I s it "the Bilbao effect"? After Frank Gehry's visually pyrotechnic Guggenheim Museum Bilbao opened its doors, in the fall of 1997, and saw more than 1.3 million visitors stream through them within a year, that museum was widely credited with having sparked an economic boom in northern Spain. Now its success seems to be a prime factor in igniting a building boom among art museums all across the United States. In the past four years at least forty American art institutions have announced, begun, or finished additions or new buildings, and a goodly proportion of these involve architecture as spectacle. Robert A. Ivy, the editor in chief of the journal Architectural Record, explains the phenomenon this way: "Gehry's Bilbao has conflated cultural, economic, and political interests, alerting all to what a dazzling object in the cityscape can accomplish."
As might be expected, much noteworthy activity is occurring in northeastern and West Coast urban centers. Widely publicized plans call for a lower-Manhattan branch of New York's Guggenheim Museum, a new bundle of titanium ribbons similar to Bilbao's and also by Frank Gehry; and an extension to New York's Whitney Museum of American Art by the visionary Dutch firm headed by Rem Koolhaas. In Philadelphia the Alexander Calder Museum has been announced, designed by Tadao Ando, the Japanese Zen master of light and concrete. In Hartford, Connecticut, the Wadsworth Atheneum Museum of Art, the oldest public art museum in the country, is planning an expansion designed by an experimental Dutch team called UN Studio, known for its high-concept work. And in Boston three art institutions—the Museum of Fine Arts, the Harvard University Art Museums, and the Institute of Contemporary Art—also have ambitious building plans.
On the West Coast, Bellevue, Washington, boasts a brand-new art museum by Steven Holl, who has been acclaimed for his recent museum of contemporary art in Helsinki. And San Francisco's Fine Arts Museums, seeking to redesign the historic M. H. de Young Memorial Museum, have chosen the Swiss firm of Herzog & de Meuron, which is best known for having recently turned a former power plant in London into the monumentally scaled Tate Modern.
Mid-American cities, though they are often considered to be more culturally conservative than cities on the coasts, are not lagging behind this trend. Denver taxpayers two years ago approved a $62.5 million city and county bond initiative to fund a 146,000-square-foot extension to the Denver Art Museum which has been designed by the Berlin-based avant-garde architect Daniel Libeskind; the museum is raising another $50 million in endowment to cover operating costs. Last July the city's mayor, Wellington Webb, predicted that the jumble of metal-clad, faceted geometric forms that make up Libeskind's design will "put us on the map as a world-class destination city."
St. Louis will actually be the site of the first Tadao Ando museum in the country, when the private Pulitzer Foundation for the Arts, created to house the Pulitzer family's famous collection of modern art, opens this fall. Also in St. Louis, Washington University has plans for a new museum and arts-department building by the Japanese architect Fumihiko Maki, who is known for combining high tech with high craft; and the Forum for Contemporary Art has broken ground for a new building, sited next door to the Pulitzer Foundation, that has been designed by Allied Works, a sophisticated firm in Portland, Oregon.
Meanwhile, Milwaukee is introducing the first U.S. project by the futuristic Spanish architect Santiago Calatrava: an extension to the Milwaukee Art Museum's existing building. And Cincinnati will have the first U.S. project by Zaha Hadid, an Iraqi-born, London-based architect whom many regard as one of the field's most exciting practitioners: a new building for the Contemporary Arts Center. Art institutions in Savannah, Georgia; Kansas City, Missouri; Atlanta; Austin, Texas; and the Raleigh-Durham area of North Carolina have also recently announced building plans.
Needless to say, architects and museum professionals are delighted with the trend, seeing it as a chance to create or commission great art. A museum building is now often thought of as monumental sculpture—potentially the most important work in an institution's collection. How paintings and sculpture actually fit into the bold new forms remains somewhat controversial. Mimi Gaudieri, the executive director of the Association of Art Museum Directors, and other enthusiasts among professionals in the field insist that there's no conflict between a museum's mission and high-profile architecture. "On the contrary, an exciting building lends itself to art," Gaudieri says. "It's part of the growth of the whole museum field. Years ago we were just sleepy institutions with no profile, and all of a sudden things have changed. Museums have woken up. We are much more aware of the community and are working more closely with it." Museums realize that an engaged public expects not only new galleries but also grander lobbies and more lecture halls, libraries, cafés, and shops, all of which may help to further engage the public—including potential donors. "I see financial support for this," Gaudieri says, "but I also see community support."
M ilwaukee, Cincinnati, and Savannah provide good case studies in communities' response to innovative architecture. In Milwaukee the daily Journal Sentinel has published a number of articles over the past year about Santiago Calatrava's 142,000-square-foot extension to the Milwaukee Art Museum. More than a few of these gleefully contrasted the stereotype of Milwaukee as a frozen outpost of beer and blue-collar values with the reputation that international acclaim is sure to bring. A piece published last June quoted the executive director of the Greater Milwaukee Convention & Visitors Bureau, William A. Hanbury, anticipating the Calatrava addition (and sounding very much like Denver's Mayor Webb): "We've never had that one icon—except for maybe a bratwurst—that we can say is most reflective of Milwaukee as a world-class city and destination."