Big Organic, Small Organic

Organic food may be coming from bigger and bigger producers, but the best flavor is still coming from organic farms, as a case study of good and great yogurt makes plain

It used to be that buyers of organic food could make some safe assumptions: the food was made close to where it was bought, by someone the buyer could visit or call up; the farmer or food producer cared about the environment and the importance of locally grown food; producer and consumer were likely to read alternative weeklies and listen to the same radio stations.

Once federal standards were passed, in 2000, that picture changed. Large industries, seeing that there was real money to be made, moved in. In supermarkets and food co-ops alike paper bags and bulk containers are giving way to slickly designed boxes of cereal and even frozen dinners, whose ingredients can be assembled from vast farms in California or the Midwest—or, for that matter, anywhere in the world that meets U.S. organic requirements. They may include synthesized flavorings just as artificial-tasting as the ones in anything else in the supermarket: under the new standards flavorings need not be organic if they are used in sufficiently small quantities.

Buying and judging organic products has thus become considerably more complicated, as a recent comparison of several organic yogurts showed me. I liked yogurt well enough before; I love it now, having found a yogurt made with the milk of a "closed herd" of cows fed only on grain grown at the farm that makes it. That farm is strictly organic—and so are the producers of other yogurts that may be admirable but are by no means revelatory.

Flavor, in fact, seems to have fallen fairly far down the list of what motivates consumers and producers of organic food: health concerns and simple market share are taking priority, not only over flavor but also over the environment. Market growth and adoption of the national standards have, of course, brought good things: a wider range of organic products, and attractive rather than gnarled and frankly old-looking fruits and vegetables. As industry encroaches on what was once the domain of artisans, consumers of organic food must decide whether they care about the ideological trappings that used to come with it or simply want organic food to be reliably free of chemicals and pesticides—and the less expensive and easier to find, the better.

I recently visited two New England yogurt producers I admire: the maker of that yogurt I love, and the country's largest producer of organic yogurt. Both are fervent supporters of family farms and a spectrum of environmental causes. The similarities between them pretty much stop there. The head of the big organic company has created a pioneering and successful model that I hope other large producers of organic food will study closely and copy. I fear they won't. As for flavor, I had to conclude that in this case, at least, small organic still tastes better than big.

With his bushy silver beard and bright blue eyes and denim overalls, Jack Lazor looks like an organic Santa Claus. When Lazor, a late-1960s radical, met his future wife, Anne, they had something in common: both had worked at Old Sturbridge Village, a living museum in central Massachusetts, Jack as a farmer and Anne as a milkmaid. The two decided to use Anne's graduate-school money to buy a farm in Vermont's Northeast Kingdom, near the Canadian border. Their idea was to raise dairy cattle and grow enough corn, wheat, and barley to feed their livestock and themselves (dense, dark bread was a talisman of the era; think of the added prestige home-grown grain conferred). Butterworks Farm may or may not be "Vermont's original organic dairy," as its label claims, but it is still held up as the small-scale ideal—a place where young people dream of apprenticing so they can learn how to make land sustainable and support themselves doing it.

The achievement the Lazors are proudest of is nurturing their soil. Everything flows from that, Lazor told me: the milk is sweet because they have spent more than twenty years returning the land to rich health, and because the compost they spread encourages particularly fine clover. Luckily, milk tastes the way forage smells and not the way it tastes. I was reminded of this during my Vermont visit by a young farmer, Earl Ransom, of Strafford Organic Creamery, whose subtle and wonderfully full-flavored ice cream has given rise to a Northeast Kingdom cult, and was the reason I called him up. Ransom told me that as the summer goes by, he can trace the forage progression from dandelion to red clover and orchard grass in his ice cream.

In the yogurt Lazor makes for himself (whole-milk, of course; I have yet to meet a yogurt producer who likes anything less), I sampled the full range of flavors in Butterworks milk, from herbal to slightly pungent. The long pasteurization required for all commercial yogurt erases many but not all of the herbal and floral grass flavors, and not the pure, sweet flavor of Butterworks milk. The yogurt he spooned out of a big mason jar for me to try was straw-colored, with the texture and richness of soft sour cream. "This," Lazor said, taking a spoonful for himself, "is sort of divine."

I was already sold. The Butterworks Farm yogurt I regularly demolish—nonfat, which is almost the only kind I find in Boston stores, and is 80 percent of what Butterworks makes—is a thing of delicate beauty. It breaks into miniature canyons and bluffs, like junket. What Lazor calls a "tender set" results from the absence of the jelling agents that other manufacturers use—chiefly pectin (found in fruits and used in jams) and starch. The flavor is lightly sour, with none of the harsh vinegar sting of many unflavored yogurts. It's just tart enough to be refreshing.

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Corby Kummer's work in The Atlantic has established him as one of the most widely read, authoritative, and creative food writers in the United States. The San Francisco Examiner pronounced him "a dean among food writers in America." More

Corby Kummer's work in The Atlantic has established him as one of the most widely read, authoritative, and creative food writers in the United States. The San Francisco Examiner pronounced him "a dean among food writers in America." Julia Child once said, "I think he's a very good food writer. He really does his homework. As a reporter and a writer he takes his work very seriously." Kummer's 1990 Atlantic series about coffee was heralded by foodies and the general public alike. The response to his recommendations about coffees and coffee-makers was typical--suppliers scrambled to meet the demand. As Giorgio Deluca, co-founder of New York's epicurean grocery Dean & Deluca, says: "I can tell when Corby's pieces hit; the phone doesn't stop ringing." His book, The Joy of Coffee, based on his Atlantic series, was heralded by The New York Times as "the most definitive and engagingly written book on the subject to date." In nominating his work for a National Magazine Award (for which he became a finalist), the editors wrote: "Kummer treats food as if its preparation were something of a life sport: an activity to be pursued regularly and healthfully by knowledgeable people who demand quality." Kummer's book The Pleasures of Slow Food celebrates local artisans who raise and prepare the foods of their regions with the love and expertise that come only with generations of practice. Kummer was restaurant critic of New York Magazine in 1995 and 1996 and since 1997 has served as restaurant critic for Boston Magazine. He is also a frequent food commentator on television and radio. He was educated at Yale, immediately after which he came to The Atlantic. He is the recipient of five James Beard Journalism Awards, including the MFK Fisher Distinguished Writing Award.

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