Gene Powell

By Ben Wildavsky

Chairman, University of Texas System Board of Regents

What sort of populist liberal firebrand would set out to slash tuition, prioritize undergraduate instruction over university research, and push to enroll more low-income, first-­generation students? At the University of Texas, the firebrand in question isn’t a liberal at all. He’s a conservative Republican. Powell was appointed to the UT Board of Regents in 2009 by Governor Rick Perry and became its chairman last year.

As state education spending goes down and tuitions go up across the country, Powell has emerged as a champion of the movement to rethink how colleges can operate creatively—­and, with a boost from education technology, cheaply. He’s called for halving tuition while expanding enrollment. And, echoing a proposal made by Perry, Powell, a 66-year-old real-estate developer and tech entrepreneur, wants the system to establish a degree that costs $10,000 for all four years.

Unsurprisingly, Powell’s reform plans have made waves. Opponents at the flagship UT Austin campus (Powell’s alma mater) argue that the school’s once and future reputation as a top research university will be threatened if budget cuts aren’t offset by more tuition revenue. A past president of UT Austin cautioned that the proposed changes risk turning the university into “a big junior college.”

Powell didn’t help matters when he likened the $10,000 degree to a Chevy Bel Air, in contrast to a high-end Cadillac. (He later clarified that he was referring to the need for inexpensive degrees at regional campuses.) This kind of talk raises the specter of inequity, of course. But a solid Bel Air approach may be a harbinger of progress in an age when too many students settle for a Yugo-quality education.

See all our 2012 Brave Thinkers.

This article available online at:

http://www.theatlantic.com/magazine/archive/2012/11/gene-powell/309115/