Oodles of Noodles

A very short book excerpt
Chef David Chang prepares dinner at Momofuku Ko in New York. (AP)

Momofuku’s David Chang, whose stratospheric success launched a thousand pork-belly-stuffed buns, hip ramen restaurants, and kimchi-topped dishes, found his early realization that he was a trendsetter profoundly unsettling. Chang would walk into a new restaurant in Denver and find himself face-to-face with nearly half of his menu and the same minimalist plywood decor that he’d used at Momofuku Noodle Bar. “I try to take it with a grain of salt,” he said. “I try not to eat at those restaurants. I try to avoid them. It would be like watching the cover band of the band I wanted to see. It’s too meta-fucking-weird.”

— From The Tastemakers: Why We’re Crazy for Cupcakes but Fed Up With Fondue (Plus Baconomics, Superfoods, and Other Secrets From the World of Food Trends), by David Sax, published in May by Public Affairs

Presented by

David Sax is an author, blogger, and works as a freelance journalist in New York. More

David Sax is the author of Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen (published by Houghton Mifflin Harcourt on October 19th). He also runs the blog savethedeli.com and works as a freelance journalist in New York.close

Does This Child Need Marijuana?

Dravet Syndrome is a severe form of epilepsy that affects children. Could marijuana oils alleviate their seizures?

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

Does This Child Need Marijuana?

Inside a family's fight to use marijuana oils to treat epilepsy

Video

A Miniature 1950s Utopia

A reclusive artist built this idealized suburb to grapple with his painful childhood memories.

Video

Why Principals Matter

Nadia Lopez didn't think anybody cared about her school. Then the Internet heard her story.

Video

A History of Contraception

In the 16th century, men used linen condoms laced shut with ribbons.

Video

'A Music That Has No End'

In Spain, a flamenco guitarist hustles to make a modest living.

More in Health

More back issues, Sept 1995 to present.

Just In