A word is an arbitrary label—that’s the foundation of linguistics. But many people think otherwise. They believe in word magic: that uttering a spell, incantation, curse, or prayer can change the world. Don’t snicker: Would you ever say “Nothing has gone wrong yet” without looking for wood to knock?
Swearing is another kind of word magic. People believe, contrary to logic, that certain words can corrupt the moral order—that piss and Shit! and fucking are dangerous in a way that pee and Shoot! and freakin’ are not. This quirk in our psychology lies in the ability of taboo words to activate primitive emotional circuits in the brain.
My interest in swearing is (I swear) scientific. But swearing is not just a puzzle in cognitive neuroscience. It has figured in the most-famous free-speech cases of the past century, from Ulysses and Lady Chatterley to those of Lenny Bruce and George Carlin. Over the decades, the courts have steadily driven government censors into a precarious redoubt. In 1978, the Supreme Court, ruling on a daytime broadcast of Carlin’s “Filthy Words” monologue, allowed the Federal Communications Commission to regulate “indecency” on broadcast radio and television during the hours when children were likely to be listening. The rationale, based on rather quaint notions of childhood and of modern media, was that over-the-air broadcasts are uninvited intruders into the home and can expose children to indecent language, harming their psychological and moral development.
|George Carlin expounds upon the seven words you can't say on TV.|
In practice, the FCC recognized that the impact of taboo words depended on their context. So in 2003, when Bono said in a televised acceptance speech, “This is really, really fucking brilliant,” the FCC did not punish the network. Bono, they noted, did not use fucking to “describe sexual or excretory organs or activities.” He used it as an “adjective or expletive to emphasize an exclamation.” This usage differed from Carlin’s “patently offensive” routine, with its “repeated use, for shock value,” of taboo words.
But the Bush-appointed commissioners flip-flopped on that case and subsequently targeted the Fox television network after it broadcast awards ceremonies in which Cher said of her critics, “So fuck ’em,” and Nicole Richie asked, “Why do they even call it The Simple Life? Have you ever tried to get cow shit out of a Prada purse? It’s not so fucking simple.”
In 2007, after a federal court invalidated the FCC’s policy as “arbitrary” and “capricious,” the commission appealed to the Supreme Court. That’s when I got dragged in. The FCC claimed that “even when the speaker does not intend a sexual meaning, a substantial part of the community … will understand the word as freighted with an offensive sexual connotation.” A brief filed earlier this year by the solicitor general in defense of the commission’s position quoted from my book The Stuff of Thought as follows: “If you’re an English speaker, you can’t hear [words such as the F-Word] without calling to mind what they mean to an implicit community of speakers, including the emotions that cling to them.” In fact, the words elided in the brief were “nigger or cunt or fucking,” and the context was an explanation of why people are offended “when an outsider refers to an African American as a nigger, or a woman as a cunt, or a Jewish person as a fucking Jew.” I was certainly not arguing that when listeners hear “It’s not so fucking simple,” their minds turn to thoughts of copulation!