Cognac’s Identity Crisis
How the liquor’s marketing success among both rappers and codgers has blinded consumers to its subtler pleasures
How the liquor’s marketing success among both rappers and codgers has blinded consumers to its subtler pleasures
B.F. Skinner and his wife observe their daughter in a “baby tender,” a crib with a controlled environment, which Skinner invented to keep babies safe. (Associated Press)
B. F. Skinner’s notorious theory of behavior modification was denounced by critics 50 years ago as a fascist, manipulative vehicle for government control. But Skinner’s ideas are making an unlikely comeback today, powered by smartphone apps that are transforming us into thinner, richer,…
How a frugal economist finds the perfect lunch
Liquor companies love to claim they use closely guarded, centuries-old recipes. usually it’s just marketing.
Why caring for my aging father has me wishing he would die
An Italian celebrity chef designs a fast-food burger.
Jaroslav Flegr is no kook. And yet, for years, he suspected his mind had been taken over by parasites that had invaded his brain. So the prolific biologist took his science-fiction hunch into the lab. What he’s now discovering will startle you. Could tiny organisms carried by house cats be…
The surprising intoxicant hidden in your spice rack
A sperm donor discovers his rich, unsettling legacy.
A Yale law professor's strict rules inspire a broadside against American parenting
The director of Emory University’s Center for Ethics weighs the case for modern eugenics
Our cover story is the latest installment in a conversation dating back to 1859
While legislators talk about “bending the cost curve,” one company serving Medicare patients has discovered how to provide better care at lower cost—with wireless scales, free transportation, regular toenail trimmings, and doctors who put the patient first.
A taste of cocktail Americana comes in from the cold.
Recent years have seen an explosion of male joblessness and a steep decline in men’s life prospects that have disrupted the “romantic market” in ways that narrow a marriage-minded woman’s options: increasingly, her choice is between deadbeats (whose numbers are rising) and…
Are menopausal women mad, bad, and dangerous? Yes—but they’re really just returning to normal.
It’s easy, with the help of good new products and even better books.
Can scientists beat malaria by reengineering the mosquito?
At the Aviary, in Chicago, bartenders experiment with cocktails that evolve as you sip them
Browse back issues of The Atlantic that have appeared on the Web. From September 1995 to the present, the archive is essentially complete, with the exception of a few articles, the online rights to which are held exclusively by the authors.
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