The Rove Presidency

Karl Rove had the plan, the power, and the historic chance to remake American politics. What went wrong?

As the September 11 mind-set began to lose its power over Washington, Rove still faced the task of getting  the more difficult parts of his realignment schema through Congress. But his lack of fluency in the art of moving policy and his tendency to see the world through the divisive lens of a political campaign were great handicaps. There was an important difference between the administration’s first-term achievements and the entitlement overhauls (Social Security and Medicare) and volatile cultural issues (immigration) that Rove wanted to push through next. Cutting taxes and furnishing new benefits may generate some controversy in Washington, but few lawmakers who support them face serious political risk. (Tax cuts get Republicans elected!) So it’s possible, with will and numbers alone, to pass them with the barest of majorities. Rove’s mistake was to believe that this would work with everything.

Entitlement reform is a different animal. More important than reaching a majority is offering political cover to those willing to accept the risk of tampering with cherished programs, and the way to do this is by enlisting the other side. So the fact that Republicans controlled the White House and both houses of Congress after 2002—to Rove, a clinching argument for confrontation—actually lessened the likelihood of entitlement reform. Congressional Republicans didn’t support Rove’s plan in 2003 to tackle Social Security or immigration reform because they didn’t want to pass such things on a party-line vote. History suggested they’d pay a steep price at election time.

To understand this, Rove need not have looked back any farther than the last Republican president who had attempted something on this order. Before he was president, Ronald Reagan talked about letting people opt out of the Social Security system, a precursor of the plan Rove favors. In 1981, in the full tide of victory, Reagan proposed large cuts—and the Republican Senate refused even to take them up. The mere fact that they had been put forward, however, was enough to imperil Republicans, who took significant losses in 1982.

The following year, Reagan tried again, this time co-operating with the Democratic speaker of the House, Tip O’Neill. He now understood that the only way to attain any serious change on such a sensitive issue was for both parties to hold hands and jump together. To afford each side deniability if things fell apart, the two leaders negotiated by proxy. O’Neill chose Robert Ball, a widely respected Social Security commissioner under three presidents, while Reagan picked Alan Greenspan, the future chairman of the Federal Reserve. Key senators in both parties were looped in.

As Ball and Greenspan made headway, it was really O’Neill and Reagan who were agreeing. To assure both sides political cover, the negotiations were an all-or-nothing process. The plan that was eventually settled on addressed the solvency problem by raising the retirement age (which pleased Republicans) and taxing Social Security benefits for the first time (which pleased Democrats). Unlike in 1981, Republicans in Congress weren’t left exposed. Democrats couldn’t attack them for raising the retirement age, because Tip O’Neill had signed on. Republicans couldn’t complain about higher taxes, because Democrats had supported Ronald Reagan’s plan.

At the Christian Science Monitor lunch just after the reelection, Rove, then at the apogee of his power, had no time for nostrums like bipartisanship or negotiation. Armed with his policy title and the aura of political genius, he pressed for the Social Security changes so far denied him. In many ways, this decision was the fulcrum of the Bush presidency. Had Bush decided not to pursue Social Security or had he somehow managed to pursue it in a way that included Democrats, his presidency might still have ended up in failure, because of Iraq. But the dramatic collapse of Rove’s Social Security push foreclosed any other possibility. It left Bush all but dead in the water for what looks to be the remainder of his time in office.

Rove pursued his plan with characteristic intensity, running it out of the White House from the top down, like a political campaign, and seeking to enlist the network of grassroots activists that had carried the Bush-Cheney ticket to a second term. Bush gave Social Security prominence in his State of the Union address, then set out on a national road show to sell the idea. But after an election fought over the war, Social Security drew little interest, and in contrast to the effect Bush achieved on education in the 2000 campaign, public support didn’t budge. (It actually worsened during his tour.)

Unlike Reagan, Bush did not produce a bill that could have served as a basis for negotiation—nor did he seriously consult any Democrats with whom he might have negotiated. Instead, Rove expected a bill to emerge from Congress. The strategy of a president’s outlining broad principles of what he’d like in a bill and calling on Congress to draft it has worked many times in the past. But Rove had no allies in Congress, had built no support with the American public, and had chosen to undertake the most significant entitlement reform since Reagan by having Bush barnstorm the country speaking before handpicked Republican audiences with the same partisan fervor he’d brought to the presidential campaign trail—all of which must have scared the living daylights out of the very Republicans in Congress Rove foolishly counted upon to do his bidding. The problems buried for years under the war and then the presidential race came roaring back, and Bush got no meaningful support from the Hill. He was left with a flawed, unpopular concept whose motive—political gain—was all too apparent.

Within months it was clear that the Social Security offensive was in deep trouble and, worse, was dragging down Bush’s popularity at a time when he needed all the support he could muster for Iraq. Every week, the political brain trust in the Bush White House gathers under Rove for what is known as the “Strategery Meeting” (an ironic nod to Bush’s frequent malapropisms) to plot the course ahead. What transpires is usually a closely held secret. But two former Bush officials provided an account of one meeting in the late spring of 2005, in the middle of the Social Security push, that affords a remarkable glimpse of Rove’s singularity of purpose.

He opened the meeting by acknowledging that the Social Security initiative was struggling and hurting the president’s approval ratings, and then announced that, despite this, they would stay the course through the summer. He admitted that the numbers would probably continue to fall. But come September, the president would hit Democrats hard on the issue of national security and pull his numbers back up again. Winning on Social Security was so important to Rove that he was evidently willing to gamble the effectiveness of Bush’s second term on what most people in the White House and Congress thought were very long odds to begin with. The gamble didn’t pay off. Even before Hurricane Katrina hit New Orleans on the morning of August 29, what slim hope might have remained for Social Security was gone.

Hurricane Katrina clearly changed the public perception of Bush’s presidency. Less examined is the role Rove played in the defining moment of the administration’s response: when Air Force One flew over Louisiana and Bush gazed down from on high at the wreckage without ordering his plane down. Bush advisers Matthew Dowd and Dan Bartlett wanted the president on the ground immediately, one Bush official told me, but were overruled by Rove for reasons that are still unclear: “Karl did not want the plane to land in Louisiana.” Rove’s political acumen seemed to be deserting him altogether.

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Joshua Green is a senior editor of The Atlantic.

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