Culture And Commerce June 2007

Paint of View

The color of a house is a sign of owner individuality—and a test of neighborhood tolerance.
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Is an outré paint job, like an unkempt lawn or a car on blocks, a blight on the landscape and a violation of middle-class norms? Or is it just another form of self-expression, acceptable as long as it’s well executed? Neighbors disagree. “Which side are you on?” asks a couple driving through the Mountain Crest neighborhood in the Ahwatukee Foothills of south Phoenix. Like me, they’re checking out the “Sedona red” house that has the neighborhood in an uproar. The most striking of several deviant paint jobs in the enclave of 109 stucco-clad homes, it’s more terra-cotta than fire-engine. The color does match the Sedona hills, suiting the desert environment. But among the neighbors’ sun-bleached creams, it stands out like a slab of rare prime rib on a vegan buffet.

To enforce a more uniform palette, several neighbors tried to reconstitute a dormant design-review committee, filing a “notice of noncompliance” with the county. The red house’s owners responded with a lawsuit. Debate on the neighborhood’s Web site got so nasty that the home page now greets visitors with a “Sorry we’re closed” sign:

This web site has reached the end of its useful life … Recently, it has served no purpose other than to reflect negatively on the neighborhood and its residents.

In response to newspaper articles on the controversy, Arizona Republic readers posted more than 14 pages of impassioned comments on the paper’s Web site. Says Rodney Rohrmann, a real-estate agent who has lived in the neighborhood for eight years, “Now we literally have neighbors who hate each other.”

Like many in the neighborhood, Rohrmann chose Mountain Crest because it offered large, relatively new houses with no homeowners’ association. Mountain Crest home buyers agree to “covenants, conditions, and restrictions,” better known as CC&Rs. With no enforcement body, however, the CC&Rs function more as guidelines than as regulations. The neighborhood attracts buyers who want to keep campers and boats in their driveways, for instance, even though the CC&Rs specifically forbid doing so. One of the neighbors who joined the reconstituted design committee says he, too, chose the neighborhood because it had no association. His old association used to annoy him with notices when he left his trash can out for more than 24 hours while away on short business trips.

In theory, the real-estate market should accommodate different tastes for regulation, just as it offers different house sizes, architectural styles, financing plans, and carpet colors. Home buyers do sort themselves out, at least to some extent. But there’s a problem: Most people don’t want “regulation” or “no regulation.” One wants strict color rules but no restrictions on campers. Another wants tough action on trash cans but laissez-faire on paint. Yet another prefers a no-pets rule and a large but limited paint palette. The number of possible combinations grows exponentially, making it impossible to please all the people all the time in developments of a reasonable size. Compromise is a must.

Like Leonard Kessler, people who live in communities with strict but well-defined rules usually accept them, with occasional grumbling. They know they could move elsewhere. Homeowners and developers both have a financial interest in keeping the rules from becoming so oppressive that they scare off future buyers. Responding to market pressures and changing tastes, many communities expand their paint palettes over time.

The nastiest controversies arise in places like Mountain Crest or Lauderhill, where some homeowners expect the freedom to choose their own colors. People who like wild colors—or simply want a more stimulating and varied environment—need somewhere to go. When they find such an enclave, they don’t expect it to rise up and regulate them when the painting’s done. But particularly in Sun Belt cities where associations predominate, offended homeowners who live in unregulated areas often assume that they too have, or should have, a right to control their neighbors’ design choices. As an Arizona Republic reader, commenting on the Mountain Crest controversy, writes:

No one who has worked their whole lives to own a nice home would ever want to live next to a purple, red or rainbow house … Being neighborly means just that, think of what your neighbors might feel instead of being so selfish.

The selfishness goes both ways, however. That purple house may be the life’s dream of its owner. It’s just as important for people in less-regulated communities to stick by their tolerant norms as it is for people in strictly controlled neighborhoods to obey their rules. You put up with their paint, so they’ll put up with your camper. “To me,” says Rohrmann, “that freedom is more valuable than the possibility of a person painting his house an obscure color that I might not necessarily like.” Besides, if you really hate it, you can always move to a subdivision that allows only beige shingles.

Virginia Postrel is an Atlantic contributing editor and the author of The Substance of Style (2003) and The Future and Its Enemies (1998). Her blog, the Dynamist, can be found at www.dynamist.com/weblog.
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Virginia Postrel is an Atlantic contributing editor and the editor in chief of deepglamour.net. She is writing a book about glamour. More

Contributing editor for The Atlantic and author of The Substance of Style and The Future and Its Enemies. Editor-in-chief of DeepGlamour.net.
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