Win in China!

Watch subtitled clips from the reality-TV show that's teaching the Chinese how to succeed in business.

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VIDEO CLIP: The Significance of the Show
Global business leaders praise Win in China

VIDEO CLIP: Mr. Milk
Two competing teams try to popularize milk at schools where the children have never tasted it.

VIDEO CLIP: Elimination Round
A self-made businessman faces off against a business-savvy new mother in the season's grand finale.

Some viewing tips from James Fallows: Background music for clip #1 is the show's theme song—really, its anthem of patriotism and limitless ambition. (The song's constant refrain is Zai lu shang, 在路上—"on the road" or "on the way.") Clip #2 gives a flavor of the weekly Apprentice-style team competitions, in this case an effort to induce Chinese schoolchildren to try that odd-seeming substance, milk. Clip #3 depicts a showdown described in the article, the final "PK" session, or "Player Kill," between "Wild Wolf" Zhou Yu, the uneducated, hot-tempered, country-boy finalist, and the highest-finishing female contestant, Ms. Zhou Jin, who delivered a baby midway through the series and whose strategy in this session is to provoke "Wild Wolf" into blowing his top.

Return to James Fallows's article in the April Atlantic.

This article available online at:

http://www.theatlantic.com/magazine/archive/2007/03/win-in-china/305734/