How Brands Were Born: A Brief History of Modern Marketing
The "Mad Men" era of the 1960s was a Cambrian explosion of brands -- from cigarettes to soap -- that have come to define modern marketing.… More »
Marc de Swaan Arons is the co-founder and chairman of the global marketing consultancy EffectiveBrands.
The "Mad Men" era of the 1960s was a Cambrian explosion of brands -- from cigarettes to soap -- that have come to define modern marketing.… More »
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