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| Illustration by Quickhoney |
Name: Jeff Zucker
Job: President of NBC Universal
Why he’s brave: He retained Jay Leno and moved late-night TV to prime time.
Quote: “The only sure way to declare defeat is to say, 'I’m going to keep doing it the same old way.'”
Zucker wooed Jay Leno to stay with the network when his run on TheTonight Show ended, and to move into prime time. Leno’s new program will compete directly with popular scripted dramas like CSI—a huge gamble for a talk show. But if cheap and easily produced fare like Leno’s works in prime time, it could completely change the dynamics of network television. Or it could bomb.
David H. Freedman on smartphone apps and the perfected self, Mark Bowden on being in the dumb kids' class, James Parker on Glenn Beck, Isaac Chotiner on P. G. Wodehouse, and more
Browse back issues of The Atlantic that have appeared on the Web. From September 1995 to the present, the archive is essentially complete, with the exception of a few articles, the online rights to which are held exclusively by the authors.
See All Back Issues: September 1995
Connecticut's New Medical Marijuana Law Is So Square
3D Maps Are Coming: Will They Actually Be Useful?
Depressing News Leads to Stock Market's Worst Day of the Year
The City as Lifesize Monopoly Board
Rethinking the Economics of Traffic Congestion
How to Handle a City of Tourists
New York City Ballet: A Crystal Palace 
The Speed of Light 
Synthetic Biology 
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