging people simply based on their conclusions says at least as much about the ideology of the person doing the pegging than about the person doing the concluding.


*Times-haters and stats sticklers: I know, I may be saying more about how much the Times cares about inequality than how much a representative sample of newspapers does.  This is just a quick-and-dirty for illustration of the broader point that inequality is much newsier than it has been in the past. If the Wall St. Journal cooperated with Lexis Nexus, I'd have looked at the figures for them too. If someone else wants to fight with Factiva, I'd be curious to see the results.

Inequality Is a Bug, Not a Feature

Jim Manzi is founder and Chairman of Applied Predictive Technologies, and the author of Uncontrolled: The Surprising Payoff of Trial-and-Error for Business, Politics and Society.

I played in a lot of party bands in college, and there was a common expression among the soul and funk musicians I knew: "Never follow Aretha." In other words, it's rarely wise to walk onto a stage to perform right after the audience has just seen a virtuoso. Megan was very kind to invite me to help fill in here; but she was also pretty cruel, in that it will be natural to compare my writing to hers. It won't measure up. But at least she'll be back soon.

You are Megan's audience, so I'll try to stick to the kinds of economic topics that you come here to find. One of my co-bloggers for the week, Scott Winship, is a leading scholar on inequality and social mobility, so I'll start on that topic.

There is extensive blogospheric commentary right now about the article in the May 1st New York Times Magazine in which retired Bain Capital executive Edward Conard puts forward the view that current American income inequality is positive evidence that the market is correctly rewarding the innovators who drive economic growth. According to the article, he believes that America needs more technological innovation, and hence more income inequality, to motivate "art-history majors" and lawyers to become entrepreneurs.

I'm a technology entrepreneur. I think that Conard has an important point, but I also think that he is looking at one side of a trade-off. I argue in my book that America does need more technology-based innovation, and that this will likely require an even greater orientation toward markets and market-like mechanisms to accomplish. However, I think that this is likely to exacerbate social problems, and that those on the short end of the stick will not only react as Conard predicts by feeling "compelled to try to join" the successful entrepreneurial class, but also by attacking the innovation process.

Here's how I tried to put the problem concretely in one passage of Uncontrolled, after describing how the company I founded was one of a number that independently stumbled into the creation of Software-as-a-Service, or "cloud computing," as a method for delivering enterprise software:

Many entrepreneurs hold the opinion that "I did it all on my own," which may be well adapted to leadership success in certain situations, but it is objectively myopic. The entrepreneur relies on an ecosystem of venture capitalists, risk-taking purchasers, and so on. This ecosystem itself rests on a deeper foundation of collective, government-led enterprise. The delivery of our software, for example, depended on the existence of the Internet, which is the product of a series of government-sponsored R&D efforts, in combination with subsequent massive private commercial development. Government funding has been essential to much of the university science that entrepreneurs have exploited. Honest courts and police are required for functioning capital markets and protection of assets; physical infrastructure is required for the roads and running water without which we would not spend much time thinking about artificial intelligence software. At the absolute foundation, national armed forces protect the whole system against external aggression. All of our exciting technical and economic innovations ultimately require men to stand watch all night looking through Starlight scopes mounted on assault rifles--and die if necessary--to protect our commercial, law-bound society. Would you do this to protect a billionaire hedge-fund manager who sees his country as nothing more than lines on a map?

The vessel of the broader society must survive if social evolution of any kind is to take place within it.

Innovation forces change, while humans generally resist change. The pain of the change tends to be visible, while the benefits are usually diffuse and invisible, and clearly involve luck when they are visible. It is therefore natural that people will attempt to organize to prevent the spread of innovation. The original Luddites were English cotton weavers who responded directly to their displacement by automated weaving technology: they smashed looms. This is easy to mock ... as long as you're not the one who is going hungry. In the contemporary West, such people rarely assault property en masse; instead they form political coalitions to pass laws that restrict the use of the looms. Threats to cohesion are not met with violent overthrow of the government, but with use of the political process, broadly defined, to slow down disruptive innovation.

Thus the inherent tension built into the very structure of innovation manifests itself as the fundamental tension of democratic capitalism: winners in this scenario require shared resources produced by the losers. That is, the market economy requires broad social consent. Why should those who lose out in market competition give it?

People are as they are, and to pretend that they will willingly conform to some abstract notion of a pure market is to wish away human nature. It is a libertarian version of the old Soviet attempt to will the New Man into existence.

The whole third section of my book is an attempt to lay out this problem as clearly as I can, and then to propose some modest programs to alleviate it, very partially. I don't think there are even partial solutions that fit on a bumper sticker.

(h/t to David Frum who makes a similar point, very well and very succinctly)

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