Brave Thinkers

Illustration by Quickhoney

Name: Jeff Zucker
Job: President of NBC Universal
Why he’s brave: He retained Jay Leno and moved late-night TV to prime time.

Quote: “The only sure way to declare defeat is to say, 'I’m going to keep doing it the same old way.'”


Zucker wooed Jay Leno to stay with the network when his run on TheTonight Show ended, and to move into prime time. Leno’s new program will compete directly with popular scripted dramas like CSI—a huge gamble for a talk show. But if cheap and easily produced fare like Leno’s works in prime time, it could completely change the dynamics of network television. Or it could bomb.

Jump to comments
Presented by
Get Today's Top Stories in Your Inbox (preview)

A Fascinating Short Film About the Multiverse

If life is a series of infinite possibilities, what does it mean to be alive?


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

The Death of Film

You'll never hear the whirring sound of a projector again.

Video

How to Hunt With Poison Darts

A Borneo hunter explains one of his tribe's oldest customs: the art of the blowpipe

Video

A Delightful, Pixar-Inspired Cartoon

An action figure and his reluctant sidekick trek across a kitchen in search of treasure.

Video

I Am an Undocumented Immigrant

"I look like a typical young American."

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Writers

Up
Down

More in National

More back issues, Sept 1995 to present.

Just In