Campaign Inc.

How a presidential election boosts the economy

Never mind the president’s long-shot jobs bill; this year’s race for the White House will offer Americans a surefire economic stimulus. Presidential aspirants will spend more money than ever before—President Obama alone is expected to raise perhaps $1 billion. The candidates will sprinkle that money across every state, lining the pockets of high-priced consultants and small-business owners alike. With Obama’s record-setting 2008 expenditures as a guide, here’s a primer on how one campaign might choose to spread most of its cash around.

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Nicole Allan is a former senior editor at The Atlantic.

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